Latest Audio branding Podcast Episodes
24. A/B seeing ya! Is AI the end of split testing?
Unicorny - October 17, 2023 04:00 - 42 minutesA/B seeing ya! Is AI the end of split testing? This episode might just blow your mind. It's all about the future of marketing and how AI is going to revolutionise conversion rate optimisation (CRO). In the conversation, host Selbey Anderson's Dom Hawes meets Julian Thorne, Chief Operating Off...
A/B seeing ya! Is AI the end of split testing?
Unicorny - October 17, 2023 04:00 - 42 minutesA/B seeing ya! Is AI the end of split testing? This episode might just blow your mind. It's all about the future of marketing and how AI is going to revolutionise conversion rate optimisation (CRO). In the conversation, host Selbey Anderson's Dom Hawes meets Julian Thorne, Chief Operating Off...
23. Value Innovation in Action: (Part 2) Promotion and Place
Unicorny - October 10, 2023 04:00 - 31 minutesValue Innovation in Action: Promotion and Place This is the second half of an extraordinary dive into value innovation, or what INSEAD professors Chan Kim and Renée Maugborgne call Blue Ocean Strategy. In this part of our incredible interview with JetBlue Airline’s General Manager Europe, Maj...
Value Innovation in Action: (Part 2) Promotion and Place
Unicorny - October 10, 2023 04:00 - 31 minutesValue Innovation in Action: Promotion and Place This is the second half of an extraordinary dive into value innovation, or what INSEAD professors Chan Kim and Renée Maugborgne call Blue Ocean Strategy. In this part of our incredible interview with JetBlue Airline’s General Manager Europe, Maj...
Value Innovation in Action: (Part 1) JetBlue Ocean Strategy
Unicorny - October 03, 2023 04:00 - 31 minutesValue Innovation in Action: JetBlue Ocean Strategy This is a show all about value innovation, or what INSEAD professors Chan Kim and Renée Maugborgne call Blue Ocean Strategy. You’re about to hear an incredible interview with Jet Blue Airline’s General Manager Europe, Maja Gedosev. Together, ...
22. Value Innovation in Action: (Part 1) JetBlue Ocean Strategy
Unicorny - October 03, 2023 04:00 - 31 minutesValue Innovation in Action: JetBlue Ocean Strategy This is a show all about value innovation, or what INSEAD professors Chan Kim and Renée Maugborgne call Blue Ocean Strategy. You’re about to hear an incredible interview with Jet Blue Airline’s General Manager Europe, Maja Gedosev. Together, ...
21. AI. Everything, Everywhere, All at Once
Unicorny - September 26, 2023 04:00 - 45 minutesAI. Everything, Everywhere, All at Once This is a podcast about AI, specifically large language model AI. Before you switch off, I know there is already a lot of content on the Internet about artificial intelligence, particularly large language models. So you might ask yourself ‘why do we need...
AI. Everything, Everywhere, All at Once
Unicorny - September 26, 2023 04:00 - 45 minutesAI. Everything, Everywhere, All at Once This is a podcast about AI, specifically large language model AI. Before you switch off, I know there is already a lot of content on the Internet about artificial intelligence, particularly large language models. So you might ask yourself ‘why do we need...
Value Creation the Private Equity Way (Part 2)
Unicorny - September 19, 2023 04:00 - 27 minutesValue Creation the Private Equity Way This week, we're talking to Peter Russell-Smith about the evolving role of marketers, particularly in sustaining growth. We talk about the relationship between the CFO and the CMO, we get stuck into a bit of theory with the ANSOFF matrix when we discuss mar...
20. Value Creation the Private Equity Way (Part 2)
Unicorny - September 19, 2023 04:00 - 27 minutesValue Creation the Private Equity Way This week, we're talking to Peter Russell-Smith about the evolving role of marketers, particularly in sustaining growth. We talk about the relationship between the CFO and the CMO, we get stuck into a bit of theory with the ANSOFF matrix when we discuss mar...
19. Value Creation the Private Equity Way (Part 1)
Unicorny - September 12, 2023 04:00 - 27 minutesValue Creation the Private Equity Way Times are tough and marketers need to lead the way in creating value for their businesses because marketing is the value creation engine of any business. While others argue about the various merits of brand versus performance marketing (as though there are...
Value Creation the Private Equity Way (Part 1)
Unicorny - September 12, 2023 04:00 - 27 minutesValue Creation the Private Equity Way Times are tough and marketers need to lead the way in creating value for their businesses because marketing is the value creation engine of any business. While others argue about the various merits of brand versus performance marketing (as though there are...
18. Mission Impossible: Mastering the Regulatory Riddle
Unicorny - September 05, 2023 04:00 - 44 minutesJoin Simon Hildrey, Liontrust’s dynamic CMO and Jeff Watt as we tackle the branding conundrum in the demanding world of asset management. An ex-journalist, Simon speaks with amazing clarity and passion about how strategic and a distinctive brand identity has helped Liontrust win hearts and minds...
Mission Impossible: Mastering the Regulatory Riddle
Unicorny - September 05, 2023 04:00 - 44 minutesJoin Simon Hildrey, Liontrust’s dynamic CMO and Jeff Watt as we tackle the branding conundrum in the demanding world of asset management. An ex-journalist, Simon speaks with amazing clarity and passion about how strategic and a distinctive brand identity has helped Liontrust win hearts and minds...
How Partnerships help you Scale with Don Campbell
Unicorny - April 06, 2023 03:00 - 37 minutesEpisode Description This week, Dom is joined by Russ Powell, MD at Sharper B2B Marketing and Don Campbell, Head of Alliance and Partner Marketing a Endava to talk about using partnership and alliances to scale. The core of today's conversation is about how Endava is using partnerships and alli...
17. How Partnerships help you Scale with Don Campbell
Unicorny - April 06, 2023 03:00 - 37 minutesEpisode Description This week, Dom is joined by Russ Powell, MD at Sharper B2B Marketing and Don Campbell, Head of Alliance and Partner Marketing a Endava to talk about using partnership and alliances to scale. The core of today's conversation is about how Endava is using partnerships and alli...
Why is marketing being excluded? With Georgina Gilmore & Joel Harrison
Unicorny - March 30, 2023 03:00 - 35 minutesIn this episode, host Dom Hawes meets Joel Harrison, and Georgina Gilmore and they discuss the role of marketing in mergers and acquisitions. They highlight the importance of involving marketing early in the process, as marketing can add value from the very beginning, especially in understanding...
16. Why is marketing being excluded? With Georgina Gilmore & Joel Harrison
Unicorny - March 30, 2023 03:00 - 35 minutesIn this episode, host Dom Hawes meets Joel Harrison, and Georgina Gilmore and they discuss the role of marketing in mergers and acquisitions. They highlight the importance of involving marketing early in the process, as marketing can add value from the very beginning, especially in understanding...
15. Relaunch of a decade with Mark Evans
Unicorny - March 23, 2023 03:00 - 38 minutesEpisode Description This week on Unicorny, Dom is joined by co-host Ian Henderson to interview Mark Evans, ex-Managing Director of Marketing & Digital at Direct Line. Mark also co-hosts a top marketing podcast with Ritchie Mehta (links below). In the conversation, the team deep dive into the ...
Relaunch of a decade with Mark Evans
Unicorny - March 23, 2023 03:00 - 38 minutesEpisode Description This week on Unicorny, Dom is joined by co-host Ian Henderson to interview Mark Evans, ex-Managing Director of Marketing & Digital at Direct Line. Mark also co-hosts a top marketing podcast with Ritchie Mehta (links below). In the conversation, the team deep dive into the ...
CMO? You're Fired with Nick Eades
Unicorny - March 14, 2023 03:00 - 38 minutesEpisode Description This week on Unicorny, Dom is joined by co-host Shane Redding, owner of B2B Digital Marketing Consultancy Think Direct, to interview Nick Eades about how the role of Chief Revenue Officer (CRO) is beginning to challenge the work & value of the Chief Marketing Officer (CMO). ...
14. CMO? You're Fired with Nick Eades
Unicorny - March 14, 2023 03:00 - 38 minutesEpisode Description This week on Unicorny, Dom is joined by co-host Shane Redding, owner of B2B Digital Marketing Consultancy Think Direct, to interview Nick Eades about how the role of Chief Revenue Officer (CRO) is beginning to challenge the work & value of the Chief Marketing Officer (CMO). ...
Secrets to Scaling B2B Tech with John Watton
Unicorny - March 07, 2023 03:00 - 34 minutesEpisode description: This week on Unicorny, Dom is joined by co-host Adam Greener from Digital Radish, to interview John Watton, VP of marketing for VMware. Today’s big topic is how to scale a B2B tech business. In the conversation, John explains what you need to think about when building an i...
12. Secrets to Scaling B2B Tech with John Watton
Unicorny - March 07, 2023 03:00 - 34 minutesEpisode description: This week on Unicorny, Dom is joined by co-host Adam Greener from Digital Radish, to interview John Watton, VP of marketing for VMware. Today’s big topic is how to scale a B2B tech business. In the conversation, John explains what you need to think about when building an i...
Build a Growth Machine with Jordan Gillott & Lauren Berkemeyer
Unicorny - February 28, 2023 03:00 - 37 minutesEpisode description: This week on Unicorny, Dom is joined by co-host Samantha Losey, Managing Director of Unity, to interview Jordan Gillott, YuLife’s Head of Demand Generation, and Lauren Berkemeyer, YuLife’s Chief Marketing Officer. This episode details how to build a data driven growth machi...
11. Build a Growth Machine with Jordan Gillott & Lauren Berkemeyer
Unicorny - February 28, 2023 03:00 - 37 minutesEpisode description: This week on Unicorny, Dom is joined by co-host Samantha Losey, Managing Director of Unity, to interview Jordan Gillott, YuLife’s Head of Demand Generation, and Lauren Berkemeyer, YuLife’s Chief Marketing Officer. This episode details how to build a data driven growth machi...
10. Getting & Giving Value Through Thought Leadership with Nicky Davies
Unicorny - February 21, 2023 03:00 - 37 minutesEpisode description: This week on Unicorny, Dom is joined by co-host Sophy Norris, Group Client Development Director at Selbey Anderson to interview Nicky Davies. Nicky is Director of Marketing Programs and Operations for Protolabs - manufacturer source of rapid prototypes and on-demand product...
Getting & Giving Value Through Thought Leadership with Nicky Davies
Unicorny - February 21, 2023 03:00 - 37 minutesEpisode description: This week on Unicorny, Dom is joined by co-host Sophy Norris, Group Client Development Director at Selbey Anderson to interview Nicky Davies. Nicky is Director of Marketing Programs and Operations for Protolabs - manufacturer source of rapid prototypes and on-demand product...
The Challenges Of Scaling ABM with Neil Berry
Unicorny - February 14, 2023 02:00 - 36 minutesEpisode description: On today’s episode of Unicorny, Dom is joined by co-host Chris Willocks, Strategy Director for Digital Radish, to interview Neil Berry - former Global Head of Deal and Account Based Marketing for ATOS, about the difficulties of scaling account based marketing. In their con...
9. The Challenges Of Scaling ABM with Neil Berry
Unicorny - February 14, 2023 02:00 - 36 minutesEpisode description: On today’s episode of Unicorny, Dom is joined by co-host Chris Willocks, Strategy Director for Digital Radish, to interview Neil Berry - former Global Head of Deal and Account Based Marketing for ATOS, about the difficulties of scaling account based marketing. In their con...
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