Predictable B2B Success
458 episodes - English - Latest episode: 5 days ago - ★★★★★ - 17 ratingsThe Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Unlocking Your Leadership Style to Drive Growth: Robert Jordan Reveals The Secret
March 28, 2023 17:00 - 44 minutes - 40.9 MBUnlock the power of different leadership styles to achieve success in any organization. You will learn how to unlock the power of different leadership styles to be successful in any organization. "Your job as a leader within a division, part or all of the organization is how do you quicken that cadence? How do you cause more rapid firing of cylinders? And the foundation of all of that is what is mission? What does this organization stand for? What is its purpose?" Robert Jordan is an...
Unpacking the Power of Thought Leadership to Drive Growth with Insights from Edelman: Culture, Creativity, and the Right Questions
March 24, 2023 17:00 - 42 minutes - 39.3 MBAre you ready to stand apart from the competition and become a true Thought Leader? "B2B decision makers indicate that thought leadership is a very important tool in their ability to determine the value of potential vendor or partner whom they want to work with. So it's got that bottom line impact." Ben Laws is the Executive Vice President, and Deputy US Lead for Business Marketing at Edelman, a global communications firm. He has extensive experience in shaping an organization's story...
The billion dollar pitch whisperer: John Livesays storytelling secret to winning B2B success
March 21, 2023 17:00 - 32 minutes - 29.7 MBDiscover the power of storytelling and become memorable and magnetic to win the sale with your unique emotional hook! "People buy emotionally and back it up with logic. You're not telling a story. People forget numbers. But when you tell a story, you become memorable and magnetic, and then they start to go, okay, now we see the solution to our problems." - John Livesay. John Livesay is an incredible keynote speaker and the author of "Better Selling Through Storytelling" and "The Sale ...
The Billion Dollar Pitch Whisperer: John Livesays Storytelling Secret to Winning B2B Success
March 21, 2023 17:00 - 32 minutes - 29.7 MBDiscover the power of storytelling and become memorable and magnetic to win the sale with your unique emotional hook! "People buy emotionally and back it up with logic. You're not telling a story. People forget numbers. But when you tell a story, you become memorable and magnetic, and then they start to go, okay, now we see the solution to our problems." - John Livesay. John Livesay is an incredible keynote speaker and the author of "Better Selling Through Storytelling" and "The Sale ...
How to use product-led growth to easily supercharge your business
March 17, 2023 21:34 - 35 minutes - 32.7 MBDiscover how product-led growth can help you supercharge your business and unlock new levels of success! You will learn how to use product-led growth to supercharge your business and achieve higher levels of success. "Successful people are not afraid to be uncomfortable at times, so never be afraid to be the dumb person in the room and ask for help early and often." Nick Lumsden is the co-founder and CTO of Tenacity Cloud, which helps businesses avoid technical debt and wasted cloud ...
How smart business leaders can encourage collaboration over selling to drive growth
March 14, 2023 17:00 - 37 minutes - 34.3 MB"Collabradabra: Unlock the Magic of Profitable Growth with Authentic, Optimistic Relationships." "The best way to profitable growth is through having collaborative relationships with clients externally and collaborative cultures internally - it starts with the deliberate intention to collaborate." Peter Anthony is an author, speaker, and master of professional communication. He is an expert in collaboration and has run workshops for thousands across twelve countries over the past 20 y...
How CEOs can use the art of storytelling in business to drive growth
March 10, 2023 17:00 - 49 minutes - 45.6 MBWhen Park Howell, a veteran marketer, noticed traditional advertising was no longer effective, he embarked on a journey to unpack Hollywood movies to uncover the power of storytelling and create an algorithm for brands to hack through the noise and connect with their audiences. This endeavor leads to a significant paradigm shift. "Our jobs as sales, marketing, B2B executives, whatever, is to make that fiction become a reality. Show them what a brighter tomorrow is going to look like. A...
How to unlock growth with strategic narratives to help set your product apart
March 07, 2023 17:00 - 36 minutes - 33.7 MBDiscover how building a strategic narrative can revolutionize your category creation process and grow your business! You will learn to use strategic narrative building to transform your category creation process and expand your business. "It's not the smartest or the quickest that survive, but those who are most responsive and able to change." - Andrew Davies. Andrew Davies is the Chief Marketing Officer at Paddle, a payments infrastructure for SaaS businesses. He has extensive exper...
How to shorten the sales cycle and drive growth easily
March 03, 2023 17:00 - 46 minutes - 42.9 MBDiscover the secret to shortening the sales cycle and easily growing your business! "It is okay to disqualify. However, it is better to get them out quicker than spend a waste a bunch of time trying to get them to close or worse yet, actually closing them and then having a headache that you can't get rid of." - Kevin Snow. Kevin Snow is the founder and CEO of Time On Target, an Army veteran, entrepreneur, sales expert, and technology gate. He has helped businesses close over $150,000,...
How to actually listen to understand and drive revenue growth
February 28, 2023 17:00 - 44 minutes - 40.9 MBWhen Oscar Trimboli's VP suggests he could "change the world" if he could "code the way he listens," he embarks on a journey to become a masterful listener, discovering the powerful interplay between the speaker's 125 words per minute, the listener's 400 words per minute and the speaker's 900 words per minute of thinking - and the compelling central conflict between hearing and taking action. You will learn five actionable listening steps to understand and drive revenue growth. "If y...
How to create an automated sales funnel to scale your business growth
February 24, 2023 17:00 - 34 minutes - 31.9 MBWith the courage to reach out to his mentor, Dan Portik shares how he embarked on a journey of reinvention, discovering the power of prospecting and closing sales to achieve his goal of writing a bestselling book and creating a movie about his mentor. In simple steps, you will learn how to create an automated sales funnel to maximize your business growth. "I can't stress enough that hard work and elbow grease never fails. The numbers never fail if you do it properly." Dan Portik is ...
How to tackle lead nurturing challenges backed by data to drive growth
February 21, 2023 17:00 - 37 minutes - 34.8 MBIn this podcast episode, Vin Turk, a computer engineering expert, uses his technical know-how to create a revolutionary platform for marketers to connect with the right business professionals and drive compelling outcomes, despite the complexity of the ever-evolving marketing technology landscape. You will learn how to create an effective lead-nurturing program that drives conversions to overcome lead-nurturing challenges. "Let's build a better mousetrap, let's take them to the finish...
How to use value creation strategies to lead, drive growth and scale
February 17, 2023 22:54 - 54 minutes - 50.1 MBIn this episode, Karl Yaacoub shares insights from his journey in discovering the art of creating value for businesses, only to uncover the compelling central conflict between serving shareholders and customers. "It is an iterative process, it takes a lot of trial and error because every market is different, every company, every industry is different. And so like with any product you're introducing to the market there has to be some kind of market testing, some kind of pivoting involve...
How operations management strategies fuel actionable insights and drive growth
February 14, 2023 17:00 - 58 minutes - 53.6 MBTommy Yionoulis, a visionary entrepreneur and SaaS founder, takes on the daunting challenge of salvaging the crumbling Quiznos franchise by transforming their paper-based audit process into an automated system, uncovering the key to preventing million-dollar mistakes. You will learn how to use operations management strategies to gain powerful insights and accelerate your business growth. "I'm a vision guy. I'm not a detailed guy. I am forced to be a detailed guy just so we can keep mo...
How to build a data driven customer success program that drives growth
February 10, 2023 17:00 - 46 minutes - 42.9 MBDiscover the secret to customer health with scientific rigor and an analytical approach to understanding customer churn, adoption, retention, and expansion. "When it comes to customer success, it's not just a Boston Tea Party - it's a long-term process that requires scientific rigor and analytical understanding to get to the nirvana of customer health and happiness much quicker." Manasij Ganguli is the founder and CEO of Zap Scale, a software that helps B2B SaaS companies retain custo...
How to assist customers and drive growth without extra resources
February 08, 2023 00:46 - 40 minutes - 37 MBWhen Irina Poddubnaia faced the challenge of managing ecommerce orders, she was forced to grapple with the difficult task of retaining customers, preventing miscommunications, and tackling the chaotic customer service process - all while trying to maintain her business's reputation. You will learn how to maximize customer satisfaction and drive growth without extra resources by discovering the secret today! "With that said, since then, the system evolved to various niches and submissi...
How to use the secrets of a remarketing strategy to drive success
February 03, 2023 17:00 - 42 minutes - 38.5 MBWhen Amanda Klitsch, is tasked with helping marketers quickly capture leads, she advocates for an empathetic approach, stressing the need to build strong relationships with the audience and emphasizing the value of testing and optimizing to maximize return. You will learn how to unlock the power of remarketing to boost your success and discover its secrets. "No one buys anything because they saw an ad, especially in the business space. So there is a real need to build that relationshi...
How to develop an entrepreneurial mindset that empowers people to drive growth
January 31, 2023 17:00 - 50 minutes - 46.1 MBWhen Ken Burke sold his company for a ten-digit exit, he thought he'd be enjoying the beach, but instead, he became a serial entrepreneur and re-empowered himself as a leader to build a new software company from nothing, facing the central conflict of his own culture vs the culture of his investors. Ken Burke is the founder and CEO of the Entrepreneur Now Network and author of "Intelligent Selling: The Art and Science of Selling Online" and "Prosper: Five Steps to Thriving in Business ...
How to document business processes to quickly drive growth and scale
January 27, 2023 17:00 - 1 hour - 55.6 MBIn this podcast episode, Alexis Kingsbury, an experienced management consultant, shares his passionate journey to empower business owners with his unique process to help them break free from an overwhelming workload, reclaim their time, and achieve success without sacrificing their work-life balance. You will learn the essential steps to quickly document business processes for maximum growth and scale. "Scaling beyond those 42 hours becomes nearly impossible because you're already at f...
How to easily operationalize your brand with a culture that drives growth
January 24, 2023 17:00 - 45 minutes - 41.2 MBWith his goal of creating a better way to do business, Bobby Gillespie sets out to operationalize his brand to empower his team and customers but discovers the courage and clarity needed to make it all work is not so simple. You will learn how to maximize growth for your brand by creating a motivating culture through easy implementation. "The secret to happiness is growth. Personal and professional growth. Learning new things, discovering new stuff, seeing new places and just not sitt...
Accelerate business growth: How to grow fast with data backed proven methods
January 20, 2023 17:00 - 47 minutes - 43.5 MBWhen Donatas Jonikas, a marketing consultant, decides to jump into the startup space to explore innovative ideas, his bold undertaking leads to an ambitious research of over 1000 startups in order to validate his book idea and uncover a compelling central conflict. You will learn how to use data-backed, proven methods to accelerate business growth. "I love innovative ideas. I love to help people build something that was never built before, to bring into reality just ideas. Which was li...
How to use powerful sales gamification techniques to drive growth
January 17, 2023 22:10 - 46 minutes - 42.4 MBReach your peak performance with gamification and unleash the power of coaching, questioning, and rewarding. Here's what I cover with sales gamification expert Christopher Cumby in this episode: How can gamification be used to help improve company culture and employee engagement? What are the keys to high performance and how can individuals become more efficient and productive? How can businesses use AI technology to help their teams work smarter and more effectively? Christopher C...
How to create a customer service culture that drives growth and profits
January 13, 2023 17:00 - 39 minutes - 35.7 MBJonathan Shroyer, Chief Customer Experience Innovation Officer of Arise Virtual Solutions, is on a mission to turn customer service into a profit center but faces the challenge of overcoming organizational data silos, outdated CX tools, and prioritizing customer pain points to create a frictionless customer experience. You will learn how to create a customer service culture that will lead to growth and profitability. "If you invest money into customer service, customer experience, you'...
How a powerful innovative culture and old school strategies drive growth
January 10, 2023 17:00 - 46 minutes - 42.9 MBUncover how combining innovative culture with traditional marketing strategies can skyrocket your growth! You will learn how to use an innovative work culture, what it takes to really listen to customers, and use old-school marketing strategies to skyrocket your growth! "With anything I do, I like doing things differently, and quite frankly, I love doing things better. So that's one of the objectives we try to seek whenever we pick a type of business to get into." - Ross Youngs Ross Y...
Experiences for business: How to delight businesses and drive growth
January 06, 2023 17:00 - 38 minutes - 35.6 MBColin Shaw is the founder of Beyond Philosophy LLC, a customer experience company that has been recognized by the Financial Times as 'one of the leading management consultancies for the last four years in a row. Colin Shaw is an original pioneer of 'Customer Experience.' LinkedIn has recognized him as one of the 'World's Top 150 Business Influencers'. He has written seven best-selling books on Customer Experience. Colin is also the co-host of the highly successful Intuitive Customer ...
How powerful strategic partnership strategies can drive industry growth
January 03, 2023 17:00 - 44 minutes - 41.2 MBDan Varroney is the President and CEO of Potomac Core, a strategic consulting firm that specializes in association transformation and industry-focused strategic partnerships, and the author of Reimagining Industry Growth: Strategic Partnership Strategies in an Era of Uncertainty). Dan is a much sought-after expert on economic performance, supply chain issues, and strategic partnerships. His groundbreaking book demonstrates how utilizing these institutional frameworks can help business ...
How to position your business for greater traction and to drive growth
December 30, 2022 17:00 - 38 minutes - 35.6 MBLowell is the CEO & Founder of Traction Advising which specializes in helping B2B SaaS companies with >$5M ARR get acquired. Lowell’s been a Co-founder/CEO/Chairman, COO of a $120M public company, Startup CRO, and Global VP Rockwell. He’s a Global Mentor, Investor, Board member, and CEO coach. His current business Traction Advising was started out of his frustration when he was in a buyer’s position. The investment banker model uses accounting/finance people trying to sell. “No one h...
How to use soft leadership skills to empower and drive growth
December 27, 2022 17:00 - 53 minutes - 48.7 MBDarryl Praill is the Chief Marketing Officer of Agorapulse, a social media marketing platform. Darryl is a high-tech marketing executive with over 25 years of experience spanning startups, re-starts, consolidations, acquisitions, divestments and IPO's. He has been widely quoted in the media including television, press, and trade publications. He is a guest lecturer, public speaker, and radio personality and has been featured in numerous podcasts, case studies, and best-selling books. ...
How to use data to fuel app marketing strategies that drive growth
December 24, 2022 00:04 - 32 minutes - 29.6 MBZino Rost van Tonningen is the CEO of TyrAds, a marketing agency that aims to help increase the growth of your mobile apps as well as ensure that the apps are being recommended to its target users. Zino has 8+ years of experience and a proven track record of building and growing 8 fig businesses across the globe. He has worked with many Fortune 500 companies and helped them succeed with their app marketing. He has managed 7 figure marketing budgets for apps worldwide and effectively...
Experience transformation: How to get the x factor to drive growth
December 20, 2022 17:00 - 44 minutes - 40.8 MBSatyam Kantamneni is the Chief Experience Officer at UXReactor. In less than 7 years, UXReactor has become the fastest-growing specialized experience design firm in the US, with a team of 50+ employees spread over three continents. Prior to founding UXReactor, Satyam led various in-house design organizations such as Citrix and PayPal. He is also an alumnus of Harvard Business School. While at Harvard, Satyam realized that most businesses aren’t leveraging the full power of User Experie...
YouTube TV ads: How to reach your audience and drive business growth
December 16, 2022 17:00 - 40 minutes - 37.4 MBBen Jones is the founder of Titan Marketers and Youth in Business, his core business is to skyrocket sales for his customers through YouTube advertising. He has over seven years of digital marketing experience. He is a serial entrepreneur and international keynote speaker with YouTube advertising being his specialist subject. In this episode, he shares how we can use YouTube TV ads to reach our audience and drive business growth. Insights he shares include: Why do people think YouTu...
Hiring salespeople: How to hire top producers who will drive growth
December 13, 2022 17:00 - 41 minutes - 38 MBDr. Chris Croner is an entrepreneur and sales psychologist with a Ph.D. in Clinical Psychology, which he has used to study and understand salespeople. Dr. Croner is co-author of the book, Never Hire a Bad Salesperson Again, detailing his research and practice in identifying the non-teachable personality traits common to top producers. Dr. Croner developed the proprietary DriveTest® online sales ability test and The Drive Interview®, both used for hiring “Hunter” salespeople. Using th...
How to easily hire the best marketing talent on demand to drive growth
December 09, 2022 17:00 - 45 minutes - 42 MBRaaja Nemani, a certified Business Ninja, is a Co-Founder and Chief Revenue Officer of MarketerHire, a talent marketplace with a mission to make expert marketing accessible to everyone. MarketerHire has scaled rapidly with hundreds of clients from early-stage startups to Fortune 100 companies in less than a year and a half. Prior to MarketerHire, Raaja was the Co-Founder and CEO of Bucketfeet, a footwear brand collaborating with a global community of artists to create the most uniqu...
3 productivity improvements that reduce stress and drive growth in business
December 06, 2022 17:00 - 37 minutes - 34.5 MBRob Krecak is a thrill-seeker, self-professed nerd, question-asker, voracious reader, competitor, keynote speaker, and business builder. When he first got his Wall Street job as a sell-side equity analyst out of college, he thought he’d made it. After buying everything he wanted on his wishlist, he realized that he still wasn’t happy. He listened to his deep-down desire to help more people by leaving finance to eventually own three Anytime Fitness health clubs and four uBreakiFix cell ...
Emotional selling: How to build emotional connections to drive growth
November 29, 2022 17:00 - 45 minutes - 41.9 MBJason Marc Campbell is the author of Selling with Love: Earn with Integrity and Expand your Impact. Jason is also a public speaker who’s shared the stage with the likes of Gary V, Jason Silva, Vishen Lakhiani, Lisa Nichols, and more. Jason has spoken at events by Hubspot, Inc Magazine, and A-Fest. He previously worked for Mindvalley, a personal growth ed-tech company, for 7 years. He's been responsible for million-dollar product launches, handling the PR for a New York Times best-s...
Managing culture: How to lead culture change to fuel growth
November 25, 2022 17:00 - 48 minutes - 44.7 MBKim Troy is the Founder and CEO of Civilis Consulting, a business advisory firm providing strategic sales, marketing, operations and HR guidance to fast-growth businesses. Civilis’ seasoned consultants work alongside CEOs, entrepreneurs, and leadership teams to strategize and implement organization-wide transformations, and have deep expertise in advising companies with remote or geographically dispersed business units. Prior to Civilis, Kim founded Kimberly Troy Consulting, an organ...
How to reduce sales friction and cycle length to easily drive growth
November 22, 2022 17:00 - 38 minutes - 35.3 MBAleks Gollu is the co-founder and CEO of 11Sight. Aleks is a serial entrepreneur and CEO with a successful track record of building innovative solutions from idea to exit and has been granted 8 patents. Aleks started his career at Oracle and Sapient. However, being in the San Francisco Bay Area in California, he rapidly realized his passion for entrepreneurship and co-founded his first startup, O’TelNet, a pioneer of SMS-based cell phone applications that was acquired by a competitor. ...
How to make objection handling simple with a proven framework to drive growth
November 18, 2022 17:00 - 43 minutes - 39.9 MBJeremy Miner is the Chairman of 7th Level, a Global Sales Training company (with its headquarters in Sydney, Australia, and Scottsdale, Arizona) that was ranked #1,232 of the fastest-growing companies in the United States by INC magazine’s list of the top 5000 companies in 2021. It is also the fastest-growing sales training company in the U.S. “The single most effective way to sell anything to anyone in 2022, is to be a problem finder and a problem solver... NOT a product pusher.” Fo...
How team alignment can drive growth and enable you to compete effectively
November 15, 2022 17:00 - 28 minutes - 26.4 MBJames Malley is the CEO and cofounder at Paccurate. Early on he went to theater school and worked as a bellboy before he fell in love with tech. Working in the logistics tech space since 2009, he has helped create a variety of enterprise shipping technology. He spearheaded the design of an award-winning multi-carrier TMS. Since 2015, he’s been evangelizing the use of AI to achieve cost-efficient and environmentally sustainable packing. In this episode, he shares how we can build team...
How to build a simple messaging strategy and playbook that fuels growth
November 11, 2022 22:01 - 39 minutes - 35.9 MBTim Fitzpatrick is an entrepreneur/business owner and is the founder of Rialto Marketing. He has over 20 years of entrepreneurial experience with a passion for developing and growing businesses. That passion served him well in operating and managing a wholesale distribution company he co-owned for nine years. Their company grew an average of 60% a year before being acquired in 2005. He started Rialto Marketing in 2013 and has been helping service businesses simplify marketing so they c...
Customer feedback management: How to drive growth with the right insights
November 08, 2022 17:00 - 53 minutes - 49 MBMatthew Selbie is the founder and President of Opiniator a platform that captures customer feedback at the point of an experience via ratings, comments, and feedback, and then empowers companies to act on it instantaneously. Matthew has 20 years of international experience in the energy, retail, and software businesses He has managed products and services internationally and domestically (US and Europe), as a strategic marketing expert with a proven ability to grow revenues and brand...
How unusual employee engagement strategies can drive long term growth
November 04, 2022 17:00 - 40 minutes - 37.3 MBKatie McLaughlin is the Founder, Chief Strategist, and Transformation Artist at McLaughlin Method. She helps organizations create engaged employees and positive, inclusive workplace culture. She uses techniques from improvisational theatre to rehearse common scenarios in the work environment and adopt behaviors that support organizational culture goals. Katie has over 20 years of experience facilitating, teaching, and coaching. Before starting McLaughlinMethod, Katie earned two Horizo...
Customer acquisition models and $25,000-a-day ad scaling secrets that drive growth
November 01, 2022 19:43 - 39 minutes - 36.3 MBLuke Charlton (AKA: The Aussie Hermit) has been featured in “6-Figure Coach” magazine, spent in excess of $16 million on advertising, banked $50M+ in sales for his clients, and has been hired by top ad agencies to write copy for experts such as... Bob Proctor, Mike Dillard, Neil Patel, Grace Lever, Ryan Moran, and many more. He is also a client attraction specialist, business coach, expert marketer, and email sales authority. Now he spends his days as a hermit living somewhere near By...
Startup valuation: How to drive growth and increase a companys valuation
October 28, 2022 17:00 - 51 minutes - 47.3 MBPrantik Mazumdar is an entrepreneur and venture capitalist investor and acts as a digital transformation catalyst in organizations to drive sustainable change and impact. He started his entrepreneurial journey with Happy Marketer in 2011 where he spent a decade building and scaling up one of the best and most awarded independent digital marketing services firms in the region that served brands like Standard Chartered bank, Income, Great eastern life, Royal Brunei Airlines, Coffee Bean...
Event management process: How to use events to drive growth in 5 phases
October 25, 2022 17:00 - 46 minutes - 42.2 MBShay Wheat is a Certified Event Producer™ & Creator of popular programs such as “The Powerful Event Process”, and “The Ultimate Event Planner Certification Program”, and CEO of Grace & Ease Productions, Inc. Her company supports clients in creating Powerful and Profitable events. Producing In-Person and Live-Virtual events from 200 to 4,000+ attendees, and collaborating with many well-known celebrities such as Dr. Oz, Lisa Nichols, Dr. Claire Zammit, Bill Baren, Alison J. Prince, Josh...
Innovation in change management: How to use IT to fuel scale and growth
October 21, 2022 17:00 - 39 minutes - 36.3 MBThomas H. Douglas is the Chief Executive Officer of JMARK, an award-winning innovative IT solutions provider for organizations of all sizes. Thomas has led his company to 9 consecutive appearances on the Inc. 5000, something only 1% of CEOs who make the list ever achieve. He became a part of JMARK designing, building, and maintaining its functional aspects as an entry-level engineer before purchasing the company in 2001. As JMARK's CEO, he formulated processes that provided repeatab...
3 different buyer types and how to sell to each one to drive growth
October 19, 2022 00:26 - 53 minutes - 49.4 MBRyan Dohrn, is an amazing entrepreneur, author, and sales training, expert. He is also a motivational speaker - who has given more than 1000 keynotes! He is known as the “funny sales guy” and has won an Emmy for marketing excellence while working for ABC TV/Walt Disney Co. (He has a great sound studio too by the way where he does his podcasting.)He was recognized by Forbes.com with the “Best of the Web” award for his business strategies. He’s the creator of the "RD Way," which is a ...
Demand creation: How to build revenue engines that drive growth for years
October 14, 2022 17:00 - 39 minutes - 36.4 MBMillie Hogue is the Director of Demand Generation and Head of B2B Marketing for MedBridge, a fast growing Seattle startup. Her experience ranges from working with brands like Coca-Cola and Netflix to booming software companies. She also owns her own marketing consulting firm where she teaches other startups how to jump-start revenue and own their space in the market. How? By using demand generation strategies to help brands build revenue engines that will last for years - not a mon...
How to pay out over 300M in referral commissions while driving growth
October 11, 2022 17:00 - 48 minutes - 44.6 MBRaul is the Chief Advocate at ReferralCandy, the #1 referral program platform online Since its launch in 2009, they have over 30,000 paying users with over $10M in annual revenue. What’s even cooler is that since then they’ve paid out over 300M in referral commissions to clients. Referrals are the key for a lot of businesses. For instance, MorningBrew has reached over 2.5M subscribers and attributes 30% of their subscribers to be from their referral program. The same goes for Harry's ...
Brand tracking: Why you need it to drive growth and marketing decisions
October 07, 2022 17:00 - 30 minutes - 28.3 MBAngeley Mullins is the CMO & CGO at Latana, an AI-Powered brand tracking solution, designed to help brands make better marketing decisions. Latana is a leading technology company that allows users worldwide to understand key brand insights for both themselves and their competitors and enables them to zoom in on the audiences that drive their business. In this episode, she shares why businesses should add brand tracking to their strategies and how it can become an indispensable compone...