SaaS Churn, with Val Geisler

SaaS Boss

English - November 12, 2020 19:03 - 38 minutes - 29.8 MB - ★★★★★ - 29 ratings
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Previous Episode: Technical leadership (from a past CTO, CEO, Director of Engineering, and Coder), with Cynthia Del'Aria

Next Episode: SaaS Customer Support, with Sarah Hatter

In this episode I interview Val Geisler and we talk about the impact of customer churn on your SaaS business.

Val Geisler is the founder and CEO (that's Chief Email Officer for the rest of you nerds out there) of Fix My Churn. With an obsession for customer communication, Val spent over a decade inside companies from non-profits to 7-figure businesses to tech startups. She brings her background in content creation, CX, and digital strategy to her clients every day.

We discuss:

- How to start analyzing SaaS customer churn metrics

- The generally acceptable annual churn rate for SaaS companies

- How the dinner party strategy can help you onboard customers

- How to use successfully use videos in your welcome email

Resources:

– Connect with Natalie on Facebook

– Join SaaS Boss Facebook Community