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Episode 26: Four key marketing skills to drive buying decisions with Corporate Visions Leslie Talbot
B2B Marketing Podcast
English - June 04, 2021 13:49 - 1 hour - 142 MB - ★★★★ - 8 ratingsBusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
80% percent of the sales cycle now takes place in digital or remote settings, according to industry analysts. This means marketing needs to move buyers further down the funnel.
In this week's episode, editor for B2B Marketing David Rowlands spoke with Leslie Talbot, senior VP of Strategic marketing programmes at Corporate Visions, about four science-backed skills that marketers need to become memorable enough to influence buying decisions. This skills included messaging, content, visuals and storytelling.
To download the full webinar, check it out here: https://www.brighttalk.com/webcast/452/478310
In addition, if you'd like to check out anymore of our webinars, check them out here on our website: https://www.b2bmarketing.net/en-gb/webinar-programme