Episode 13: Navigating an ABM Journey with Kate Owen of Capita

B2B Marketing Podcast

English - October 20, 2020 08:29 - 33 minutes - 46.6 MB - ★★★★ - 8 ratings
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Previous Episode: Episode 12: ABM with Mark Larwood of O2

Next Episode: Episode 14: Inside an award-winning B2B campaign with Charlie Nicholson and Kristina Haddrell

In this week's episode, Capita's Kate Owen sat down with B2B Marketing's editor in chief Joel Harrison, where they discussed her growth and expertise as a marketer. They also delved into Capita's journey as Kate shares tips to making ABM relevant for her organisation. Finally, hear her tease what's to come for her session at our ABM conference 4 November!