Episode 65: The ABCs of BGM with Dmitri Lisitski

B2B Marketing Podcast

English - July 14, 2022 09:34 - 27 minutes - 38 MB - ★★★★ - 8 ratings
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Previous Episode: Episode 64: Jon Russo talks Buying Group Marketing

Next Episode: Episode 66: Delivering the right message, at the right time, via the right channels with Riaz Kanani

For Influ2’s co-founder, Buying Group Marketing (BGM) is the natural evolution of ABM, providing laser-focused insight on personas within a buying group.

Dimitri and David Rowlands, head of content at B2B Marketing, walk you through the ins and outs of BGM. They discuss the steps you need to take to hit the BGM ground running and the transformative results you can expect.

If you want to access the full report on BGM, you can do so here: https://www.b2bmarketing.net/en-gb/free-downloadable-guides/buying-group-marketing-taking-your-abm-next-level-and-creating-journey?&utm_source=editorial&utm_medium=cta&utm_campaign=influ2_report&utm_term=episode_65:_the_abcs_of_bgm_with_dmitri_lisitski