Episode 63: Creating a standout campaign with Claire Mason

B2B Marketing Podcast

English - June 24, 2022 09:24 - 20 minutes - 46.4 MB - ★★★★ - 8 ratings
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Previous Episode: Episode 62: AI expert Katie King explains why marketers need AI

Next Episode: Episode 64: Jon Russo talks Buying Group Marketing

In this episode, David Rowlands is joined by Man Bites Dog’s founder and CEO Claire Mason to discuss how they won Gold for ‘Best corporate-decision maker targeted campaign’ at The B2B Marketing Awards.

Claire and David go through the ins and outs of Man Bites Dog’s work with Standard Chartered to position the bank as a leader in sustainable finance and what it truly means to create an award-winning campaign.

For more information on the campaign, download the case study here: https://www.b2bmarketing.net/en-gb/free-downloadable-guides/how-man-bites-dog-won-gold-best-corporate-decision-maker-targeted-campaign?&utm_source=editorial&utm_medium=cta&utm_campaign=mbd_case_study&utm_term=episode_63:_creating_a_standout_campaign_with_claire_mason

And find out more about The B2B Marketing Awards here: https://www.b2bawards.net/?&utm_source=editorial&utm_medium=cta&utm_campaign=b2b_marketing_awards&utm_term=episode_63:_creating_a_standout_campaign_with_claire_mason