Episode 69: Strength in numbers - Is a community right for me?

B2B Marketing Podcast

English - August 22, 2022 09:00 - 27 minutes - 37.6 MB - ★★★★ - 8 ratings
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Previous Episode: Episode 68: What you need to know about green growth with Sinem Hostetter

Next Episode: Episode 70: The last 10 years in ABM with Robert Norum

How can you build a community? Where (if at all) does it fit into the funnel? How can you track engagement?

We put all these questions and more to Zapnito’s CEO and co-founder Charles Thiede to unpack what makes a successful, ever-evolving community. Charles and David discuss setting aside the sales pitch to create value, making full use of private spaces for deeper conversations, what it takes to be a stand-out community manager and if the Metaverse is worth the hype.

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