Episode 20: Defining growth marketing with Scott Vaughan, Integrate’s chief growth officer
B2B Marketing Podcast
English - April 12, 2021 09:49 - 17 minutes - 23.9 MB - ★★★★ - 8 ratingsBusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 19: How to build an award-winning team with PwC's Maria Jennings
With growth marketing being the #1 focus on this year’s 2021 Trend Tracker, this week’s episode features Scott Vaughan, chief growth officer at Integrate. Editor for B2B Marketing David Rowlands sat down with Scott to talk about what growth marketing is, what a chief growth officer does and how marketers can make growth central to what they do.
If you want to learn more, feel free to tweet Scott @ScottAVaughan
Also, to learn more about what’s trending in B2B marketing, check out our 2021 Trend Tracker: https://www.b2bmarketing.net/en-gb/resources/features/2021-b2b-marketing-trend-tracker-b2b-mind