Latest Audio branding Podcast Episodes
8. Fuelling Growth Through Marketing Technology with Ruth Connor
Unicorny - February 07, 2023 02:00 - 42 minutesEpisode description: In today’s episode, Dom is joined by co-host Russ Powell, Managing Director of Sharper B2B Marketing, to interview an amazingly talented B2B marketer who excels at marketing technology and MOPs (among other things). When we recorded this podcast, Ruth was VP Marketing at bu...
Fuelling Growth Through Marketing Technology with Ruth Connor
Unicorny - February 07, 2023 02:00 - 42 minutesEpisode description: In today’s episode, Dom is joined by co-host Russ Powell, Managing Director of Sharper B2B Marketing, to interview an amazingly talented B2B marketer who excels at marketing technology and MOPs (among other things). When we recorded this podcast, Ruth was VP Marketing at bu...
Perfecting Value Propositions with Barbara Moreno
Unicorny - January 31, 2023 02:00 - 41 minutesEpisode description: On today episode of Unicorny, Dom is joined by co-host Adam Greener, Associate Director of Digital Radish, to interview - a global marketing leader from travel tech titan Amadeus - about strategy & value propositions. In the episode, Dom asks Barbara why your company needs...
7. Perfecting Value Propositions with Barbara Moreno
Unicorny - January 31, 2023 02:00 - 41 minutesEpisode description: On today episode of Unicorny, Dom is joined by co-host Adam Greener, Associate Director of Digital Radish, to interview - a global marketing leader from travel tech titan Amadeus - about strategy & value propositions. In the episode, Dom asks Barbara why your company needs...
How Social Media Is Driving Relationships with Duarte Garrido
Unicorny - January 24, 2023 02:00 - 41 minutesEpisode description: This week on the podcast, Dom is joined by co-host Sarah Nunneley, and guest Duarte Garrido - Standard Chartered Bank’s global head of social media - to explore how social media drives relationships. In their conversation, they discuss how modern marketing departments shou...
6. How Social Media Is Driving Relationships with Duarte Garrido
Unicorny - January 24, 2023 02:00 - 41 minutesEpisode description: This week on the podcast, Dom is joined by co-host Sarah Nunneley, and guest Duarte Garrido - Standard Chartered Bank’s global head of social media - to explore how social media drives relationships. In their conversation, they discuss how modern marketing departments shou...
Xmas Special: What Marketers Need To Think About This Christmas
Unicorny - December 21, 2022 13:00 - 18 minutes2022 was a weird year for many businesses. As Christmas approaches things have got tougher, so in the special episode, I meet with marketing supremos Shane Redding and Nick Eades to discuss where the business of marketing is today. This short podcast contains five thought, provoking ideas for ...
Ep 19: Balancing Utility and Magic
Unicorny - November 10, 2022 06:00 - 37 minutesAs marketers, how do we find a balance between utility and magic? Because it's not all one thing or the other. So, to find out, I figured I needed to speak to some experts. In this episode, I meet Yekemi Otaru, who's an expert in marketing strategy. She's got a lot of incredible insight when it ...
Ep 18: Going the Direct Route
Unicorny - November 08, 2022 09:35 - 37 minutesHow is the trend of direct to consumer commerce is going to affect not only how brands and companies sell, but also how they interact with one another? This episode features interviews with experts on the topic, Gerry Hopkinson, Daniel Ellis, Yekemi Otaru and your host, Dom Hawes. They discuss ...
Ep 17: Breaking the cookie jar
Unicorny - October 27, 2022 05:00 - 34 minutesWeb 3.0 is coming. The advent of blockchain technology and token based economics is going to fundamentally redefine how users surf the Internet and how advertisers sell on the Internet. How do companies and brands ethically go about making the most out of cookies? With the onset of Web 30, w...
Ep 16: It's all about audio
Unicorny - October 20, 2022 05:00 - 28 minutesNearly 40% of people in the US listen and 25% of people in the UK are now regular podcast listeners. By the end of 2022, podcasting is projected to reach two billion in ad revenues. By 2024, that's going to double. Podcasting is popular among listeners and advertisers alike, but of course, there...
Ep 15: Everyone's on TV all the time
Unicorny - October 13, 2022 08:51 - 31 minutes80% of all content on the internet is video content. Hard to believe? Maybe, until you think that nowadays pretty much everyone has access to a high quality video camera, distribution platforms and mobile players. So, if everyone's got access to recorders, and everyone thinks they know how to u...
Ep 14: Making sense of MOPs
Unicorny - October 06, 2022 05:00 - 27 minutesMarketing operations or MOPs has become a bit of an industry buzzword of late and if you don’t know exactly what MOPs is, this is the episode for you. MOPs matters because technology is going to be one of your biggest marketing budget line items in the future. Joined Vantage Clever’s Karla Went...
Ep 13: Into Echo Chamber: Alex's Story
Unicorny - September 30, 2022 09:37 - 8 minutesWhile recording this season, we spoke to so many good people, and not all of them made it into the final cut. So we've made Bonus episodes to tell their stories. Alex runs a service business in London and last year, he tasted the venom of the echo chamber when one of his team sent a message out...
Ep 13: Into the Echo Chamber - social media for business
Unicorny - September 29, 2022 05:00 - 42 minutesSocial media can be a minefield for businesses which ignore it. But it can also be a great place to galvanise digital communities and a place of creativity. In this episode we explore the echo chamber. How should businesses perceive social and manage reputations on it?
Season 2 Marketing Trek Trailer
Unicorny - September 01, 2022 15:00 - 2 minutesSeason two is coming and it's driven by data. Over seven episodes we'll look at social, video, audio, cookies, DTC, MOPs, performance vs brand.
Marketing Trek Trailer
Unicorny - September 01, 2022 15:00 - 2 minutesSeason two is coming and it's driven by data. Over seven episodes we'll look at social, video, audio, cookies, DTC, MOPs, performance vs brand.
CRM & Finding Purpose with Premium Credit's Adam Morghem
Unicorny - July 19, 2022 04:00 - 1 hourHow can companies ensure they deliver an excellent experience that leaves customers delighted? Join Selbey Anderson’s Dom Hawes and BURN marketing’s David Rolfe as they meet Adam Morghem, Strategy, Marketing and Communications Director at Premium Credit, a Unicorny par-excellence. Today’s co...
5. CRM & Finding Purpose with Premium Credit's Adam Morghem
Unicorny - July 19, 2022 04:00 - 1 hourHow can companies ensure they deliver an excellent experience that leaves customers delighted? Join Selbey Anderson’s Dom Hawes and BURN marketing’s David Rolfe as they meet Adam Morghem, Strategy, Marketing and Communications Director at Premium Credit, a Unicorny par-excellence. Today’s co...
4. Thought Leadership & PPC With Protolabs' Peter Richards
Unicorny - July 12, 2022 04:00 - 51 minutesIn this episode, Peter Richards talks with openness about the challenges of a thought-leadership strategy, how to change direction "mid flight", how B2B businesses can use paid search and so much more. We touch on audience mapping, design engineering, procurement, and innovation, as well as the...
Thought Leadership & PPC With Protolabs' Peter Richards
Unicorny - July 12, 2022 04:00 - 51 minutesIn this episode, Peter Richards talks with openness about the challenges of a thought-leadership strategy, how to change direction "mid flight", how B2B businesses can use paid search and so much more. We touch on audience mapping, design engineering, procurement, and innovation, as well as the...
3. Making ABM Work With Fujitsu ABM Guru Andrea Clatworthy
Unicorny - July 05, 2022 04:00 - 40 minutesFujitsu's legendary ABM lead, Andrea Clatworthy, joins us to expand on her passion for ABM as a fundamental marketing strategy. Andrea extends the principles of ABM by incorporating personalised strategies and building personal relationships with clients. She drives the cohesion of the sales a...
Making ABM Work With Fujitsu ABM Guru Andrea Clatworthy
Unicorny - July 05, 2022 04:00 - 40 minutesFujitsu's legendary ABM lead, Andrea Clatworthy, joins us to expand on her passion for ABM as a fundamental marketing strategy. Andrea extends the principles of ABM by incorporating personalised strategies and building personal relationships with clients. She drives the cohesion of the sales a...
Smashing It In Scale Ups With Soldo's Devonne Spence
Unicorny - June 28, 2022 04:00 - 1 hourThis episode is jam-packed with truly insightful tips and observations. Wanna know how to smash scaling-up? Just press play. In Episode 2, Dom Hawes and Unity's Samantha Losey are joined by Soldo’s Head of PR and Social Media, Devonne Spence. And what a guest she is! Devonne drops eye-opening a...
2. Smashing It In Scale Ups With Soldo's Devonne Spence
Unicorny - June 28, 2022 04:00 - 1 hourThis episode is jam-packed with truly insightful tips and observations. Wanna know how to smash scaling-up? Just press play. In Episode 2, Dom Hawes and Unity's Samantha Losey are joined by Soldo’s Head of PR and Social Media, Devonne Spence. And what a guest she is! Devonne drops eye-opening a...
1. Scale-Up Marketing & Communications with OakNorth's Valentina Kristensen
Unicorny - June 21, 2022 04:00 - 45 minutesValentina tells the amazing growth story behind OakNorth and how, as communications lead, she's built an authentic and differentiating brand identity that communicates the rapidly expanding digital lender’s core values. Valentina Kristensen has worked directly with OakNorth’s co-founders, Rishi...
Scale-Up Marketing & Communications with OakNorth's Valentina Kristensen
Unicorny - June 21, 2022 04:00 - 45 minutesValentina tells the amazing growth story behind OakNorth and how, as communications lead, she's built an authentic and differentiating brand identity that communicates the rapidly expanding digital lender’s core values. Valentina Kristensen has worked directly with OakNorth’s co-founders, Rishi...
Ep 12: CSATs and NPS are Garbage. Discuss.
Unicorny - February 09, 2021 09:40 - 28 minutesThese days we’re all massively over-surveyed. We get why companies are obsessed with the happiness of their customers, but is sending another survey the best way of finding out? Marketing Trek has a major issue with CSATs and NPS scores – these being customer satisfaction surveys and Net Promo...
CSATs and NPS are Garbage. Discuss.
Unicorny - February 09, 2021 09:40 - 28 minutesThese days we’re all massively over-surveyed. We get why companies are obsessed with the happiness of their customers, but is sending another survey the best way of finding out? Marketing Trek has a major issue with CSATs and NPS scores – these being customer satisfaction surveys and Net Promot...
Ep11: Wargaming for marketing agencies
Unicorny - August 24, 2020 06:00 - 18 minutesWhen the future is so uncertain, how do marketing agencies plan? Take a leaf out of the military's playbook and wargame, that's how. In this episode, Chris Paton from Quirk Solutions talks through how to use scenario planning and stress tests to model out different versions of the future.
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