014 - SaaS Metrics, with Ben Murray, the SaaS CFO

SaaS Boss

English - April 03, 2020 06:00 - 20 minutes - 18.9 MB - ★★★★★ - 29 ratings
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Previous Episode: 013 - How to Prospect on LinkedIn to Boost your Sales Pipeline, with Rod Sloane

Next Episode: 015 - Building a Sellable SaaS Business and SaaS Valuations, with Thomas Smale of FE International

In this episode of SaaS Boss I interview The SaaS CFO Ben Murray about SaaS metrics, what metrics you should track, how you should track them, what pitfalls to watch out for and much more.

Ben Murray is known as the SaaS CFO and he helps software companies achieve financial improvement and transparency by partnering with stakeholders to link operations and finance.

Things we discussed:

What basic SaaS metrics you should be tracking

How your accounting process can help or break your metrics

How to account for annual subscriptions and calculate accurate MRR

How to start with forecasting SaaS metrics