Episode 118: Edelman’s Andrew Mildren on thought leadership during an economic downturn

B2B Marketing Podcast

English - August 31, 2023 09:18 - 27 minutes - 37.8 MB - ★★★★ - 8 ratings
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Previous Episode: Episode 117: AlixPartners' Barney O’Kelly on emboldening marketing in professional services

Next Episode: Episode 119: How Bader Rutter won both marketing and film festival awards with one rebrand campaign

Why is thought leadership one of my most important weapons during an economic crisis? What does good quality look like? How can I measure its impact? Does it have to belong in the c-suite?

Lucy Gillman, Deputy Editor, put all these questions and more to Andrew Mildren, Managing Director, Edelman Business Marketing EMEA. The pair unpack Edelman and LinkedIn’s recent study, The B2B Thought Leadership Impact Report, to uncover the current state of thought leadership in B2B. They dive into how thought leadership can impact changing decision-makers behaviour, where we’re getting it wrong and why less is more.

Click here to read the full report: https://www.edelman.co.uk/2022-linkedin-edelman-b2b-thought-leadership-impact-report