Predictable B2B Success
460 episodes - English - Latest episode: 2 days ago - ★★★★★ - 18 ratingsThe Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com
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Episodes
How to create a predictable revenue stream that rapidly drives growth
November 05, 2021 20:40 - 47 minutes - 43.9 MBJim Barnish is the Founder and Managing Partner of Orchid Black (OB), a boutique firm designed for tech-forward, growth-stage companies seeking to grow smart and grow fast. Spanning 400+ years of combined experience and more than $35B in combined value creation, OB’s team of highly skilled operators has repeatedly driven success across all stages of business from growth to exit. Jim has 15 years of leadership experience in global and integrated operations, M&A, and strategic go-to-m...
How to craft a trust-based data-driven marketing strategy that drives growth
November 02, 2021 17:04 - 50 minutes - 46 MBJarod Spiewak's interest in writing led him to discover Search Engine Optimization (SEO). All of his clients were looking for SEO-prioritized content and eventually, he was tasked with writing an article on how to do SEO. That led to a revelation that he could take on clients of his own and that is when he decided to build Blue Dog Media. and now Comet Fuel. In this episode, Jarod shares his insights on how to craft a trust-based data-driven marketing strategy that drives growth. I...
How to use Pinterest for B2B marketing: 10+ smart ways
October 29, 2021 17:00 - 44 minutes - 40.6 MBAlisa Meredith is a Pinterest Product Specialist at Tailwind, a social media scheduling tool for Pinterest and Instagram that helps your content get real results in less time. She’s also the founder of Alisa Meredith Marketing in which she delivers traffic and leads to businesses with content, social, and especially visual marketing. She believes sharing ideas for how Pinterest can grow a business is thrilling and loves helping businesses that don’t have much time to spend on their ma...
10+ ways to use personal branding for business owners and executives to drive growth
October 27, 2021 02:05 - 58 minutes - 53.9 MBIan Moyse is the Chief Revenue Officer, OneUp Sales, is also an industry cloud social influencer and is widely published on matters of Cloud and Sales Leadership. Ian moved from a sales role to a management role at age 23, developing over the years into a Sales Leader, in the Cloud Industry. He is experienced in cloud & software sales/marketing - Successfully scaling sales, creating and managing high-performing sales teams & opening new markets. He has experience of a wide range of sa...
Hybrid events: 10 things to consider to drive business growth
October 22, 2021 17:00 - 47 minutes - 43.7 MBHo Yin Cheung is a serial entrepreneur with an 8 figure Amazon business, a mobile agency, and also a $1M ARR B2B SaaS company. He has over 7 years of experience building remote teams and has worked with Fortune 100 companies like Nike, Best Buy, TJ Max, SunGard, Cardinal Health, and Kaiser Permanente. His new venture is Remo which has rapidly grown to over 100 employees in 25 countries. It is a next-gen video-first virtual space for event organizers and distributed teams. In this ...
How to create powerful b2b customer loyalty programs that drive growth
October 19, 2021 17:00 - 43 minutes - 40.2 MBPaula Thomas is an independent loyalty marketing consultant, writer and podcast host. Paula has been studying and writing about how to drive loyalty in the convenience retail industry and has now published a book entitled “Driving Loyalty in Convenience Retail” She is a former judge for the UK Loyalty Magazine Awards. Paula found her passion for loyalty schemes while she was working as a Marketing Manager for a major airline 20 years ago. Since then she’s worked on world-leading lo...
How to create a digital customer experience strategy to drive growth
October 15, 2021 21:50 - 51 minutes - 46.9 MBDan Gingiss has led marketing teams in nearly every marketing channel — from direct mail to email to social media for over 20 years. He also served in multiple customer service and customer experience leadership roles. Dan combines his professional experience at brands like Discover, McDonald’s, and Humana with tons of real-life examples from B2C and B2B companies of all sizes to recommend actionable, profitable CX solutions. Dan speaks from his experiences of life “in the trenches” ...
How to build customer trust and loyalty to drive business growth
October 12, 2021 17:00 - 36 minutes - 33.2 MBShep Hyken, CSP, CPAE is the CAO (Chief Amazement Officer) of Shepard Presentations. As a customer service and experience expert and keynote speaker, Shep works with companies that want to build loyal relationships with their customers and employees. His focus is on delivering amazing customer service, customer engagement, managing the customer experience, and creating customer loyalty. He is also a hall of fame speaker (National Speakers Association) and a New York Times and Wall Str...
How to create brand development strategies for growth driven B2B marketing Part 2
October 08, 2021 19:47 - 36 minutes - 33.7 MBJulius Geis is the founder of ‘Āina, a strategy office that won the 2020 iF Design Award. He is an identity expert who has created brand strategies for over 40 companies. He is the creator of Identity Built Branding™, a new branding process that builds brands from the inside out, guides companies to happiness, and connects people with people. In this episode, Julius shares even more insights into how successful companies go about creating brand development strategies for growth-drive...
How to create brand development strategies for growth driven B2B marketing Part 1
October 05, 2021 17:00 - 56 minutes - 51.9 MBJulius Geis is the founder of ‘Āina, a strategy office that won the 2020 iF Design Award. He is an identity expert who has created brand strategies for over 40 companies. He is the creator of Identity Built Branding™, a new branding process that builds brands from the inside out, guides companies to happiness, and connects people with people. In this episode, Julius shares his insights into how successful companies go about creating brand development strategies for growth-driven B2B ...
How to create brand development strategies for growth driven B2B marketing
October 05, 2021 17:00 - 56 minutes - 51.9 MBJulius Geis is the founder of ‘Āina, a strategy office that won the 2020 iF Design Award. He is an identity expert who has created brand strategies for over 40 companies. He is the creator of Identity Built Branding™, a new branding process that builds brands from the inside out, guides companies to happiness, and connects people with people. In this episode, Julius shares his insights into how successful companies go about creating brand development strategies for growth-driven B2B ...
How to build an amazing webinar funnel from scratch that drives revenue growth
October 01, 2021 17:00 - 46 minutes - 42.6 MBElias Zepeda is the founder and CEO of Need Clients Now, a national marketing agency in the United States specializing in customer acquisition. Elias and his team have been helping businesses scale their revenue by building high-converting sales funnels for their business. In this episode, Elias shares why he recommends most B2B companies to use webinar funnels and how to build an amazing webinar funnel from scratch that drives revenue growth. Insights he shares include: What is a web...
How to create customer value via systems of intelligence that drives growth
September 28, 2021 17:00 - 52 minutes - 48.5 MBMike Adams is a 3x founder and CEO of Grain.co. Grain, a communication platform for teams to turn every daily video call into shared team knowledge. He has over 10 years of experience building skills to job education software programs like Degreed, Hack Reactor, and MissionU. He is a pioneer of fully immersive cohort-based education. Through Grain, Adam is on a mission to help teams to share more understanding with each other and the people they work together to serve. In this epis...
How to use the hybrid work model to transform your business growth
September 24, 2021 21:25 - 46 minutes - 42.2 MBKelly Gratz is the CEO of g2o and brings together under her leadership all the elements that make g2o Ohio's largest digital experience agency. g2o blends expertise in data, experience research and design, and technology to help organizations turn their digital and customer experience goals into tangible outcomes. Kelly has had extensive experience as CEO and president of multiple technologies, digital, and healthcare companies. In this episode, Kelly shares her experiences with le...
How to scale a service business that moves from local to global reach
September 21, 2021 17:00 - 43 minutes - 39.6 MBMarko Hozjan is the CEO and Co-founder of translation startup TAIA. A serial entrepreneur with eight company launches under his belt, Marko has a background that spans everything from economics and leadership, to language teaching and…sailing. In his view, translation offers the opportunity to build a company on tech and scale a business. In this episode, he shares how to scale a service business that moves from local to global reach. Insights he shares include: How TAIA was born Ho...
9 top customer service best practices that make business collections an easy process
September 17, 2021 17:00 - 46 minutes - 42.8 MBDee Bowden is the founder of BCS solutions which helps companies with outstanding invoices recover money that was owed to them in the past. She has recovered over $13.5 Million over the past 10 years? In this episode, Dee shares her insights into customer service best practices that make business collections an easy process. Insights she shares include: How Dee defines business collections? Why businesses tend to get nervous about asking for money What has customer experience got to...
How to conduct customer research that drives growth via new insights
September 14, 2021 17:00 - 58 minutes - 53.4 MBAndrew Deutsch is the founder of Fangled Group, a strategy-first multilingual global marketing, and sales consultant, and has successfully driven business growth in more than 120 countries, driving revenue in the 10's of billions of dollars. He has spearheaded innovative campaigns proven to drive demand and cultivate sales success in highly competitive companies and brands from conception to market success. His expertise includes inspiring key stakeholders to collaborate and build valu...
How to craft powerful audience engagement strategies that drives growth
September 10, 2021 17:00 - 55 minutes - 50.7 MBVivek Nanda is VP Marketing at Heretto. Vivek has over a decade of experience in growth marketing and demand generation. He has helped multiple startups grow in various stages globally. He is an experienced growth marketer and demand generation leader having scaled tech startups from zero to millions of dollars of revenue, building repeatable and scalable growth engines with solid teams. In this episode, Vivek shares how we can craft powerful audience engagement strategies that drives ...
How to market online courses easily to drive business growth
September 07, 2021 17:00 - 46 minutes - 43 MBTom Libelt is the guy you call when your online course is not selling. He is a host of The Smart Brand Marketing Show. In the past Tom has published around 5000 Kindle books, built a successful SEO business, owned a coffee shop, a retail store, a record label, created a documentary, and released two albums with five hits on top ten Polish radio. He likes to say that “If you can’t sell, then you’re not in business. Marketing and Sales are the backbone of a company.” In this episode, T...
How to use case studies for sales and actually boost business growth
September 03, 2021 17:00 - 54 minutes - 50 MBAnfernee Chansamooth is the founder of Simple Creative Marketing a content creation agency. Anfernee has done everything from being a team leader at a large corporate call center, to project management, sales consultant, and marketing advisor in various large and small organizations, to blogging, teaching salsa, volunteering with a kids charity, to speaking and other advisory roles with startups. Anfernee has through his experiences developed a deep understanding of psychology and huma...
How to use cases studies for sales and actually boost business growth
September 03, 2021 17:00 - 54 minutes - 50 MBAnfernee Chanasamooth is the founder of Simple Creative Marketing a content creation agency. Anfernee has done everything from being a team leader at a large corporate call center, to project management, sales consultant, and marketing advisor in various large and small organizations, to blogging, teaching salsa, volunteering with a kids charity, to speaking and other advisory roles with startups. Anfernee has through his experiences developed a deep understanding of psychology and hu...
5+ ways to building trust with clients that drive predictable growth
August 31, 2021 17:01 - 56 minutes - 52.1 MBFred is the author of 'Selling Through Partnering Skills' and the principal consultant at Brindis, the consultancy he founded in 2004. A major project for Brindis being the planning and implementation of the 'Coronacademy'. Working with Grupo Modelo, the Mexican brewer of Corona Extra, he oversaw training and other development initiatives for its EMEA distributors. Fred has worked in more than 35 countries delivering projects that range from developing sales skills for Middle Eastern h...
10 powerful servant leadership characteristics that really drives sustainable growth
August 27, 2021 17:03 - 51 minutes - 47.1 MBScott Schilling is an executive coach, trainer, speaker, and author, who has over 35 plus years of sales and marketing experience He is on a mission to help entrepreneurs, business owners, and executives to transform their business by achieving more sales profitability, with less effort and expense. In this episode, Scott shares powerful servant leadership characteristics that really drive sustainable business growth. Insights he shares include: What is servant leadership in today's...
How Nathan Bliss leverages inbound sales at Kinsta the way people buy
August 24, 2021 17:02 - 52 minutes - 48.2 MBNathan Bliss is the VP of Sales and Marketing at Kinsta, a managed WordPress hosting provider that helps take care of all your needs regarding your website. Nathan is a data-driven sales and marketing leader with more than 12 years of experience founding companies and leading teams. He is an expert in SaaS tools for small and mid-market businesses, collaborating with remote teams, and has worked at companies like PayPal and Flywheel. In this episode, Nathan shares his experience and ...
How to create a powerful stakeholder engagement plan that drives growth
August 20, 2021 17:19 - 38 minutes - 35 MBKris Grant is CEO of the ASPL Group. She oversees its management consulting, training, and recruitment divisions to deliver major transformational projects, strategic leadership training, and personnel resourcing to improve business functions and increase productivity across Australia’s public and private sectors. A champion of emerging leaders and an ambassador for workplace equality, Kris has built a successful career and a stable of key clients through living her own mantra of alwa...
How to hire fractional executives to quickly scale business growth
August 17, 2021 17:00 - 41 minutes - 38.4 MBIn this episode, Kristen McAlister, co-owner of Cerius Executives and author of "How I Fired my Boss and Made More Money", shares with us her 10+ years of experience leveraging fractional executives/interim leadership to help companies grow. She discusses who interim or fractional executives are and how to hire fractional executives to quickly scale business growth. Insights she shares include: Are CEO's trying to do too many things Why interim and fractional roles are on the rise ...
How to improve mental health in the workplace and drive business growth
August 13, 2021 17:00 - 56 minutes - 51.9 MBRokham Fard is a serial entrepreneur who studied computer science at the University of Toronto. He worked with Canada’s largest academic research lab to help out with re-designing the education system. At 21, he became the employee of the year at a Fortune 500 company. After graduation, he decided to turn his attention to entrepreneurship. This path leads him to co-found TheRedPin.com which soon became, Canada’s largest online real estate brokerage. Now, Rokham has built another sta...
Evangelism marketing: What is it and how to use it to drive growth
August 10, 2021 17:10 - 53 minutes - 48.6 MBWayne Mullins is a passionate entrepreneur committed to creating remarkable experiences, and building a team at Ugly Mug Marketing that produces extraordinary results for their clients. He has been called “the guru’s guru,” as he is regularly called upon for advice from industry-leading CEO’s, New York Times Best Selling Authors, and Silicon Valley startups. He loves helping entrepreneurs challenge their assumptions, create value from places they’ve never looked, and reach goals they n...
What is an omnichannel customer experience and how to boost growth with it
August 06, 2021 17:00 - 48 minutes - 44 MBMark Colgan is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years of experience in B2B sales, marketing, and recruitment. Mark currently splits his time as Co-founder of Speak On Podcasts, mentoring B2B Startups via GrowthMentor and ScaleWise, The Product Onboarders, and coaching 100’s of SDR’s through his Outbound Prospecting course via The Sales Impact Academy. In this episode, Mark shares his i...
What are best practices in business that drive growth: 10 practices you must know
August 03, 2021 17:00 - 55 minutes - 50.7 MBKobi Simmat is the CEO of Best Practice Biz and a business thought-leader with over 25 years of experience helping individuals and organizations reach their full potential. Kobi remains on a mission to inspire improvement in organizations. In this episode, he shares his insights and thoughts on creating and implementing best practices in business that drive growth, including essential practices every business must know. Insights he shares include: What does best practice in busine...
How to create a thought leadership event that actually drives growth
July 30, 2021 17:00 - 57 minutes - 52.3 MBNicole Santer is the CEO of Extraordinary Events, and a new event online directory, Eventbuzz360. She believes that whilst COVID-19 has completely shut down the meetings and events industry, there has never been a better time to reinvent and invest in the events industry. In this episode, she shares her experiences on how to create a thought leadership event that actually drives growth. Insights she shares include: What is a thought leadership event Why are thought leadership events...
How to go about building a tribe and quickly driving growth
July 27, 2021 17:01 - 1 hour - 55.3 MBSam Gupta has been an ERP thought leader in the digital transformation space for nearly two decades, with the primary focus on financial systems in ERP. Sam has been a part of large transformation initiatives for Fortune 500 corporations but now spends his time consulting with SMEs as a principal consultant at Elevate IQ. In this episode, he shares how to go about building a tribe and quickly driving growth. Insights he shares include: Why build a community The pros and cons of buil...
How to create an engaging brand experience that actually drives growth
July 23, 2021 17:01 - 53 minutes - 49.3 MBHow to create an engaging brand experience that actually drives growth Maddy Martin is the Head of Growth and Education at Smith.ai – a virtual receptionist company focused on helping small businesses excel and outperform. Under her marketing lead, she has taken the company to 7-figures in sales. In this episode, she shares how to create an engaging brand experience that actually drives growth. Insights she shares include: What is a brand experience Why is brand experience important...
Sales operations: What it is and how to implement it to drive growth
July 20, 2021 17:00 - 57 minutes - 52.4 MBSales operations: What it is and how to implement it to drive growth David Ledgerwood is the Managing Partner at Add1Zero which provides lead-to-close sales execution for B2B tech companies ready to leap from 6 to 7 digits of revenue. David has sold software and services for more than a decade and helped several companies grow into the mid-7 figures. His experiences include heading up Sales and Services for Gun.io for three years, during which time he got to book, staff, and oversee ...
How to quickly improve operational efficiency to rapidly drive growth
July 16, 2021 20:45 - 54 minutes - 49.7 MBHow to quickly improve operational efficiency to rapidly drive growth Marcel Petitpas is the CEO and Co-founder of Parakeeto, an agency profitability platform that modern digital and creative agencies use to scope and measure more profitable projects in record time. They help agencies and consultancies automagically create accurate and data-driven estimates for their projects in seconds. They utilize the time-tracking data of their clients to get the results they need for their project...
How to monetize a podcast to drive growth easily and build relationships
July 13, 2021 21:35 - 40 minutes - 36.7 MBHow to Monetize a Podcast to Drive Growth Easily and Build Relationships John Lee is the founder of Custom Mobile App which makes beautifully branded apps for podcasters who want to turn their fans into friends and build a listener-supported content business. In this episode, John shares his insights and lesson learned around how to monetize your podcast. Insights he shares include: How to monetize your podcast Why consider investing in a custom mobile app when thinking about how to...
8+ ways to meet customer expectations and exceed them to drive predictable growth
July 09, 2021 17:02 - 40 minutes - 37.3 MB8+ ways to meet customer expectations and exceed them to drive predictable growth. Sreelesh Pillai is the General Manager for Freshworks Australia. Freshworks is a SaaS company that provides innovative customer engagement software for businesses of all sizes, making it easy for teams to acquire, close, and keep their customers for life. In this episode, Sreelesh shares 8+ ways to meet customer expectations and exceed them to drive predictable growth. Insights he shares include: Why m...
How to create stories that sell that actually drive business growth predictably
July 06, 2021 17:00 - 55 minutes - 50.4 MBHow to create stories that sell that actually drive business growth predictably Joseph Wilkins is the Founder of FunnySalesVideos.com and host of the podcast How to Make a Video Go Viral. With two decades of experience, hundreds of millions of broadcast and online views, and over $50 MILLION in tracked sales attributed to his content… Joseph clearly knows the secret to create stories that sell. In this episode Joseph shares how to create stories that sell that actually drive business...
How to create stories that sell and actually drive business growth predictably
July 06, 2021 17:00 - 55 minutes - 50.4 MBHow to create stories that sell and actually drive business growth predictably Joseph Wilkins is the Founder of FunnySalesVideos.com and host of the podcast How to Make a Video Go Viral. With two decades of experience, hundreds of millions of broadcast and online views, and over $50 MILLION in tracked sales attributed to his content… Joseph clearly knows the secret to create stories that sell. In this episode Joseph shares how to create stories that sell that actually drive business ...
How to set an agenda via people, process, and performance to drive growth
July 02, 2021 17:01 - 55 minutes - 50.5 MBHow to set an agenda via people, process, and performance to drive growth, Warren Coughlin is a recovering lawyer, a serial entrepreneur, a former college professor, and an actor and theatre director. His array of experiences have set him up to coach entrepreneurs to success and freedom since 2002. In this episode, Warren shares his insights and experiences on how to set an agenda via people, process, and performance to drive growth. Insights he shares include: Why long term plann...
How to use sales relationship building to sell faster and drive growth
June 29, 2021 21:16 - 45 minutes - 41.2 MBHow to use sales relationship building to sell faster and drive growth. Jan Cavelle is an entrepreneur from the UK who has a few decades of experience running micro and small businesses. She is very familiar with all the challenges that go with this environment, having started her own business from her kitchen table as a single mother with two young children. In overcoming many different obstacles, Jan went on to build her own multi-million turnover business. She is also a speaker and...
Resilience in leadership: How to create resilience and growth despite constant change part 2
June 25, 2021 17:00 - 58 minutes - 53.4 MBResilience in leadership: How to create resilience and growth despite constant change part 2 Gail Gibson and Kavita Satwalekar are leadership coaches who bring their combined corporate and executive coaching experiences to help organizations build high-performance individuals and teams. They are also the co-authors of the book - The Rise of SEE-19© Leadership: See beyond and become the leader you are born to be In this episode, they continue on from where we left off in the last epis...
Resilience in leadership: How to create resilience and growth despite constant change part 1
June 22, 2021 17:00 - 1 hour - 57.8 MBResilience in leadership: How to create resilience and growth despite constant change part 1. Gail Gibson and Kavita Satwalekar are leadership coaches who bring their combined corporate and executive coaching experiences to help organizations build high-performance individuals and teams. They are also the co-authors of the book - The Rise of SEE-19© Leadership: See beyond and become the leader you are born to be In this episode, they share how to build resilience in leadership while ...
How to build a powerful company culture deck that drives growth predictably
June 18, 2021 17:02 - 52 minutes - 48.3 MBHow to build a powerful company culture deck that drives growth predictably Jeff Wald is a serial entrepreneur, board member, best-selling author, keynote speaker, and investor. Jeff’s most recent company, Work Market, is an enterprise software platform that enables companies to manage freelancers was acquired by ADP in 2018. In this episode, Jeff shares his experiences and insights on how to build a powerful company culture deck that drives growth predictably. Insights he shares incl...
How to go about scaling your business: 7 critical elements to drive growth
June 15, 2021 17:01 - 49 minutes - 44.9 MBHow to go about scaling your business: 7 critical elements to drive growth. Henry Daas is a serial entrepreneur, business coach, screenwriter, self-described 'ordinary guy', and now a personal finance coach! He built his consulting business, Daasknowledge, to help provide professional coaching for entrepreneurs & business owners of companies with top-line sales under $10M. In this episode, he shares his experiences and insights on the 7 critical elements to scale your business. Insig...
7 excellent disruptive marketing tips every B2B brand needs to know
June 11, 2021 17:00 - 59 minutes - 54.8 MB7 excellent disruptive marketing tips every B2B brand needs to know Graham Brown is the founder of Pikkal & Co - Award Winning Podcast Agency – an AI-Powered, Data-Driven B2B Podcast Agency in Singapore. He hosts several podcasts and He is a published author on the subject of The Digital Transformation of Communication, works including "The Human Communication Playbook", “The Mobile Youth: Voices of the Connected Generation” – documenting the rise of mobile culture in the early 2000s i...
Sales process mapping: What is it and how to use it to drive growth
June 08, 2021 17:00 - 44 minutes - 41 MBSales process mapping: What is it and how to use it to drive growth Robert Elliott is the founder and owner of Resilient Sales Coaching with over 30 years of sales and management experience. In this episode, he shares his thoughts and perspectives on sales process mapping, why it is critical to a business, and how you can use it to drive business growth. Insights he shares include: The different types of sales processes in a business Why you need to engage in sales process mapping ...
How to become a thought leader that quickly boosts growth
June 04, 2021 17:00 - 55 minutes - 50.7 MBMarti Sanchez is the CEO of Influence Podium, a thought leadership content marketing agency that helps B2B CEOs spread their message online. He is also the host of the Podium Stories podcast. In this episode, Marti shares his take on how to become a thought leader that quickly boosts growth. Insights he shares include: What is thought leadership Are business leaders actively looking for thought leadership content The Unique Point of View Trap Is thought leadership receiving a bit o...
What is thought leadership definition and how to make it drive growth
June 04, 2021 17:00 - 55 minutes - 50.7 MBMarti Sanchez is the CEO of Influence Podium, a thought leadership content marketing agency that helps B2B CEOs spread their message online. He is also the host of the Podium Stories podcast. In this episode, Marti shares his take on thought leadership definition and how you can use thought leadership to drive predictable business growth. Insights he shares include: What is thought leadership definition Are business leaders actively looking for thought leadership content The Unique...
How to build out a content production process to successfully drive growth
June 01, 2021 17:01 - 55 minutes - 51 MBBrad Smith is the CEO of a SaaS company called Wordable and runs 2 successful agencies in the content production and digital PR industry. In this episode, he shares his experiences and insights around how to build out a content production process to successfully drive business growth. Insights he shares include: Why most marketers struggle with execution Why do most companies need both quality and quantity of content to succeed with their content strategy How to remove subjectivity...