How to use Pinterest for B2B marketing: 10+ smart ways

Alisa Meredith is a Pinterest Product Specialist at Tailwind, a social media scheduling tool for Pinterest and Instagram that helps your content get real results in less time.

She’s also the founder of Alisa Meredith Marketing in which she delivers traffic and leads to businesses with content, social, and especially visual marketing. She believes sharing ideas for how Pinterest can grow a business is thrilling and loves helping businesses that don’t have much time to spend on their marketing.

In this episode, Alisa shares how we can use Pinterest for B2B marketing to drive growth predictably. Insights she shares include:

Why Meredith considers Pinterest to be more of a search engine than a social network.Why should B2B businesses consider Pinterest marketingHow should businesses decide if Pinterest marketing is right for themHow Pinterest can help you meet your business objectives.What type of content Pinterest creators are adding to the platformWhether Pinterest followers really matterHow you should be thinking about story pins todayHow you should be divvying up your time creating content for PinterestHow to optimize for lead generationHow to grow your follower baseExamples of poor Pinterest B2B marketing and good Pinterest B2B marketing And whether repinning is still a thingand much much more ....