SaaS Boss
64 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 29 ratingsActionable advice for bootstrapped SaaS founders from coaches and consultants about startup scaling challenges, building remote teams, leadership, getting unstuck, founder personal growth and more.
Connect with me at natalieluneva.com
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Scaling SaaS Companies from VC's View, with Arthur Nobel
November 25, 2021 07:04 - 21 minutes - 16 MBI interview Arthur Nobel and we discuss scaling SaaS companies. Arthur is a Principal at Knight Capital - an investment firm that specialises in B2B software businesses. He is the author of the best-selling book Leaders of Growth and host of the Leaders of Growth Podcast. He is passionate about enabling entrepreneurs to realize their vision. We discuss: - The inspiration behind his book - The levers of scaling a SaaS company - Triggers founders should be aware of - How to enhance ...
Fundraising 101 For Founders, with Michal Cardamone
November 18, 2021 07:06 - 25 minutes - 19.5 MBI interview Michael Cardamone and we will discuss fundraising tips for founders. Michael Cardamone is the CEO/Managing Partner at Forum Ventures (formerly Accleprise) which is a B2B SaaS focused seed fund & pre-seed accelerator with locations in SF, NYC & Toronto We discuss: - The types of companies that will benefit from raising rounds - How to come up with the amount to raise - How to raise funds at a faster rate - Fundraising mistakes most founders make and how to avoid them C...
Sales Support for SaaS Companies, with Manuel Hartmann
November 11, 2021 13:13 - 15 minutes - 11.8 MBManuel helps committed B2B Entrepreneurs hit product-market-fit and scale sales quickly with flexible, affordable, no bullshit Sales Acceleration Enablement. We discuss: - The major problems founders under $1m ARR have and how to solve them - How founders can identify their ICP and clearly define the industry they are serving - How to identify a predictable sales funnel Connect with Natalie here: https://www.facebook.com/natalialunevaspeaks https://www.linkedin.com/in/natalialune...
How to find a co-founder + Natalie's new venture - AI writing Tool, with Pankil Shah
November 08, 2021 15:30 - 12 minutes - 9.11 MBI am back! In this episode I'll share more info about my new company Outranking, what my co-founder and I been working on lately and how to find a co-founder these days (while never actually meeting each other face to face). We talk about the state of AI writing tools and how Outranking can help SaaS companies produce 10x more content. Tune in and check out www.outranking.io. If you like what you see and want a special bonus on the tool, reach out to me at [email protected] and I'l...
Community-Led Growth, the book pre-launch by Natalie Luneva
March 15, 2021 06:00 - 1 hour - 53 MBCheck out the book pre-launch campaign that I launch on March 15th here: https://publishizer.com/community-led-growth/ In this recording from a session I hosted on Clubhouse I'm joined by Preston Clark, Red Russak, Johanna-Mai Riismaa, Christina Kehoe, Luke Tucker and we talk about Building a Community for Your Startup/SaaS. Connect with Natalie here: https://www.facebook.com/natalialunevaspeaks https://www.linkedin.com/in/natalialuneva/ Join SaaS Boss group: https://www.facebook.c...
SaaS Bosses introduce thsemselves in under 60sec on Clubhouse, Recording from the session on March 10.
March 11, 2021 21:54 - 3 minutes - 3.95 MBJoin Natalie Luneva for a weekly session on Clubhouse where members of SaaS Boss club introduce and share what they are working on in under 60 seconds, connect with other founders and build meaning relationships. Join weekly sessions on Wednesdays at 9am CST on SaaS Boss club on Clubhouse. This week's founders: Yuriy Sorochev Driss Jabar Cloudfret Optimizing empty truck returns in Europe and africa Ankit Rihal usetada.com Saad sharif remote property management crm, remote door loc...
SaaS Bosses introduce thsemselves in under 60sec on Clubhouse, Recording from the session on March 4.
March 04, 2021 21:44 - 32 minutes - 26.9 MBJoin Natalie Luneva for a weekly session on Clubhouse where members of SaaS Boss club introduce and share what they are working on in under 60 seconds, connect with other founders and build meaning relationships. Join weekly sessions on Wednesdays at 9am CST on SaaS Boss club on Clubhouse. This week's founders: Christian Cox Omar Masad Testapp.io Ksenia Stark Andrea Orlando Startupwiseguys Rupali Thakur webkriya.co Arsyi Rizzqun Fatah Obatibu Pankil Shah Outranking.io Aviv Bar...
SaaS Onboarding, with Étienne Garbugli
February 07, 2021 01:59 - 37 minutes - 34.1 MBÉtienne Garbugli is a three-time startup founder (Flagback, HireVoice, and Highlights) and the author of Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps thousands of entrepreneurs and innovators around the world build successful businesses. We discuss: - Why SaaS onboarding is difficult - How the Train Track Approach can help - How to go about finding the right onboarding strategy for your product - How to keep levelling it up Connect with Natalie here: h...
RevOps And SaaS, with Jason Reichl
January 28, 2021 15:15 - 38 minutes - 32.8 MBToday it is my pleasure to introduce Jason Reichl, the co-founder of Go Nimbly, whose mission is to eliminate operational silos within go-to-market SaaS teams and how the sales communication process greatly impacts revenue. We discuss: -The three stages of maturity of a RevOps or operations team. -The biggest challenges for an organization transitioning to RevOps structure. -Why a generalist, Swiss Army operator is more efficient within a RevOps organization. Connect with Natalie h...
Why Culture is King in the Remote Workforce, with Gonçalo Silva
January 14, 2021 21:45 - 31 minutes - 26.8 MBDoist has been fully distributed for over 10 years and their production has always been high, despite doubters telling them that development teams have to be co-located to be productive. Gonçalo discusses why building the right culture is key and the changes that any company can make to go remote. The Essential Ingredient Your Culture Recipe is Missing – Doist is completely egalitarian, according to Gonçalo. In everything they do. He explains how they developed that culture with their ...
The 7 Deadly Sins That Kill Your SaaS Website Conversion, with Helen Peatfield
January 07, 2021 22:14 - 34 minutes - 33.9 MBThis is a recording of the live training that was live streamed to SaaS Boss community. To access video version of this session and get notified about future training sessions like these, request access here: https://www.facebook.com/groups/saasboss Helen Peatfield helps SaaS B2B companies by improving their conversion copy and customer flow so they win more customers and keep them too. We discuss: Poor positioning Awareness evels and marketing maturity Understanding your customer'...
Maximizing Conversions During SaaS Demos, with Matt Wolach
December 30, 2020 21:01 - 22 minutes - 17.9 MBThis is a recording of the live training that was live streamed to SaaS Boss community. To access video version of this session and get notified about future training sessions like these, request access here: https://www.facebook.com/groups/saasboss Matt Wolach is the creator of The Perfect D.E.A.L. Process - an innovative system that makes it easy to close deals without having decades of sales experience and knowledge. We discuss: 3 tactics to close more deals in the first ten minut...
9 SaaS Sales Accelerators That Will Transform Your Company, with Scott Sambucci
December 28, 2020 20:46 - 55 minutes - 42.2 MBThis is a recording of the live training that was live streamed to SaaS Boss community. To access video version of this session and get notified about future training sessions like these, request access here: https://www.facebook.com/groups/saasboss Scott Sambucci is the Founder & CEO at SalesQualia, a sales coaching company that helps B2B Startups to grow sales faster. We discuss: The 3 distinct phases that every SaaS company goes through Growth pains in every phase 9sales acceler...
Pricing Strategies for your SaaS, with Patrick Campbell
December 17, 2020 17:42 - 51 minutes - 37.5 MBThis is a recording of the live training that was live streamed to SaaS Boss community. To access video version of this session and get notified about future training sessions like these, request access here: https://www.facebook.com/groups/saasboss Patrick Campbell is the CEO of ProfitWell (formerly Price Intelligently), the software for helping subscription companies with their monetization and retention strategies. "Your SaaS pricing is the exchange rate on the value you’re creatin...
Hosting Online Summits for Your SaaS to Grow Your Authority, Partnerships and Revenue, with Natalie Luneva
December 11, 2020 11:19 - 36 minutes - 28.8 MBThis is an episode where Morgan Williams the host of Outbound Sales podcast interviewed me about organizing online summits for SaaS companies for his podcast Outbound Sales. Ever thought about organizing an online summit for your SaaS? Listen to this episode where I'll share why hosting an online summit is one of the smartest growth strategies for SaaS companies to: - increase connections with INDUSTRY LEADERS - build profitable PARTNERSHIPS with other companies - generate a year’s...
SaaS Customer Support, with Sarah Hatter
December 03, 2020 18:26 - 54 minutes - 41.7 MBToday I interview Sarah Hatter and we talk about creating an excellent customer support experience for your SaaS. Sarah is the founder and CEO of CoSupport, a business that has helped over 200 companies create excellent customer support experiences since 2011. She’s also the organizer of the ElevateCX conference AND the best-selling author of The Customer Support Handbook. We discuss: - The importance of customer support in the SaaS industry - How to get customers to use your knowl...
SaaS Churn, with Val Geisler
November 12, 2020 19:03 - 38 minutes - 29.8 MBIn this episode I interview Val Geisler and we talk about the impact of customer churn on your SaaS business. Val Geisler is the founder and CEO (that's Chief Email Officer for the rest of you nerds out there) of Fix My Churn. With an obsession for customer communication, Val spent over a decade inside companies from non-profits to 7-figure businesses to tech startups. She brings her background in content creation, CX, and digital strategy to her clients every day. We discuss: - How ...
Technical leadership (from a past CTO, CEO, Director of Engineering, and Coder), with Cynthia Del'Aria
November 05, 2020 17:28 - 25 minutes - 32.3 MBToday I interview Cynthia Del'Aria and we talk about leadership in the SaaS world. Cynthia helps business owners turn their idea for an app, custom software, subscription product, or website into higher profit with higher margins. Her career spans nearly 25 years, and includes development skills in the full web stack, as well as the business side of the house. We discuss: - What first time SaaS founders need to understand about leadership - How to successfully lead a remote SaaS team...
Go-to-Market strategies for SaaS companies, with Dekker Fraser
October 29, 2020 13:38 - 26 minutes - 20.3 MBToday I interview Dekker Fraser and we talk about Go-to-Market strategies for SaaS companies. Dekker is a veteran Silicon Valley marketer who worked for many tech companies including Sony PlayStation, Google-backed Rocket Lawyer, and venture-backed Webgility. He holds an MBA in marketing from the Kellogg School of Management. He is also the author of several product marketing books, one of them is Product Launch: how to go to market. We discuss: - The key pillars of a successful Go-to...
The Business of SaaS: 10 Systems that Every SaaS Company Needs to Master, with Anna Talerico
October 15, 2020 19:59 - 49 minutes - 37.3 MBToday I interview Anna Talerico about the business of SaaS and the 10 systems that every SaaS company needs to have in place to accelerate growth. Anna helps to build and scale technology companies. She is focused on go-to-market, people, culture, and creating significant enterprise value. We discuss: - The importance of the 4Ps process in solving business problems - Why you need to intentionally create an operating system for your business - How to use OKRs effectively in your com...
MRR-Enhancing SaaS Content Marketing: Strategy and Implementation, with Adriana Tica
October 06, 2020 16:47 - 24 minutes - 19.5 MBToday I interview Adriana Tica about content marketing for SaaS companies. Adriana Tica is an expert marketer and copywriter, with 10 years in the field, most of which were spent marketing tech companies. We discuss: - Why startup founders need to know their audience - How SaaS founders can discover the industry to work in - How to distribute your content effectively - How to evaluate your content marketing strategy Resources – Connect with Natalie on Facebook – Join SaaS Boss ...
Marketing Growth Strategies for SaaS Companies, with Lolita Carrico
September 24, 2020 16:10 - 18 minutes - 14.6 MBOn this episode of the podcast I interview Lolita Carrico about marketing growth strategies for SaaS companies. Lolita is a marketing strategy and business development consultant to leading SaaS, Fintech, Biotech and Digital Media brands. We discuss: - The two sides to effective marketing for SaaS businesses - Pre-sale marketing and growth strategies to attract customers - How to improve customer retention - How to inject brand personality and remain top of mind with your clients ...
How to Profit from an Economic Downturn, with Marc McDougall
September 17, 2020 20:39 - 31 minutes - 24.8 MBToday I interview Mark McDougall. Marc helps B2B SaaS companies book more demos & trials by optimizing their site for conversions. We discuss: - How to use customer churn to learn more about your customers and ultimately learn how to sell to them better - Two vital things every SaaS company needs to do right now - How to communicate with your SaaS customers and offer solutions to their problems - How the pandemic has affected SaaS companies - What you can learn from immediate canc...
The Impact of COVID on SaaS Companies, with Alex Theuma
September 11, 2020 13:58 - 34 minutes - 28.2 MBOn this episode of the podcast I interview Alex Theuma, the founder of SaaS stock, the first and leading conference dedicated to SaaS companies in Europe. We discuss: - The impact of COVID-19 on SaaS companies, remote work revolution - The massive rise of Online Events Tech Platforms - Success stories of SaaS companies pivoted as a result of the pandemic Resources – Connect with Natalie on Facebook – Join SaaS Boss Facebook Community
SaaS Churn and Ways to Reduce Churn, with Anita Toth
September 03, 2020 06:00 - 22 minutes - 17.5 MBOn this episode of the podcast I interview Anita Toth. We discuss everything you need to do to reduce your churn rate. Anita works with growing B2B SaaS companies that want to stop losing their hard-won customers to churn. We discuss: - The acceptable level of churn for a SaaS product - How to properly segment your customer base - How I recovered over a $1000 from users who involuntary churned - Easy fixes you can make to reduce churn Resources – Connect with Natalie on Facebook...
Self-Care for SaaS Founders and Preventing Burnout, with Gv Freeman
August 26, 2020 09:35 - 38 minutes - 29.9 MBOn this episode of the podcast I interview Gv Freeman about the importance of self-care for founders. Gv is a tech startup coach, fractional CMO, founder, internationally recognized speaker and author. He frequently consults with software and professional service companies to better align their marketing, sales, and product development processes We discuss: - Dangers of hustle culture - The biggest issue with "broken" founders - The importance of mindfulness - How founders can over...
Accounting and Finance Mistakes SaaS Founders Make, with Katie Bronnenkant
August 23, 2020 06:31 - 22 minutes - 17.6 MBOn this episode of the podcast I interview Katie Bronnenkant. We discuss the major accounting and financing issues SaaS founders need to know about. Katie helps early stage (Seed/Series A) SaaS companies leverage their own financial data to grow their business and raise from VCs. We discuss: - How to get started with accounting and financing for your SaaS company - Quick and easy ways to calculate your MRR, CAC and Gross margin - How to avoid losing money due to unpaid invoices - ...
Hiring Your First SaaS Sales Rep, with Kristie Jones
August 13, 2020 06:00 - 49 minutes - 38.1 MBOn this episode of the podcast I interview Kristie Jones about hiring your first sales rep. Kristie has more than 15 years of sales management experience in the SaaS industry. She is the principal at Sales Acceleration Group where she helps founders build, grow and scale their sales team by improving process strategy and people to accelerate revenue. We discuss: - How to make your first hire - Hiring remotely for early stage startups - How to onboard a successful candidate - Why yo...
Growing a SaaS Using Podcasts, with Tom Hunt
August 06, 2020 08:00 - 33 minutes - 26.9 MBOn this episode of the podcast I speak with Tom Hunt about growing a SaaS business via podcasting. Tom builds and grows software businesses. He is the co-founder of a podcast host called bCast and he is the creator of the Confessions of a B2B marketer podcast. He also writes amazing SaaS growth case studies at saasmarketer.io We discuss: - How SaaS businesses can benefit from podcasting - How to produce and promote your podcast efficiently - How SaaS founders can improve their inte...
Affiliate Marketing as a Growth Channel for SaaS Companies, with Mark Thompson
July 30, 2020 08:00 - 34 minutes - 26.7 MBOn this episode of the SaaS Boss podcast I interview Mark Thompson about affiliate marketing. Mark Thompson is the co-founder of PayKickstart.com – a SaaS that is reinventing the modern-day shopping cart and affiliate management, helping thousands of businesses and Entrepreneurs sell more, maximize customer lifetime value and automate subscription commerce. We discuss: - How to structure affiliate commissions for your affiliates - The industries that are crushing it with affiliate ma...
6 Data-Validated Tactics To Increase Qualified Lead Volume to Your SaaS, with Garrett Mehrguth
July 21, 2020 20:41 - 29 minutes - 22.7 MBOn this episode of the podcast I spoke with Garrett Mehrguth about the six data validated tactics to increase qualified lead volume to your SaaS. Garrett is the CEO and co-founder of Directive, a performance marketing agency for SaaS companies. He is also thought leader and a speaker. He shares six battle tested tactics across 60 plus accounts over the last 12 months that have been statistically proven to increase his SaaS clients qualified lead volume. We discuss: - Why your website...
SaaS Funding Options, with Shawn Flynn
July 15, 2020 13:40 - 42 minutes - 34.8 MBOn this episode of the podcast I interview Shawn Flynn about SaaS funding. Shawn regularly works with incubators, accelerators, angel groups, VC, local governments, and institutions to promote economic growth. He has helped several companies land and set-up operations in Silicon Valley as well as Silicon Valley companies set up offices, partnerships, and funding relationships overseas. He is also the founder of Silicon Valley Successes a television show that features entrepreneurs and ...
SEO Basics and Actionable Tips on How to Grow Traffic for SaaS Companies, with Geoff Atkinson
July 03, 2020 03:40 - 22 minutes - 17.5 MBOn this episode of SaaS Boss show I interview Geoff Atkinson, the Founder-CEO of Huckabuy, a software company disrupting the SEO industry. Things we discuss: -Website is your most important piece of technology, so treat it as such. -Architecture of the website & navigation. -Importance of structured data. -Page speed and why you should care. -Rich results, how are search results pages changing and how should you strategize accordingly? - Connect with Natalie on Facebook - Join S...
029 - How to Interview - and Hire - Amazing Software Engineers, with Nicole Tibaldi
June 25, 2020 21:29 - 28 minutes - 22.3 MBOn this episode of SaaS Boss show I interview Nicole Tibaldi, Engineering Manager at Gatsby. She cares deeply about improving tech hiring, agile processes, and bridging the gaps between product, design, and engineering. She is also an accomplished conference speaker who has given multiple presentation about hiring processes in the tech industry. Things we discuss: What makes a good candidate. How to conduct early screens (non-technical). How to conduct coding interviews. What pers...
028 - Automation Ideas for SaaS Companies to Improve Productivity and Streamline Business Processes, with James Rose
June 18, 2020 21:21 - 35 minutes - 29.5 MBOn this episode of SaaS Boss show I interview James Rose, a Zapier & Automation Trainer. He is also the co-founder of ContentSnare a SaaS tool for digital agencies to get content from their clients. In this episode of the show we discuss new awesome ways to get more done in less time and how to automate your business processes effectively, as well as: - some of Jimmy's favourite automations (did you know you could speed up video playback on Facebook? I didn't!) - how to keep automati...
027 - Growing from Founder to CEO and Back to Founder, with Benjamin Dell
June 11, 2020 20:41 - 40 minutes - 30.9 MBOn this episode of SaaS Boss show I interview Benjamin Dell, a founder of a number of SaaS startups like Missinglettr, HeySummit, HelpShelf & OnboardFlow (two of which were acquired). We talk about how to build a profitable SaaS business and discovering the type of founder you are. Today we talk less about the business and more about you, the creator of that business, and how you as the founder think of and approach your role. Things we discuss: Work out where you add the most value ...
026 - How SaaS Companies Can Capture, Share, and Cash in on Customer Success Stories, with Joel Klettke
June 05, 2020 22:36 - 53 minutes - 41.8 MBWant to get free tickets to SaaStock Remote Conference happening June 10-11 ($129 value)? I'm writing a book about how other successful founders got their first few paying, please consider helping other founders by taking part in the creation of this book and fill out this 5-minute survey here: https://s.surveyanyplace.com/grow_your_saas On this episode of SaaS Boss show I interview Joel Klettke of Case Study Buddy about how SaaS can capture, share, and cash in on customer success stor...
026 - How SaaS can capture, share, and cash in on customer success stories, with Joel Klettke
June 05, 2020 22:36 - 53 minutes - 41.8 MBWant to get free tickets to SaaStock Remote Conference happening June 10-11 ($129 value)? I'm writing a book about how other successful founders got their first few paying, please consider helping other founders by taking part in the creation of this book and fill out this 5-minute survey here: https://s.surveyanyplace.com/grow_your_saas On this episode of SaaS Boss show I interview Joel Klettke of Case Study Buddy about how SaaS can capture, share, and cash in on customer success stor...
025 - When to Stop Coding Yourself and How to Manage Remote Developers, with Victor Purolnik
May 28, 2020 17:17 - 50 minutes - 40.5 MBIn this episode of SaaS Boss show I interview Victor Purolnik, a developer and entrepreneur who’s been in remote product development for almost a decade. Victor Purolnik is a developer and entrepreneur who’s been in remote product development for almost a decade. Since 2015, he’s using his vast knowledge about working with Eastern European developers to help founders launch and scale successful software products. In this episode we discuss: 1. Signs that show when to stop coding your...
024 - How to Stop Churn and Get Forever Customers, with Austin Ford
May 19, 2020 13:40 - 24 minutes - 17.7 MBIn this episode of SaaS Boss show I interview Austin Ford about How to Stop Churn and Get Forever Customers using challenge funnels. In this episode we discuss: -How to get customers to pay for your "Free" Trial -How to create a powerful "Aha" experience for new customers to understand the full benefit of your software -How to outspend your competitors to acquire new customers without using your own funds Book mentioned: Retention Point by Robert Skrob
023 - How Your Onboarding Affects Retention and How You Can Improve It, with Emilia Korczynska
May 14, 2020 02:17 - 20 minutes - 15.7 MBIn this episode of SaaS Boss show I interview Emilia Korczynska about how your onboarding affects retention and how you can improve your retention. In this episode we discuss: The median annual churn rate for SaaS businesses under $10 million in revenue is 20%. Good churn rate is 5-7% annually. This means 0.5% churn on a monthly basis. In other words, this means losing approximately 1 in 200 customers, or losing $1 out of $200. Majority of founders aren't there yet. Personalize - on...
022 - How to use cold email outreach to predictably fill your pipeline with sales meetings, with Morgan Williams
May 05, 2020 19:05 - 40 minutes - 37.3 MBIn this episode of SaaS Boss show I interview Morgan Williams where he shares with us his process to doing cold email outreach effectively that gets people to respond and increase SaaS sales. The things we discuss: -A 3-step process for building a winning cold outreach campaign -Two things you can do to immediately improve your response rate -How to use AIDA to turn cold emails into sales meetings - copywriting formula - copywriting framework, sales letter framework -Tools for email fi...
021 - 10 Secrets to Designing the Ultimate SaaS Website Homepage, with David Katic
April 28, 2020 06:00 - 55 minutes - 75.5 MBIn this episode of SaaS Boss show I interview David Katic about secrets to designing best converting SaaS website. The 10 secreats we discuss are: -Articulate your perfect customer -Gathering customer data -Segment and filter -Authority and expertise -Social proof -Scarcity (not the cheesy one) -Story -Processes -Great offer -Follow key design principles Get free downloadable guide that summarises the 10 secrets we discussed: https://www.digitalgrowthgenius.com/free-guides/ Dav...
020 - Churn Due to COVID-19 and Quick Idea How To Help With Subscription Cancellations
April 20, 2020 06:00 - 4 minutes - 5.94 MBIn this episode of SaaS Boss show I share a quick idea how you can keep customers who are affected by Coronavirus and want to cancel their subscription and instead keep them as your customers.
019 - Scaling a SaaS Company to 1M ARR, with Lloyd Yip
April 15, 2020 06:01 - 24 minutes - 33.1 MBIn this episode of SaaS Boss show I interview Lloyd Yip. Lloyd is a sales and marketing advisor to SaaS companies. In Episode #16 Lloyd and I discussed getting your first sales with cold outreach. In this episode we talk about scaling past $5k MRR with cold outreach and other organic (read NOT SEO) strategies. In this episode we discuss: Scaling past 100 sales Free channels you can use (partnerships, communities) Building cost effective client acquisition engine Channel selectio...
018 - Demo vs Free Trial: Which is better for your SaaS Company, with Tory Smith
April 13, 2020 06:00 - 24 minutes - 33.5 MBIn this episode of SaaS Boss show I interview Tory Smith and we talk about pros and cons of demo vs trial Things we discuss: When choosing between trial or demo, lots of things to consider: price, complexity, stage. What should we consider when deciding whether offer a trial or a demo? 70% of SaaS companies offer free trial. Why is trial so popular? What goes through prospects mind when they only see demo? If given an option, prospects will go with self service When is offering a...
017 - Seth Godin Answers My Question About Management vs Leadership
April 10, 2020 06:00 - 7 minutes - 10.7 MBSeth Godin is an entrepreneur, best-selling author and speaker. He has written 19 best-selling books including classics such as The Dip, Linchpin and Tribes. He has also inspired numerous people around the world via his talks on marketing and effective leadership. A few weeks ago, I attended a workshop by Seth Godin in which he talked about management and leadership. I got a chance to ask him a question about that during the workshop. I share my thoughts on why learning management ski...
016 - Attaining Product/Market Fit & Getting First Sales Using LinkedIn Outreach, with Lloyd Yip
April 08, 2020 06:00 - 32 minutes - 44.5 MBIn this episode of SaaS Boss show I interview Lloyd Yip. Lloyd is a sales and marketing advisor to SaaS companies. In this episode we discuss actionable steps to getting your first sales. Many founders are reluctunt doing cold outreach, and so you wait until you build your product to start getting feedback from potential customers. In this episode we discuss: Attaining product market fit for SaaS companies and getting early traction Ways to get first few salates using LinkedIn outrea...
015 - Building a Sellable SaaS Business and SaaS Valuations, with Thomas Smale of FE International
April 06, 2020 13:38 - 52 minutes - 72 MBIn this episode of SaaS Boss show I interview Thomas Smale of FE International. There is plenty of advice on what it takes to have a successful exit when you want to leave your business. However, before going down that road, much thought and planning should go into getting an accurate valuation so that you can have a profitable exit as well. At FE International, Thomas Smale has consulted or worked on over 800 transactions. He's pulled together some of the best practices from most exp...
014 - SaaS Metrics, with Ben Murray, the SaaS CFO
April 03, 2020 06:00 - 20 minutes - 18.9 MBIn this episode of SaaS Boss I interview The SaaS CFO Ben Murray about SaaS metrics, what metrics you should track, how you should track them, what pitfalls to watch out for and much more. Ben Murray is known as the SaaS CFO and he helps software companies achieve financial improvement and transparency by partnering with stakeholders to link operations and finance. Things we discussed: What basic SaaS metrics you should be tracking How your accounting process can help or break your metr...