Episode 92: Connecting the marketing dots with Zontee Hou

B2B Marketing Podcast

English - April 04, 2023 07:52 - 22 minutes - 30.9 MB - ★★★★ - 8 ratings
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Previous Episode: Episode 91: How to measure PR with Champion Communications

Next Episode: Episode 93: Stop the silos – Dan Swift on (finally) aligning your sales and marketing teams

Media Volery LLC’s president and chief strategist, Zontee Hou, joins Katie Martell, co-host at Ignite USA, to discuss how to get your marketing pipes singing in unison.

They discuss why time’s up on not creating personalised, resonant content, why a great marketer is a curious one, the importance of creating agnostic communities à la Reddit (yes, Reddit), and setting the confirmation bias to one side to make informed decisions.

To find out more actionable insight from the best in class, secure your spot at Ignite USA. Over two days, you’ll hear from inspirational peers and pioneers, moving you forward to new frontiers. Take your marketing to the next level here: https://events.b2bmarketing.net/igniteusa/tickets?&utm_source=editorial&utm_medium=cta&utm_campaign=ignite_usa&utm_term=episode_92:_connecting_the_marketing_dots_with_zontee_hou