Sakina Najmi, Vice President Global Marketing at Sandvik

B2B Marketing Podcast

English - March 14, 2019 00:00 - 18 minutes - 24.9 MB - ★★★★ - 8 ratings
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Previous Episode: Episode 1 - Simon Rusling, Brian Macreadie, Gemma Davies

Next Episode: Episode 3 - Ruth Oakey And Catherine Dutton

For episode 2, Molly and Adam sat down with Sakina Najmi, who has recently featured in our top 20 women in B2B tech marketing list.

We spoke about what great marketing leadership looks like in a B2B business, the importance and art of getting the right team in place, communicating and setting expectations with other senior stakeholders in the business.

We really enjoyed the chance to sit down with Sakina, and we know you’ll enjoy it too.

The book recommended by Sakina is "Artifical Intelligence for marketers" by Jim Sterne. Pick up a copy at https://www.amazon.co.uk/Artificial-Intelligence-Marketing-Practical-Applications/dp/1119406331

If you’d like to keep up with Sakina, you can find her on social media, obviously.

Twitter: https://twitter.com/Sakina_Najmi

Linkedin: https://www.linkedin.com/in/sakina-najmi-555b1115

Twitter Mentions

@sakina_najmi