Episode 17: Diving into M&S Corporate Gifts' 'unforgettable' campaign with Kristina Haddrell

B2B Marketing Podcast

English - March 25, 2021 13:58 - 11 minutes - 16.4 MB - ★★★★ - 8 ratings
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Previous Episode: Episode 14: Inside Kettyle Irish Foods' award-winning B2B campaign with Charlie Nicholson

Next Episode: Episode 18: The future of B2B agencies in 2021 with Chairman at Stein IAS & MSQ Tom Stein

In this week's episode, we sat down with another award-winning campaign by Really B2B. Here, Editor for B2B Marketing David Rowlands spoke with Kristina Haddrell, group account director for Really B2B about their brilliant sales focused campaign for M&S, which scored them three Golds including: 'Most commercially successful campaign', 'Best corporate decision-maker-targeted campaign' and 'Best lead generation or nurturing campaign' at the B2B Marketing Awards last November.

To find out more about the groundbreaking case study, check it out here: https://www.b2bmarketing.net/en-gb/resources/b2b-case-studies/awards-case-study-really-b2bs-campaign-ms-corporate-gifts-wins-gold-three