Episode 131: The benefits of a project management approach to marketing, with Emily Randall

B2B Marketing Podcast

English - February 13, 2024 17:14 - 18 minutes - 41.5 MB - ★★★★ - 8 ratings
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Previous Episode: Episode 130: How Revere won ‘Best channel marketing initiative’ at the B2B Marketing Awards

Next Episode: Episode 132: How to create an award-winning purpose-led marketing campaign

In this episode of The B2B Marketing Podcast, David Rowlands caught up with Emily Randall, Head of Marketing Activation at Mott MacDonald, to discuss the benefits of taking a serious, project management approach to marketing.

Emily and David chat through the mistakes some marketers make, as well as the opportunities for running much tighter projects.

If you'd like hear more from Emily at Martechopia, just head here: https://events.b2bmarketing.net/martechopia2024/home