Episode 64: Jon Russo talks Buying Group Marketing

B2B Marketing Podcast

English - July 01, 2022 10:39 - 27 minutes - 62.4 MB - ★★★★ - 8 ratings
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Previous Episode: Episode 63: Creating a standout campaign with Claire Mason

Next Episode: Episode 65: The ABCs of BGM with Dmitri Lisitski

In this episode of The B2B Marketing Podcast, David Rowlands spoke with Jon Russo, CMO and founder of B2B Fusion, to talk all things Buying Group Marketing (BGM).

David and Jon talk through the potential shortcomings of ABM, as well as its possible evolution into an even more targeted strategy.

If you want to access the full report on BGM, you can do so here: https://www.b2bmarketing.net/en-gb/free-downloadable-guides/buying-group-marketing-taking-your-abm-next-level-and-creating-journey?&utm_source=editorial&utm_medium=cta&utm_campaign=influ2_report&utm_term=episode_60:_ari_capogeannis?&utm_source=editorial&utm_medium=cta&utm_campaign=bgm_report&utm_term=episode_61:_the_ins_and_outs_of_buying_group_marketing_with_amisha_gandhi?&utm_source=editorial&utm_medium=link&utm_campaign=bgm_report&utm_term=episode_64:_jon_russo_talks_bgm