Episode 87: Jon Griffiths on B2B vs. B2C – Who dares wins
B2B Marketing Podcast
English - March 17, 2023 13:30 - 35 minutes - 81 MB - ★★★★ - 8 ratingsBusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Ah yes, the great B2B vs. B2C debate. A tale as old as time. Corporate, stuffy B2B struggling to compete with her younger, more creative, more fun consumer counterpart.
We joke, of course. But for Jon Griffiths, VP marketing EMEA at Pax8, B2B has a lot to learn from B2C. He joins David Rowlands, head of content, to unpack all, from the use of TikTok, adverts to Superbowl-esque standards, and why Pax8 have launched their own merch. Yes, really.
To secure your spot at Martechopia, B2B Marketing’s leading conference on all things martech, click here: https://www.b2bmarketing.net/en-gb/propolis-homepage?&utm_source=editorial&utm_medium=cta&utm_campaign=propolis&utm_term=jon_griffiths_on_b2b_vs._b2c_%E2%80%93_who_dares_wins