Episode 8 - Coronavirus messaging with David McGuire, B2B copywriting guru
B2B Marketing Podcast
English - June 11, 2020 14:41 - 34 minutes - 27.8 MB - ★★★★ - 8 ratingsBusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 7 - Ignite USA Preview: Ogilvy's Rory Sutherland
Next Episode: Episode 9- The power of saying no with Jada Balster
In this episode of our podcast, editor in chief Joel Harrison spoke with David McGuire about the buzzwords to avoid in your messaging during Coronavirus, and how to ensure your copy cuts through at a time of shifting priorities and sentiment.