Latest Audio branding Podcast Episodes
54. Why marketers need to look beyond budgeting
Unicorny - May 14, 2024 04:00 - 30 minutesThe traditional approach to budgeting is broken. Worse. Budgeting builds dysfunction into business and into your marketing department. There is a better way. This week, we meet Dr Steve Morlidge, thinker, speaker, author of The Little Book of Beyond Budgeting and chair of the European Beyond Bu...
53. Local Leverage: Are marketers missing the mark with community-driven activation?
Unicorny - May 09, 2024 04:00 - 23 minutesIn today's episode, part two of our discussion with Adrian Coxon, we explore how marketing drives product innovation and brand competitiveness in B2B. Adrian provides practical ways of using customer feedback and competitive analysis to improve market presence. Learn how marketing teams can be...
Local Leverage: Are marketers missing the mark with community-driven activation?
Unicorny - May 09, 2024 04:00 - 23 minutesIn today's episode, part two of our discussion with Adrian Coxon, we explore how marketing drives product innovation and brand competitiveness in B2B. Adrian provides practical ways of using customer feedback and competitive analysis to improve market presence. Learn how marketing teams can be...
Demanding what's due: Are marketers under-rated and underpaid?
Unicorny - May 07, 2024 04:00 - 26 minutesIn this episode of Unicorny, Dom Hawes and guest Adrian Coxon, CMO of Exante, address the ongoing challenge of marketing being undervalued in businesses. The evidence? Many marketers are paid less than their peers. So how do you boost the redress the imbalance? Understand the implications of ...
52. Demanding what's due: Are marketers under-rated and underpaid?
Unicorny - May 07, 2024 04:00 - 26 minutesIn this episode of Unicorny, Dom Hawes and guest Adrian Coxon, CMO of Exante, address the ongoing challenge of marketing being undervalued in businesses. The evidence? Many marketers are paid less than their peers. So how do you boost the redress the imbalance? Understand the implications of ...
Decoding decisions: anchoring, self-herding and science in B2B with Phil Barden
Unicorny - May 02, 2024 04:00 - 24 minutesJoin Dom Hawes and Phil Barden as they continue their exploration of decision science in B2B marketing. Discover how subtle elements like perception and pricing can significantly influence buyer decisions. Learn how distinctive branding and pricing strategies can optimize the decision-making...
51. Decoding decisions: anchoring, self-herding and science in B2B with Phil Barden
Unicorny - May 02, 2024 04:00 - 24 minutesJoin Dom Hawes and Phil Barden as they continue their exploration of decision science in B2B marketing. Discover how subtle elements like perception and pricing can significantly influence buyer decisions. Learn how distinctive branding and pricing strategies can optimize the decision-making...
50. Decoding decisions: the hidden science behind why we buy with Phil Barden
Unicorny - April 30, 2024 04:00 - 31 minutesJoin Dom Hawes and Phil Barden in this episode of Unicorny as they dive into the power of decision science in B2B marketing. Understand decision science's role in marketing Explore how scientific principles can be applied to enhance marketing creativity and effectiveness Discover how behaviou...
Decoding decisions: the hidden science behind why we buy with Phil Barden
Unicorny - April 30, 2024 04:00 - 31 minutesJoin Dom Hawes and Phil Barden in this episode of Unicorny as they dive into the power of decision science in B2B marketing. Understand decision science's role in marketing Explore how scientific principles can be applied to enhance marketing creativity and effectiveness Discover how behaviou...
Beyond Faster Horses (2 of 2): AI's Impact on Search and the Digital Ecosystem
Unicorny - April 25, 2024 04:00 - 27 minutesIn this compelling continuation of Unicorny's exploration of AI in marketing, Dom Hawes returns with part two of his discussion with Steven Millman and Jonathan Harris. Building on the insights from part one, this episode delves into the emerging role of personal AI assistants and their potent...
49. Beyond Faster Horses: AI's Impact on Search and the Digital Ecosystem
Unicorny - April 25, 2024 04:00 - 27 minutesIn this compelling continuation of Unicorny's exploration of AI in marketing, Dom Hawes returns with part two of his discussion with Steven Millman and Jonathan Harris. Building on the insights from part one, this episode delves into the emerging role of personal AI assistants and their potent...
48. Beyond Faster Horses (1 of 2): AI's Role in Disrupting Marketing
Unicorny - April 23, 2024 04:00 - 27 minutesJoin Dom Hawes as he dives deep into the transformative role of AI in marketing with industry experts Steven Millman and Jonathan Harris. Discover the metaphorical shift from "building faster horses" to "creating cars," illustrating how AI is set to revolutionise business practices beyond mere e...
Beyond Faster Horses (1 of 2): AI's Role in Disrupting Marketing
Unicorny - April 23, 2024 04:00 - 27 minutesJoin Dom Hawes as he dives deep into the transformative role of AI in marketing with industry experts Steven Millman and Jonathan Harris. Discover the metaphorical shift from "building faster horses" to "creating cars," illustrating how AI is set to revolutionise business practices beyond mere e...
Innovation in action with Michelle Booth (Bonus)
Unicorny - April 16, 2024 04:02 - 20 minutesWhen Michelle Booth joined us in the studio to talk about marketing transformation, product incubation and agile and marketing in action, we closed the show with a discussion around a PEST analysis like we sometimes do (Political, Economic, Social and Technological). Normally we edit the main s...
Innovation in action with Michelle Booth (part 2)
Unicorny - April 16, 2024 04:01 - 23 minutesThis is part 2 of a two-part (plus bonus) episode in which we met the amazing Michelle Booth, a champion of marketing transformation who thrives leading teams that are agile and empowered. We pick up her story, dealing with heartbreak at Bó, but illustrate how positive people often find new fu...
47. Innovation in action with Michelle Booth (part 2)
Unicorny - April 16, 2024 04:01 - 23 minutesThis is part 2 of a two-part (plus bonus) episode in which we met the amazing Michelle Booth, a champion of marketing transformation who thrives leading teams that are agile and empowered. We pick up her story, dealing with heartbreak at Bó, but illustrate how positive people often find new fu...
Innovation in action with Michelle Booth (part 1)
Unicorny - April 16, 2024 04:00 - 22 minutesIncreasingly, I'm seeing that traditional organisational structures are under scrutiny because they're just too slow. But that's not always the case, and today's guest is going to prove it. In this episode we dig into the experience of Michelle Booth, [these days] head of growth, activation, an...
46. Innovation in action with Michelle Booth (part 1)
Unicorny - April 16, 2024 04:00 - 22 minutesIncreasingly, I'm seeing that traditional organisational structures are under scrutiny because they're just too slow. But that's not always the case, and today's guest is going to prove it. In this episode we dig into the experience of Michelle Booth, [these days] head of growth, activation, an...
Matt Dixon's J.O.L.T. The not-so-secret way to unblock sales
Unicorny - April 09, 2024 04:01 - 32 minutesFeaturing best-selling author, Matt Dixon, this part two of a two-part episode (did you listen to part 1?) that answers the question so many B2B marketers and sales professionals are asking: how come that perfect-fit prospect died? Matt co-authored a book we've mentioned many times on Unicorny;...
45. Matt Dixon's J.O.L.T. The not-so-secret way to unblock sales
Unicorny - April 09, 2024 04:01 - 32 minutesFeaturing best-selling author, Matt Dixon, this part two of a two-part episode (did you listen to part 1?) that answers the question so many B2B marketers and sales professionals are asking: how come that perfect-fit prospect died? Matt co-authored a book we've mentioned many times on Unicorny;...
Matt Dixon's J.O.L.T. Why 50% of B2B sales end in no sale
Unicorny - April 09, 2024 04:00 - 28 minutesFeaturing best-selling author, Matt Dixon, this part one of a two-part episode (part two is available now) that answers the question so many B2B marketers and sales professionals are asking: how come that perfect-fit prospect died? Matt co-authored a book we've mentioned many times on Unicorny...
44. Matt Dixon's J.O.L.T. Why 50% of B2B sales end in no sale
Unicorny - April 09, 2024 04:00 - 28 minutesFeaturing best-selling author, Matt Dixon, this part one of a two-part episode (part two is available now) that answers the question so many B2B marketers and sales professionals are asking: how come that perfect-fit prospect died? Matt co-authored a book we've mentioned many times on Unicorny...
How to engage the early market: a dive into electric vehicles
Unicorny - March 05, 2024 04:00 - 45 minutesWe're going to change things up a little again in this episode. Since December, we've looked at marketing disruptive technologies in a few of our episodes, including two epic shows with the legendary Geoffrey Moore. When we spoke to him about marketing to an early market, he told us about the ...
43. How to engage the early market: a dive into electric vehicles
Unicorny - March 05, 2024 04:00 - 45 minutesWe're going to change things up a little again in this episode. Since December, we've looked at marketing disruptive technologies in a few of our episodes, including two epic shows with the legendary Geoffrey Moore. When we spoke to him about marketing to an early market, he told us about the ...
Emotions, motivators and drivers: what matters most in marketing
Unicorny - February 27, 2024 04:00 - 42 minutesToday's show is a little different. It's not your standard interview style discussion, because today's guest is not our standard guest. He is an Emmy Award winner, an entrepreneur, inventor, and researcher. He's a master of advertising and marketing effectiveness. No-one has worked harder or bee...
42. Emotions, motivators and drivers: what matters most in marketing
Unicorny - February 27, 2024 04:00 - 42 minutesToday's show is a little different. It's not your standard interview style discussion, because today's guest is not our standard guest. He is an Emmy Award winner, an entrepreneur, inventor, and researcher. He's a master of advertising and marketing effectiveness. No-one has worked harder or bee...
Must win battles for marketers
Unicorny - February 20, 2024 04:00 - 47 minutesIn this episode of the Unicorny podcast, Georgina Gilmore, an award-winning B2B marketer with over 30 years of experience, shares invaluable insights on the importance of human-centric marketing. Full of fun and smart stuff, too. The show starts by looking for a blueprint for the future of ma...
41. Must win battles for marketers
Unicorny - February 20, 2024 04:00 - 47 minutesIn this episode of the Unicorny podcast, Georgina Gilmore, an award-winning B2B marketer with over 30 years of experience, shares invaluable insights on the importance of human-centric marketing. Full of fun and smart stuff, too. The show starts by looking for a blueprint for the future of ma...
Big vs small: the marketing difference
Unicorny - February 13, 2024 04:00 - 46 minutesIn this episode of Unicorny, Emma Kriskinans, VP Global Marketing at Tyk, shares her insights on the differences between marketing in big corporations and start-ups. She draws from her career experience, transitioning from corporate environments through agency into the fast-paced world of start...
40. Big vs small: the marketing difference
Unicorny - February 13, 2024 04:00 - 46 minutesIn this episode of Unicorny, Emma Kriskinans, VP Global Marketing at Tyk, shares her insights on the differences between marketing in big corporations and start-ups. She draws from her career experience, transitioning from corporate environments through agency into the fast-paced world of start...
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