Episode 126: How Sarah Sutton won 'B2B marketer of the year' with her leadership

B2B Marketing Podcast

English - December 01, 2023 08:53 - 33 minutes - 46.6 MB - ★★★★ - 8 ratings
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Previous Episode: Episode 125: The state of flexible working with The Inspired Marketing Group

Next Episode: Episode 127: How to build and retain high performing teams with Michelle McCann

At the 2023 B2B Marketing Awards, Sarah Sutton, CMO, Send Technologies and Ryan Almond, Global ABX Director, Henkel, were both awarded ‘B2B marketer of the year’ as joint winners. In this week’s podcast, David Rowlands, Head of Content, B2B Marketing, sat down with Sarah to discuss her big win. She shared how she got started in B2B, her philosophy as a CMO, how to build a collaborative relationship with sales, and how to approach failures in your career.

In addition, she also talked about her journey with Send Technology while delving into how she was able to scoop up the award for 'B2B marketer of the year' with Send Technology's ‘Love Underwriting’ campaign which generated millions in revenue.

To hear from another ‘B2B marketer of the year’, check out Ryan’s podcast to learn about his thoughts on ABX: https://b2bmarketing.net/latest-podcast/the-evolution-of-abm-with-global-abx-director-henkel-ryan-almond/

Want more? You can see Sarah and Ryan’s full case studies on Propolis, our community hub of experts and insights for all the latest in B2B marketing here: https://propolis.b2bmarketing.net/