Episode 154: How Korn Ferry is putting podcasts at the center of its marketing strategy

B2B Marketing Podcast

English - June 11, 2024 08:49 - 37 minutes - 51 MB - ★★★★ - 8 ratings
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Previous Episode: Episode 153: Robert Norum on using the full-stack ABM model as the basis for your GTM strategy

Next Episode: Episode 155: How to efficiently use your martech to find growth opportunities, with MOI Global

In this week’s episode of the B2B Marketing Podcast, we explored how Korn Ferry has taken podcasts from an experiment to a central part of the company's marketing strategy, leveraging the journalism expertise of CMO Jill Wiltfong. We learned how Jill’s career evolved from TV news anchor, to sales trainer and finally into a corporate marketer, and how she translated her media skills to bolster Korn Ferry’s ongoing brand evolution.

Find out why podcasts have become such a critical B2B channel in 2024 and how marketing leaders can use podcasts to facilitate promotion of company thought leaders to optimize their storytelling and highlight their expertise.

Plus, stay tuned as Jill shares the secret to a great interview and how Korn Ferry is using sponsorship to better tell its brand story.

Want more? Check out Korn Ferry's Briefings Podcast here: https://www.kornferry.com/insights/briefings-magazine/briefings-leadership-podcast