Latest Audio branding Podcast Episodes
Ep 10: Marketing agency M&A
Unicorny - July 23, 2020 07:30 - 17 minutesAs agency owners go through strategic planning for the year ahead, selling or maybe even buying have to be options? But, in a market where only one in ten business listed for sale make it to completion, how do get to the truth? We chose to speak to Lucas Weston's Howard Weston because he tells i...
Ep 9: Magic Numbers For Marketing Agencies
Unicorny - July 14, 2020 10:33 - 17 minutesMany agencies are feeling the covid squeeze and cashflow runways are running out. Paul Winterflood from Moore Kingston Smith joins us to explain the critical KPIs that all agencies should be shooting for and where to financial management. These are magic numbers for marketing agencies.
ISA Talk - Cherie Hu about the latest trends in music tech
International Sound Awards Podcast - June 23, 2020 14:28 - 50 minutesIn our ISA Talk podcast format, we invite interesting guests who also follow our vision to #MakeTheWorldSoundBetter and ask them what they are doing to achieve this. In today’s episode, Birgit Elke talks to Cherie Hu. Cherie is music business journalist and expert in many fields regarding music ...
EP 8: Life vs Livelihood: How to get the right balance
Unicorny - June 11, 2020 09:15 - 20 minutesAs the world starts to unlock from the Covid 19 crisis, how do you balance the need to protect life with the need to earn a living? Sophy Norris and Hannah Kerslake from Flagship PR outline how their clients are getting the balance right.
ISA Talk - Karlheinz Brandenburg about the mp3 standard and 3D sound
International Sound Awards Podcast - May 26, 2020 13:50 - 46 minutesIn our ISA Talk podcast format, we invite interesting guests who also follow our vision to #MakeTheWorldSoundBetter and ask them what they are doing to achieve this. In today’s episode Kai Bronner (Managing Partner) and Birgit Elke (Head of Communications) talk to Prof. Dr. Karlheinz Brandenburg ...
EP 7 Managing Creative Teams with Jeff and Dafina
Unicorny - May 22, 2020 10:21 - 16 minutesNurturing creative teams under lockdown is hard. We know you're all sick to death of Covid-19 podcasts, but Greentarget's Jeff Watt and Dafina Grapci-Penney bring new ideas!
EP 7: Managing Creative Teams with Jeff and Dafina
Unicorny - May 22, 2020 10:21 - 16 minutesNurturing creative teams under lockdown is hard. We know you're all sick to death of Covid-19 podcasts, but Greentarget's Jeff Watt and Dafina Grapci-Penney bring new ideas!
EP 7: Managing Creative Teams
Unicorny - May 22, 2020 10:21 - 16 minutesNurturing creative teams under lockdown is hard. We know you're all sick to death of Covid-19 podcasts, but Greentarget's Jeff Watt and Dafina Grapci-Penney bring new ideas!
Ep 6: Why PR is Not Optional with Mark Pinnes
Unicorny - May 07, 2020 11:25 - 19 minutesWhen times are tough do you cut the PR budget? Not according to Mark Pinnes, Managing Director at Flagship PR who explains exactly why winning companies know that PR is not optional. Especially during a crisis.
Ep 6: Why PR is Not Optional
Unicorny - May 07, 2020 11:25 - 19 minutesWhen times are tough do you cut the PR budget? Not according to Mark Pinnes, Managing Director at Flagship PR who explains exactly why winning companies know that PR is not optional. Especially during a crisis.
ISA Talk - Emma Rodero about the most important characteristics of human speech
International Sound Awards Podcast - May 05, 2020 13:19 - 55 minutesIn our ISA Talk podcast format, we invite interesting guests who also follow our vision to #MakeTheWorldSoundBetter and ask them what they are doing to achieve this. In today’s episode Kai Bronner (Managing Partner) and Birgit Elke (Head of Communications) talk to Emma Rodero who gives us more in...
Ep 5: Using Lockdown Time Well
Unicorny - April 28, 2020 09:15 - 17 minutesLockdown makes sales and marketing hard. If your customers are unsure what the future looks like, what should you do? Richard White from Unit4 joins us to talk about using time well during Covid-19 lockdown.
Ep 5: Using Lockdown Time Well with Richard White
Unicorny - April 28, 2020 09:15 - 17 minutesLockdown makes sales and marketing hard. If your customers are unsure what the future looks like, what should you do? Richard White from Unit4 joins us to talk about using time well during Covid-19 lockdown.
Why Audio Branding? - Tips on How To Be Intentional With Your Sound
Audio Branding - April 22, 2020 10:00 - 8 minutesHow Can Audio Branding Help Your Podcast or Company? According to Harvard Business Review (https://en.wikipedia.org/wiki/Sound_trademark#cite_note-4) , Audio Branding is “the strategic use of sound … in positively differentiating a product or service, enhancing recall, creating preference, bui...
ISA Talk - Rainer Hirt about functional sounds and the principle „sound follows function"
International Sound Awards Podcast - April 21, 2020 12:31 - 31 minutesIn our ISA Talk podcast format, we invite interesting guests who also follow our vision to #MakeTheWorldSoundBetter and ask them what they are doing to achieve this. In this first ISA Talk episode Kai Bronner (Managing Partner) and Birgit Elke (Head of Communications) talk to Rainer Hirt, found...
Interview with Brand & Marketing Motivator, Corey Dissin - Part 2
Audio Branding - April 15, 2020 10:00 - 25 minutesIn the second part of my interview with Corey Dissin, we discussed the three elements to every spot and how to build a successful audio brand for audio talent. Corey and I also talked about: How a voice talent is not a voice talent (yes, that caught me off guard, too!) The difference between t...
Interview with Brand & Marketing Motivator, Corey Dissin - Part 1
Audio Branding - April 08, 2020 07:00 - 29 minutesCorey Dissin was only 19 when he first got into the world of audio and sound. He started answering phones as a volunteer with Paul Turner Productions (now Propulsion Media Labs). His volunteering later morphed into an internship, at which point he met Paul. The two formed a friendship, and later ...
Interview with Audio Alchemist, Steve Keller - Part 2
Audio Branding - April 01, 2020 12:00 - 31 minutesHere’s the second part of my fascinating interview with Steve Keller. In it, we dove into how brands can harness the power of archetypes as well as what Steve calls the three pillars of return on sonic investment. We also discussed: Music’s impact on our perception of meaning How music soundsc...
Interview with Audio Alchemist, Steve Keller - Part 1
Audio Branding - March 25, 2020 11:00 - 31 minutesFor Steve Keller, audio branding seamlessly blends together the three overarching passions in his life: music, psychology, and marketing. Steve had a passion for music from a young age but never considered it as a career. He became fascinated with and obtained his college degree in psychology. Du...
Interview with Storyteller, Dave Bricker - Part 2
Audio Branding - March 18, 2020 11:00 - 20 minutesHere’s the second part of my interview with storyteller Dave Bricker. We talked about the four elements of a story, the difference between anecdotes and stories, and how to add value to people’s lives through storytelling. In our conversation, we also covered: Whether people are hardwired to wa...
Ep 4: Marketing Dashboard Dos and Don'ts with Vernon Riley
Unicorny - March 11, 2020 12:45 - 29 minutesEverything’s got a marketing dashboard these days. When you can measure, report on and visualise everything, how to you cut through the noise? Vernon Riley and Dan Ellis join us to talk about measuring things that matter.
Ep 4: Marketing Dashboard Dos and Don'ts
Unicorny - March 11, 2020 12:45 - 29 minutesEverything’s got a marketing dashboard these days. When you can measure, report on and visualise everything, how to you cut through the noise? Vernon Riley and Dan Ellis join us to talk about measuring things that matter.
Interview with Storyteller, Dave Bricker - Part 1
Audio Branding - March 11, 2020 11:00 - 26 minutesDave Bricker discovered his love for "StorySailing” while spending 15 years living aboard sailboats. In 1983, after his first year of college, David got a job working with the Christo Surrounded Islands project. During that time, he realized something was missing in his life. After finishing coll...
International Sound Awards 2019 Sessions - Soundscape Design for Helsinki New Children’s Hospital
International Sound Awards Podcast - March 10, 2020 15:15 - 39 minutesIn today’s podcast Antti Ikonen - Composer, Sound Designer and University Lecturer, will speak about the Soundscape Design for Helsinki New Children’s Hospital. The soundscape of the Hospital was designed and implemented by Sound in New Media, Master of Arts, students from Aalto University’s Me...
Interview with Brainwave Entrainment Expert, Morry Zelcovitch - Part 2
Audio Branding - March 04, 2020 11:00 - 18 minutesIn the second part of my interview with Morry Zelcovitch, we got a bit more philosophical. His work and research has led him to some very insightful observations about how he now deals with things in a healthier (brain chemistry-wise) manner - and how he might be able to help others do the same....
International Sound Awards 2019 Sessions - ICT - The Sounds of Costa Rica
International Sound Awards Podcast - March 03, 2020 14:43 - 20 minutesIn today’s Session Bernal Chaves, Audio Branding Director, Publimark Mullen Lowe, talks about the new brand identity for the Costa Rican Tourism Board ICT. Publimark Mullen Lowe and the Costa Rican Tourism Board (ICT) have created a new brand identity based on the all-encompassing experience of ...
Interview with Brainwave Entrainment Expert, Morry Zelcovitch - Part 1
Audio Branding - February 26, 2020 11:00 - 28 minutesMorry Zelcovitch has had a lot of challenges in his life including depression and addiction. In his search for something to help him with his difficulties, he came across something called "binauaral beats" and that led him into the brainwave entrainment field (a term he coined himself). Essentia...
International Sound Awards 2019 Sessions - Let Your Skin Do The Listening
International Sound Awards Podcast - February 25, 2020 14:37 - 24 minutesIn today’s Session Mervi Heinaro, CEO and Co-Founder of FLEXOUND Augmented Audio tells us how they add the sensation of touch to music, games, movies and VR with their patented Flexound Augmented Audio™ modules. FLEXOUND Augmented Audio™ is designed and engineered in Finland. Flexound team start...
Interview with Creative Director, Monte Bowden - Part 2
Audio Branding - February 19, 2020 10:00 - 25 minutesHere's the second part of my interview with Creative Director, Monte Bowden We talked about his philosophies on directing voice talent and trusting his editors, discovering a brand "voice", consistency in branding, and his thoughts on creating a deeper connection with those who his clients hope...
International Sound Awards 2019 Sessions - European Society of Cardiology: Audio Identity and Event Sound
International Sound Awards Podcast - February 18, 2020 16:46 - 37 minutesIn today’s ISA Sessions Podcast episode Jonny Round, Managing Director of The Sound Agency talks about the European Society of Cardiology’s new audio identity. The European Society of Cardiology’s new audio identity is inspired by the sound of a human heartbeat and includes five event sounds. A...
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