026 - How SaaS Companies Can Capture, Share, and Cash in on Customer Success Stories, with Joel Klettke

SaaS Boss

English - June 05, 2020 22:36 - 53 minutes - 41.8 MB - ★★★★★ - 29 ratings
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Previous Episode: 025 - When to Stop Coding Yourself and How to Manage Remote Developers, with Victor Purolnik

Next Episode: 027 - Growing from Founder to CEO and Back to Founder, with Benjamin Dell

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On this episode of SaaS Boss show I interview Joel Klettke of Case Study Buddy about how SaaS can capture, share, and cash in on customer success stories.

Joel is the founder of Case Study Buddy, a team of case studies specialists who help companies capture, share and cash in on customer success stories

He is a sought after conversion copywriter for SaaS and B2B companies where he has helped clients like Hubspot and WP engine turn more visitors into customers.

On this episode we discuss:

Laying the foundation to creating case studiesCreating the study/success story and conducting an interviewPromoting the customer success story