Episode 14: Inside Kettyle Irish Foods' award-winning B2B campaign with Charlie Nicholson

B2B Marketing Podcast

English - March 25, 2021 13:27 - 10 minutes - 14.8 MB - ★★★★ - 8 ratings
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Previous Episode: Episode 16: Why now’s the time for Marketing Ops w/ Holly Gage, Simon Daniels and Andrea Worobel

Next Episode: Episode 17: Diving into M&S Corporate Gifts' 'unforgettable' campaign with Kristina Haddrell

In this week's episode, Editor for B2B Marketing David Rowlands spoke with Charlie Nicholson, head of planning at Really B2B, about the campaign's success. They dive into their key objectives, metrics and some overall learnings for Really B2B to take moving forward.

The campaign managed to rack in three awards for 'Best multichannel campaign', 'Best use of direct mail' and 'Best use of customer insight' at the B2B Marketing Awards last year.

Check out our podcast page here to find out more about the case study: https://www.b2bmarketing.net/en-gb/resources/b2b-case-studies/awards-case-study-how-really-b2bs-campaign-kettyle-irish-foods-part