Episode 11: Global content marketing with Scott Stockwell

B2B Marketing Podcast

English - July 28, 2020 09:54 - 30 minutes - 24.7 MB - ★★★★ - 8 ratings
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Previous Episode: Episode 10 - Customer sentiment in the age of Covid19, with Shane Redding

Next Episode: Episode 12: ABM with Mark Larwood of O2

This week, Joel Harrison sits down with IBM's editor in chief, Scott Stockwell, to discuss how to get the most out of your global content marketing. With content becoming more and more a part of marketer's strategies, it is essential to make it as optimal as possible. Scott and Joel delve into some tips and techniques to improve your content marketing. To hear more from Scott, tweet him @pragmatik.