Episode 74: Taking stock of the changing agency landscape with Tony Riley

B2B Marketing Podcast

English - December 19, 2022 16:54 - 27 minutes - 25.2 MB - ★★★★ - 8 ratings
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Previous Episode: Episode 73: Telling authentic brand stories with Revere’s Ali Dodd

Next Episode: Episode 75: Award-winning Brian Macreadie discusses Addleshaw Goddard’s poetry-based campaign

2022 has been a year of change for B2B agencies – and we’re wrapping up the year by unpacking the ebbs and flows to the changing agency landscape with Tony Riley, president and CEO of the Mx Group.

In this episode, B2B Marketing’s head of content, David Rowlands, and Tony discuss what the changing agency landscape means, exploring everything from the acquisitions the Mx Group are making themselves (and why), to the increasing number of B2C companies diving into B2B and what that means for you.

To find out more about the Agencies Benchmarking Report, check out our 2022 UK report here: https://www.b2bmarketing.net/en-gb/free-downloadable-guides/b2b-marketing-uk-agencies-benchmarking-report-2022

And US here: https://www.b2bmarketing.net/en-gb/free-downloadable-guides/b2b-marketing-us-agencies-benchmarking-report-2022

And stay tuned for the 2023 report!