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022 - How to use cold email outreach to predictably fill your pipeline with sales meetings, with Morgan Williams
SaaS Boss
English - May 05, 2020 19:05 - 40 minutes - 37.3 MB - ★★★★★ - 29 ratingsEntrepreneurship Business Technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode of SaaS Boss show I interview Morgan Williams where he shares with us his process to doing cold email outreach effectively that gets people to respond and increase SaaS sales.
The things we discuss:
-A 3-step process for building a winning cold outreach campaign
-Two things you can do to immediately improve your response rate
-How to use AIDA to turn cold emails into sales meetings - copywriting formula - copywriting framework, sales letter framework
-Tools for email finding software and email sending software and followup
-Biggest problems founders make is not send enough emails and not following up more often
-What to do when someone responds?
Setting up email authentification
Warming up the domain - start with 10-20/day and ramp up to 160/day.
Crafting emails
Books mentioned in this episode:
Ca$hvertising by Drew Eric Whitman
My Life in Advertising and Scientific Advertising by Claude Hopkins
Breakthrough Advertising by Eugene M. Schwartz