Episode 7 - The power of behavioural science with Rory Sutherland of Ogilvy
B2B Marketing Podcast
English - June 11, 2020 14:34 - 31 minutes - 25.4 MB - ★★★★ - 8 ratingsBusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 5 - Lucy Birch and Tunji Akintokun MBE from PwC
Next Episode: Episode 8 - Coronavirus messaging with David McGuire
Renowned behavioural science commentator and author, and all-round fascinating guy Rory Sutherland of Ogilvy talks to Joel Harrison about disappointment and regret, drunks on lamp posts, and why you need to stop justifying your marketing! This podcast was recorded as a preview to the 2020 B2B Marketing Ignite USA conference, but the content is of relevance to anyone interested in B2B marketing.