How to create powerful b2b customer loyalty programs that drive growth

Predictable B2B Success

English - October 19, 2021 17:00 - 43 minutes - 40.2 MB - ★★★★★ - 18 ratings
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Paula Thomas is an independent loyalty marketing consultant, writer and podcast host.

Paula has been studying and writing about how to drive loyalty in the convenience retail industry and has now published a book entitled “Driving Loyalty in Convenience Retail”

She is a former judge for the UK Loyalty Magazine Awards.

Paula found her passion for loyalty schemes while she was working as a Marketing Manager for a major airline 20 years ago. Since then she’s worked on world-leading loyalty schemes for brands including Avios, O2 Ireland, AIB, and The Entertainer Group.

In this episode, she shares how we can create powerful b2b customer loyalty programs that drive growth predictably. Insights she shares include:

What is a B2B customer loyalty programThe difference between B2C and B2B loyalty programsThe role of the founders mindsetB2B loyalty programs: challenges and opportunitiesExamples of the good B2B loyalty programsGood practices for B2B loyalty programs The best B2B loyalty program rewards that workWhy NPS is a good indicator of customer loyalty dataand much much more....