B2B Marketing Podcast
187 episodes - English - Latest episode: 5 days ago - ★★★★ - 8 ratingsThe essential resource for B2B marketers.
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Episodes
Episode 113: How to nail your rebrand with Boldyn Network’s Sarah Roberts
July 13, 2023 07:16 - 23 minutes - 52.8 MBCMO Sarah Roberts joins David Rowlands, Head of Content, for a journey into the world of rebranding. She walks through Boldyn Network’s recent refresh and what you can learn from their success, be it thinking about the past and the future, or the significance of cross-company collaboration and employee engagement. She also touches on the beginning steps you need to take, how to find your purpose (spoiler alert: it isn’t what everyone else is doing) and why launching your rebrand is only the...
Episode 112: How to unblock your pipeline and accelerate revenue with Helen Kensett
June 27, 2023 13:29 - 32 minutes - 75.3 MBThe countdown to Ignite London has begun! With just a few days to go until the biggest B2B event of the year, CogniClick’s CRO and Co-Founder, Helen Kensett, for an exclusive look at her roundtable on unblocking the funnel. Hosted by David Rowlands, Helen explores why indecisiveness is blocking leads and how to overcome that, the type of content that pushes your customers down the funnel, why existing customers are just as important as new ones, and much more. Join Helen at Ignite London on...
Episode 111: Jake Potter on creating engaging social media content
June 22, 2023 07:44 - 20 minutes - 28.4 MBWe’re just a week to go until the biggest B2B marketing event of the year, Ignite London. Jake Potter, Head of Social Media at Colt Technology Services and Pride in London, joins the lineup of B2B innovators and game changers speaking this year. In the run up to his session, he sits down with Head of Content David Rowlands for a deep dive into all things social media. They explore nailing TikTok as a channel, why it’s time to forget ‘business-to-business’ and think about your people, showing...
Episode 110: What matters most to your buyers with Rob Gold
June 20, 2023 10:51 - 27 minutes - 37.7 MBIn an environment where the decision-making process is 350 days long, it’s more important than ever to get to grips with what your buyers actually care about. And that’s precisely what we uncover on this episode with Merkle B2B’s UK CEO, Rob Gold. He joins Deputy Editor, Lucy Gillman, for a deep dive into their research, The Superpowers Index – a survey of 3,622 B2B buyers to unearth the decision-drivers that are business critical. The pair discuss the significance of safety, why price isn’t...
Episode 109: PwC’s Antonia Wade on reimagining the relationship between marketing and our buyers
June 15, 2023 13:34 - 24 minutes - 34.2 MBForget what you (think you) know about the funnel. For Antonia Wade, Global CMO at PwC, it’s time to throw ‘tradition’ out the window and transform the B2B buyer journey. In just two weeks she’ll be lifting the lid on how to revamp your relationship with customers at Ignite London – the biggest B2B marketing event of the year. She joins David Rowlands, Head of Content, for a taste of her session where she’ll be taking a deep dive into her latest book, Transforming the B2B Buyer Journey, and ...
Episode 108: How to elevate and scale performance with Catherine de la Poer
June 08, 2023 07:51 - 44 minutes - 61.7 MBCatherine de la Poer, Performance Expert at The Achieve Institute and Ignite London strategy & leadership speaker, is asking the question on everyone’s mind: what experiences can you create to maximise productivity and performance? Catherine sits down with David Rowlands, Head of Content at B2B Marketing, for an exclusive look into her Ignite London session on elevating and scaling performance. The pair discuss how to define performance, why leaders learning to manage their emotions is the b...
Episode 107: Creating a powerful community with Charles Thiede
June 06, 2023 07:57 - 20 minutes - 28 MBIf anyone knows how to create a stellar community, it’s Charles Thiede. The Co-Founder and CEO of community SaaS platform, Zapnito, joins B2B Marketing’s Deputy Editor, Lucy Gillman, to reveal all the secrets to success. They discuss why success starts with your values and people, how to nail advocacy, why a successful community is an ever-evolving one, and what the future tech landscape means for B2B marketers. Want to see first hand what a successful community looks like? Check out Propol...
Episode 106: Deloitte’s Ed Greig on mastering marketing in a tech-driven world
June 01, 2023 13:48 - 48 minutes - 110 MBIgnite London is the biggest B2B marketing event of the year, where the industry comes together to keep ahead of the curve and get inspired by B2B innovators and game changers. In the run up to the event, Deloitte Digital’s Chief Disruptor Ed Greig joins David Rowlands, Head of Content, for an exclusive preview of his session. He discusses why AI isn’t a magic bullet (you can’t be given Usain Bolt’s shoes and expect to run as well, right?), getting to the ‘oh sh*t’ moment, why collaboration ...
Episode 105: An introduction to democratising intelligence with Jacob Golding
May 31, 2023 11:34 - 27 minutes - 37.1 MBSharing is caring, sales and marketing. We all know we should be doing more to better understand our customers, market, and competitors. But you’re not making full use of that knowledge if you don’t share this across your entire organisation. On this week’s ep, we’re taking a deep dive into democratising intelligence with Just Global’s VP Strategy, Jacob Golding. Hosted by Lucy Gillman, Deputy Editor at B2B Marketing, this episode will walk you through everything you need to know, from the b...
Episode 104: Becoming a forward-thinking company with Izzie Rivers
May 25, 2023 13:51 - 31 minutes - 43.1 MBWant to take your company to the next level but don’t know where to start? Never fear – Realm B2B’s Izzie Rivers joins David Rowlands, Head of Content at B2B Marketing, to unveil all. The pair discuss why restrictions power creativity, the importance of hiring from within, and, perhaps most importantly, the five macro strategies currently being deployed by forward-thinking companies. To download your definitive guide to the UK agency landscape, make sure you check out the UK Agencies Benchm...
Episode 103: How to adopt a joined-up measurement strategy with Just Global
May 18, 2023 08:00 - 25 minutes - 35.4 MBIf you really want to thrive as an organisation, you need to know how to measure the success of all of your combined marketing efforts and share these insights across the entire organisation. If you can’t, you’re operating blindly, and aren’t seeing the full picture of your hard work. Just Global’s Emilie Lee, EVP global analytics, and Ritesh Patel, director of analytics, join B2B Marketing’s Lucy Gillman for the who, what and why of an integrated measurement strategy. They discuss how to st...
Episode 102: How to transform your go-to-market strategy
May 16, 2023 11:24 - 24 minutes - 33.5 MBOut with the old and in with the new! For ANNUITAS’ Adam Needles and Martin Schneider, it’s time to rethink your go-to-market strategy. They join Ignite USA Co-Host, Katie Martell, to explain how you can take the next big step through a Converged Growth Lens. In this episode, they explore why sales and marketing alignment might actually be unattainable, the Balkanization of customer data, and much, much more. To find out more about taking your GTM strategy to the next level, make sure you ...
Episode 101: Driving sustained growth with Steve Cheliotis
May 12, 2023 13:01 - 25 minutes - 34.8 MBIn the run up to Ignite USA, Gravity Global’s Global Brand Insights Director, Steve Cheliotis, joins co-host Katie Martell for a sneak peak into their keynote session on driving sustained growth. The pair discuss what Gravity’s Fame, Admiration and Belief (F.A.B.) means for you, how to be strategy-led but data-informed, setting aside the ‘convenient’ marketing and how to adopt an always on approach for maximum momentum. To find out more insights from industry leaders, make sure you secure y...
Episode 100: Celebrating 20 years of B2B Marketing
May 10, 2023 13:26 - 35 minutes - 49.1 MBWe’re celebrating two milestones at B2B Marketing – our 100th episode and two decades in business this year. And who better to mark the occasion than our very own Joel Harrison, Editor-in-Chief and Co-Founder, and Richard O’Connor, CEO. The pair take stock of how we and the wider industry have changed since the early noughties. They look at how to take a business from a magazine to the go-to community intelligence platform and why Propolis is the culmination of 20 years of hard work and know...
Episode 99: Telling powerful stories with Rana Sidahmed
May 05, 2023 08:23 - 26 minutes - 61.5 MBHow can you tell stories that actually matter? That resonate with your audience? Avery Dennison’s VP Marketing joins David Rowlands, Head of Content at B2B Marketing, to lift the lid on all. They discuss the power in taking risks and going rogue, why constraints birth creativity, why it’s not all about you, and how to find your own story. Podcast listeners can save 20% on Ignite USA 2023 tickets by using discount code PODCAST at checkout here: https://events.b2bmarketing.net/igniteusa/ticke...
Episode 98: Making the case for influencer marketing with Ashley Zeckman
May 02, 2023 10:10 - 22 minutes - 52 MBInfluencers. No, it’s not all ‘use my discount code’, get ready with me, daily vlogs, trying out the latest viral hack or jumping on TikTok trends. For Ashley Zeckman, influencers can take your marketing efforts to the next level – without breaking the bank. She joins Katie Martell, co-host at Ignite USA, to unpack why you need to get serious about influencer marketing. They discuss what getting it right (and wrong) looks like, how to bring influencers into the mix, and much more. To find o...
Episode 97: How to build your dream function from the ground up with Dan O’Hara
April 28, 2023 10:12 - 38 minutes - 53 MBWhat does the transition from big to small company look like? How can you successfully manage with less budget and resource? How can you measure your marketing activities? Can you even measure brand? David Rowlands, Head of Content at B2B Marketing, puts all these questions and more to Dan O’Hara, Marketing Director at DEMICA as they explore his journey there. They tackle creating ‘stop the scroll’ worthy content, how to tie your hard work back to revenue, translating your brand purpose to y...
Episode 96: Belonging in the workplace with DDS Dobson-Smith
April 27, 2023 13:25 - 30 minutes - 42.6 MBSet aside the fruit bowls, the morning yoga, and bring your dog to work schemes. If you really want to create an attractive workplace and keep your staff, you need to have the systems and structures in place to foster belonging. DDS Dobson-Smith, Chief People Officer at Just Global, and Lucy Gillman, Deputy Editor at B2B Marketing, take a deep dive into how you can do just that. They discuss the ‘Great Realisation’ during Covid, why diversity and inclusion are pillars of belonging, the impo...
Episode 95: A deep dive into measuring PR with Champion Communications
April 20, 2023 13:28 - 29 minutes - 40.4 MBMeasure it, manage it, get buy-in for it. For guests Tatiza Gondim, head of marketing at Clear Junction, and Gabrielle Dunbar, associate director at Champion Communications, if you don’t have a solid strategy to evaluate your PR efforts, you’re wasting your hard work. They join Lucy Gillman, deputy editor at B2B Marketing, for a deep dive into how you can measure PR. The trio explore the importance of a goal-centric approach, why getting your team on the same page starts with listening and...
Episode 94: Navigating a ‘perfect storm’ with Cara O’Nions
April 14, 2023 08:31 - 37 minutes - 51.7 MBCovid-19, the cost of living crisis, budget cuts, instability in the geopolitical landscape. The list of challenges we face at home and at work goes on, and on, and on. Let’s face it, we’re tired. And we need some guidance on how to navigate these ever-changing challenges from the best in class. That’s precisely what we’re discussing with Cara O’Nions, global marketing and communications director at Euromonitor International. She joins David Rowlands, head of content at B2B Marketing, to di...
Episode 93: Stop the silos – Dan Swift on (finally) aligning your sales and marketing teams
April 11, 2023 09:58 - 19 minutes - 27.3 MBSet the silos to one side, sales and marketing. On this week’s episode, Empire Selling’s CEO Dan Swift joins Katie Martell, co-host of Ignite USA, to explore how to get your teams singing off the same hymn sheet. The pair walk through how misalignment is costing you an average of 10% in annual revenue and how you can change that. They explore creating a connected and empowered enterprise to break through the noise, why getting alignment is easier than you think it is, and why momentum is the...
Episode 92: Connecting the marketing dots with Zontee Hou
April 04, 2023 07:52 - 22 minutes - 30.9 MBMedia Volery LLC’s president and chief strategist, Zontee Hou, joins Katie Martell, co-host at Ignite USA, to discuss how to get your marketing pipes singing in unison. They discuss why time’s up on not creating personalised, resonant content, why a great marketer is a curious one, the importance of creating agnostic communities à la Reddit (yes, Reddit), and setting the confirmation bias to one side to make informed decisions. To find out more actionable insight from the best in class, sec...
Episode 91: How to measure PR with Champion Communications
March 30, 2023 11:45 - 30 minutes - 42.5 MBHaving a world-class PR programme is only one part of the story. If you really want to succeed, you need to know how to measure it. And that’s precisely what Becca Chambers, svp of global brand and communications at Alludo, and Harry Webster, associate director at Champion Communications, unveil in this week’s episode. They join Lucy Gillman, deputy editor at B2B Marketing, to take a deep dive into the trials and tribulations of measuring PR, from aligning your strategy to your business goal...
Episode 90: Everything you need to know about digital marketing with Andy Crestodina
March 28, 2023 10:41 - 15 minutes - 21.7 MBWith over two decades at the helm of digital marketing innovation, it’s safe to say that Andy Crestodina knows his stuff. The co-founder of award-winning marketing agency, Orbit Media, author of bestselling handbook, Content Chemistry, and Website Wizard (we couldn’t resist the alliteration) joins Ignite USA’s co-host, Katie Martell, to share some of his wisdom. The pair track how the digital landscape has changed since the early noughties, explore why your platform is the foundation of ma...
Episode 89: Creating structural and meaningful change with Rosie Guest
March 24, 2023 11:07 - 29 minutes - 40.7 MBAnother year, another International Women’s Day. What began as a celebration and championing of women’s rights has, for some, become distorted, amounting to nothing more than purple washing. We’ve all seen it – the sea of LinkedIn ‘I swear I’m not sexist! I know a woman!’ posts, the parading of female employees, and butchered quotes from Maya Angelou. All that means nothing if you don’t have the structural support to back it up. Apex Group’s chief marketing and communications officer, Rosie...
Episode 88: The ‘Brave New World’ of AI with Paul Roetzer
March 21, 2023 13:46 - 20 minutes - 27.8 MBThe robots are taking over! The copywriter is dead! Long live ChatGPT! Yeah, yeah, yeah. We’ve heard it all before. Set aside the scifi, dear listener. Paul Roetzer joins us for your AI reality check. He speaks with Katie Martell, co-host of Ignite USA, to demystify some of the biggest AI BS you’ve been hearing. They discuss why what you (think you) know about AI isn’t the case, moving the conversation from ‘cool tools’ to the application and implication of new tech, and why the marketer of...
Episode 87: Jon Griffiths on B2B vs. B2C – Who dares wins
March 17, 2023 13:30 - 35 minutes - 81 MBAh yes, the great B2B vs. B2C debate. A tale as old as time. Corporate, stuffy B2B struggling to compete with her younger, more creative, more fun consumer counterpart. We joke, of course. But for Jon Griffiths, VP marketing EMEA at Pax8, B2B has a lot to learn from B2C. He joins David Rowlands, head of content, to unpack all, from the use of TikTok, adverts to Superbowl-esque standards, and why Pax8 have launched their own merch. Yes, really. To secure your spot at Martechopia, B2B Marketi...
Episode 86: How to make your account-based strategies more effective with Jon Russo
March 14, 2023 14:52 - 22 minutes - 31.1 MBFor this week’s guest Jon Russo, if one word defines success in 2023, it’s efficiency. He joins shenanigan-filled host Katie Martell (her words, not ours) to unpack how to make your account-based strategies more effective. They discuss getting your team singing off the same ICP hymn sheet in order to scale, what you’re getting wrong about measurement (and how to get it right), translating marketing-speak for sales and the c-suite, and why change isn’t a one-on-one conversation. You can find...
Episode 85: Unlocking PR as a sales enablement tool with Champion Communications
March 09, 2023 14:28 - 25 minutes - 35.7 MBFor guests Dom Monkhouse and Richard Cook, one thing’s for certain – if you’re not doing PR, you’re not driving the sales you could be. The pair join B2B Marketing’s deputy editor, Lucy Gillman, to unpack PR’s role as a sales enablement tool and how you can make the most out of it. They debunk some common c-suite misconceptions, discuss why you’ve been measuring PR the wrong way, why getting it right starts with speaking to sales, and creating page three-worthy coverage (no, not in that way)...
Episode 84: Pam Didner on how you can better support sales
March 06, 2023 16:11 - 20 minutes - 48 MBWhere can you start on getting a full sales enablement function? How can marketers get to grips with what sales actually need? How can you create a content marketing strategy that delivers genuine value to your customers? Head of content David Rowlands put all these questions and more to Pam Didner – founder of Relentless Pursuit, author, and speaker at Ignite USA. On this episode, Pam teases some of the key learnings from her workshop on how marketing and marketing ops can support sales in ...
Episode 83: Using PR to generate long-term growth with Champion Communications
February 23, 2023 13:36 - 22 minutes - 31.5 MBWe’ve heard it all before. It’s the age of the self-serve buyer – audiences don’t want to be sold to anymore and their buying journeys are everything but linear. Adding fuel to the fire, it’s harder than ever to cut through the noise and keep your brand front of mind when your audience are ready to buy. That’s the problem. The solution? PR. Cat Walkerden, VP of global marketing at Logicalis, and Gabby Dunbar, associate director at Champion Communications, join B2B Marketing’s deputy editor ...
Episode 82: Creativity, creativity, creativity – Creating a stand-out campaign with Russ Powell
February 20, 2023 15:17 - 24 minutes - 33.8 MBThings are getting spooky on The B2B Marketing Podcast as Russ Powell, founder and MD at Sharper B2B, joins Lucy Gillman, deputy editor at B2B Marketing, to take a deep dive into their award-winning campaign – ‘Halloween Horror Classics’. The pair explore the ins and outs of what it takes to win ‘Best demand or lead gen campaign’ from the importance of leading with creativity and not treating your audience like Business Bot 4,000, to how you can get buy-in for original campaigns and what it ...
Episode 81: Why PR is your next business driver with Champion Communications
February 09, 2023 15:11 - 25 minutes - 34.6 MBThe misconceptions around PR are plenty; fancy schmancy events, generic news stories dumped into (and quickly deleted from) thousands of inboxes – a ‘nice to have’ not a ‘need to have’. The truth couldn’t be further from it. In this episode, deputy editor Lucy Gillman is joined by Matt McGillicuddy, head of brand at Infinity, and Harry Webster, associate director at Champion Communications, to bust these PR myths by unpacking Champion’s recent study, B2B PR for Growth. The trio take a deep...
Episode 80: Becoming B2B Marketer of the Year, Matt Allen
February 03, 2023 14:08 - 35 minutes - 49 MBIn this episode of the B2B Marketing Podcast, head of content David Rowlands sits down with Matt Allen – winner of ‘B2B Marketer of the Year’ at the 2022 B2B Marketing Awards and Bidwell’s business development and marketing director. The pair take a deep dive into what maketh the marketer of the year and unpack how Matt helped Bidwell’s reach new heights, be it reaffirming Bidwell’s as a nationally significant player or taking marketing from the ‘arts and and crafts’ department to the happie...
Episode 79: Bots and B2B marketing: ChatGPT takes over?
February 01, 2023 09:31 - 31 minutes - 71.5 MBIn this episode of The B2B Marketing Podcast, David Rowlands and special guest Chris Penn, co-founder and chief data scientist at TrustInsights.ai, dive into the wild world of AI-powered marketing. They explore how ChatGPT is changing the game for B2B marketers, freeing up time for coffee breaks and video game marathons. But seriously, they discuss the potential of ChatGPT to automate mundane writing tasks and personalise mass email campaigns. As they navigate the opportunities and challenge...
Episode 78: Breaking B2B – How Really B2B helped Arden crack the corporate market
January 24, 2023 09:15 - 25 minutes - 35.1 MBIn this week’s episode, we’re going behind the scenes of Really B2B’s award-winning campaign that saw them bring home Silver for ‘Best corporate decision-maker targeted campaign’ at the B2B Marketing Awards. Lucy Gillman, deputy editor at B2B Marketing, is joined by client services director Angie Coombe to unpack how they won big. They explore how Really B2B helped Arden move away from a sole-B2C focus and join the B2B darkside, why doing your homework pays off, and how to create an in-depth...
Episode 77: Putting the Hollywood in B2B with FloQast’s Mike Whitmire
January 20, 2023 13:58 - 21 minutes - 49 MBSet aside the whitepapers, downloadable guides, and e-books. If you really want to reach your audience, you need to think outside the box. And that’s exactly what you’ll learn in this episode. Head of content David Rowlands is joined by FloQast’s co-founder and CEO to unpack their YouTube tv series, PBC – a mockumentary exploring the trials and tribulations of life in an accountancy office featuring talent from Saturday Night Life, Breaking Bad, The Office and more. In this episode, you’ll l...
Episode 76: Playing the long game in a recession with Just Global’s Brandon Friesen
January 11, 2023 15:29 - 25 minutes - 34.8 MBListen, we know the sway of short-termism. Demand and lead gen delivers quick wins, it helps you reach targets. And in a recession where pressure mounts as budgets and resources decline, it seems like the right move. Right? Wrong. In this week’s episode, deputy editor Lucy Gillman is joined by CEO Brandon Friesen to discuss thinking long-term in a recession by investing in full-funnel marketing, and unpack some of the key findings from the report Pipeline’s secret weapon: Full-funnel marketi...
Episode 75: Award-winning Brian Macreadie discusses Addleshaw Goddard’s poetry-based campaign
January 06, 2023 14:02 - 32 minutes - 74.6 MBWe’re kicking off the new year with Addleshaw Goddard’s Brian Macreadie to unpack the secrets behind what makes an award-winning campaign. This campaign, which used poetry to grow the law firm’s brand, saw a brand reach of over 350,000 people, three million brand impressions, and over 1,000 hours of brand exposure on the Financial Times website. Oh, and did we mention the four trophies it brought home at the 2022 B2B Marketing Awards, including the most coveted prize of the night, the Grand...
Episode 74: Taking stock of the changing agency landscape with Tony Riley
December 19, 2022 16:54 - 27 minutes - 25.2 MB2022 has been a year of change for B2B agencies – and we’re wrapping up the year by unpacking the ebbs and flows to the changing agency landscape with Tony Riley, president and CEO of the Mx Group. In this episode, B2B Marketing’s head of content, David Rowlands, and Tony discuss what the changing agency landscape means, exploring everything from the acquisitions the Mx Group are making themselves (and why), to the increasing number of B2C companies diving into B2B and what that means for yo...
Episode 73: Telling authentic brand stories with Revere’s Ali Dodd
December 02, 2022 09:36 - 31 minutes - 42.6 MBAuthenticity, schmauthenticity – nothing more than a hollow buzzword, or putting your money where your mouth is and showing that you care? Revere’s chief strategy officer, Ali Dodd, joins B2B Marketing’s Lucy Gillman to unpick the complexities of authenticity in B2B marketing and how to peel back the gloss to tell authentic, empathetic stories. The pair discuss what authenticity really means, whether it’s better to speak or not to speak on an issue, why authenticity isn’t (and shouldn’t be)...
Episode 72: Navigating changing customer behaviour with Sadie Baron
November 18, 2022 14:40 - 33 minutes - 76.3 MBReed Smith’s CMO Sadie Baron joins David Rowlands, head of content at B2B Marketing, to unpack the changes to buyer and employee behaviour across the years. They explore tailoring your marketing to different generations, using data strategically, why the 11th ‘bonkers’ idea is sometimes the best and the steps Reed Smith are taking to improve their marketing in the face of a recession and beyond. To find out more about Propolis and access the best content in B2B, click here: https://www.b2b...
Episode 71: Dear future CMO – How to take the next step up with Kathy Schneider
September 16, 2022 09:06 - 32 minutes - 74.2 MBLooking to take that next ‘big leap’ but don’t know where to start? We’ve got you covered. Kathy Schneider sits down with head of content, David Rowlands, to explore what makes a successful CMO. In this episode, you’ll learn practical steps to becoming a CMO including pivoting from practical to strategic thinking, how to build and manage a solid team and more. To find out more about our community intelligence platform Propolis, click here: https://www.b2bmarketing.net/en-gb/propolis-homepag...
Episode 70: The last 10 years in ABM with Robert Norum
August 26, 2022 07:40 - 41 minutes - 96 MBIn this week’s acronym-packed episode, Propolis Hive Expert and ABM maestro Robert Norum reflects on the last decade in ABM with head of content, David Rowlands. The pair look at the rising interest and application of ABM over the past 10 years, before taking a glance at what’s on the horizon. Stay tuned for the last 20 years in ABM, coming 2032! To mine even more ABM expert knowledge from the best in class, register for The Global ABM Conference on 2 November, London, here: https://b2bmark...
Episode 69: Strength in numbers - Is a community right for me?
August 22, 2022 09:00 - 27 minutes - 37.6 MBHow can you build a community? Where (if at all) does it fit into the funnel? How can you track engagement? We put all these questions and more to Zapnito’s CEO and co-founder Charles Thiede to unpack what makes a successful, ever-evolving community. Charles and David discuss setting aside the sales pitch to create value, making full use of private spaces for deeper conversations, what it takes to be a stand-out community manager and if the Metaverse is worth the hype. If you’d like to find...
Episode 68: What you need to know about green growth with Sinem Hostetter
August 12, 2022 09:03 - 24 minutes - 33.1 MBWhat does sustainability look like in marketing? How can you drive (and measure) a green agenda? Where does ‘going green’ start? B2B Marketing’s Lucy Gillman sat down with McKinsey & Company’s partner Sinem Hostetter to investigate. Lucy and Sinem explore the ins and outs of sustainability in marketing from how to make green policies live and breathe throughout your entire organisations, the business drivers to adopting green policies to big budget commitments and why reaching net zero is a ...
Episode 67: Become a B2B superstar: B2B marketing in the world of sport with Richard Gillis
August 05, 2022 11:46 - 58 minutes - 133 MBIn this week’s episode, we set aside the martech and three-letter acronyms in favour of ‘back of the net’ brand loyalty and sports sponsorship with Richard Gillis – award-winning sports journalist, author, podcast host and Spurs fan (make of that what you will). David Rowlands, head of content, and Richard discuss the unique world of B2B marketing in the sport sector and what other B2B marketers can learn from it. They chat about: how sports organisers have built shared experiences for in-pe...
Episode 66: Delivering the right message, at the right time, via the right channels with Riaz Kanani
July 29, 2022 13:06 - 23 minutes - 32.7 MBWe all know the ‘three rights’ mantra. To successfully reach your customers, you need to deliver the right message, at the right time, via the right channels. But what does this look like in practice? Radiate’s B2B CEO and founder, Riaz Kanani, sat down with David Rowlands, head of content at B2B Marketing, to discuss all. Riaz and David explore the layers to delivering a successful targeted approach. They discuss upcycling and adapting personalised content (rather than creating a new piece ...
Episode 65: The ABCs of BGM with Dmitri Lisitski
July 14, 2022 09:34 - 27 minutes - 38 MBFor Influ2’s co-founder, Buying Group Marketing (BGM) is the natural evolution of ABM, providing laser-focused insight on personas within a buying group. Dimitri and David Rowlands, head of content at B2B Marketing, walk you through the ins and outs of BGM. They discuss the steps you need to take to hit the BGM ground running and the transformative results you can expect. If you want to access the full report on BGM, you can do so here: https://www.b2bmarketing.net/en-gb/free-downloadable-g...
Episode 64: Jon Russo talks Buying Group Marketing
July 01, 2022 10:39 - 27 minutes - 62.4 MBIn this episode of The B2B Marketing Podcast, David Rowlands spoke with Jon Russo, CMO and founder of B2B Fusion, to talk all things Buying Group Marketing (BGM). David and Jon talk through the potential shortcomings of ABM, as well as its possible evolution into an even more targeted strategy. If you want to access the full report on BGM, you can do so here: https://www.b2bmarketing.net/en-gb/free-downloadable-guides/buying-group-marketing-taking-your-abm-next-level-and-creating-journey?&u...