Episode 110: What matters most to your buyers with Rob Gold

B2B Marketing Podcast

English - June 20, 2023 10:51 - 27 minutes - 37.7 MB - ★★★★ - 8 ratings
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Previous Episode: Episode 109: PwC’s Antonia Wade on reimagining the relationship between marketing and our buyers

Next Episode: Episode 111: Jake Potter on creating engaging social media content

In an environment where the decision-making process is 350 days long, it’s more important than ever to get to grips with what your buyers actually care about. And that’s precisely what we uncover on this episode with Merkle B2B’s UK CEO, Rob Gold.

He joins Deputy Editor, Lucy Gillman, for a deep dive into their research, The Superpowers Index – a survey of 3,622 B2B buyers to unearth the decision-drivers that are business critical. The pair discuss the significance of safety, why price isn’t all that, and if you want to reach your audience of tomorrow you can’t just meet expectations, but surpass them.

Want to learn more from Merkle on how to win the c-suite of tomorrow? Join us at Ignite London on 29-30 June and get the practical knowledge you need to drive greater results across every element of your marketing strategy. You'll find actionable solutions to your biggest pain-points across two days of panel discussions, networking, interactive workshops, roundtables and training sessions.

Book now with exclusive discount code PODCAST to get 20% off your one or two day pass: events.b2bmarketing.net/ignitelondon