Episode 14: Inside an award-winning B2B campaign with Charlie Nicholson and Kristina Haddrell
B2B Marketing Podcast
English - February 19, 2021 10:27 - 22 minutes - 30.7 MB - ★★★★ - 8 ratingsBusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 13: Navigating an ABM Journey with Kate Owen of Capita
Want to unlock the secrets behind an award-winning B2B campaign? In this week's episode, B2B Marketing editor David Rowlands spoke with Charlie Nicholson, head of planning at Really B2B and Kristina Haddrell, group account director for Really B2B. They dive into two of their most successful campaigns, M&S Corporate Gifts: Be Unforgettable and Kettyle Irish Foods (part of the Linden Food Group). They get into their key objectives, metrics and some overall learnings for Really B2B to take moving forward.