Episode 91: How to measure PR with Champion Communications

B2B Marketing Podcast

English - March 30, 2023 11:45 - 30 minutes - 42.5 MB - ★★★★ - 8 ratings
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Previous Episode: Episode 90: Everything you need to know about digital marketing with Andy Crestodina

Next Episode: Episode 92: Connecting the marketing dots with Zontee Hou

Having a world-class PR programme is only one part of the story. If you really want to succeed, you need to know how to measure it. And that’s precisely what Becca Chambers, svp of global brand and communications at Alludo, and Harry Webster, associate director at Champion Communications, unveil in this week’s episode.

They join Lucy Gillman, deputy editor at B2B Marketing, to take a deep dive into the trials and tribulations of measuring PR, from aligning your strategy to your business goals and wider marketing plan, to why it’s not always a numbers game and what metrics you should be looking at.

To find out more about B2B PR for Growth, click here: https://www.b2bmarketing.net/en-gb/resources/news/news-recent-research-sheds-light-state-pr-b2b?&utm_source=editorial&utm_medium=cta&utm_campaign=b2b_pr_for_growth&utm_term=episode_91:_how_to_measure_pr_with_champion_communications

And make sure you check out the rest of our episodes with Champion to follow our journey into PR!