Predictable B2B Success
458 episodes - English - Latest episode: 4 days ago - ★★★★★ - 17 ratingsThe Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com
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Episodes
How to drive growth and harness technology to solve unmet challenges
August 18, 2023 17:00 - 41 minutes - 37.7 MBAre you curious about the keys to success in the insurance industry? Ever wondered how to navigate the complex world of distribution partners and adoption processes? In this episode of Predictable B2B Success, host Vinay Koshy speaks with Hadi Radwan, a seasoned professional with over 12 years of experience in the insurance industry. Hadi shares valuable insights and practical strategies for achieving predictable success in the insurance space. Hadi unveils the crucial elements of b...
How to drive business growth and harness technology to solve unmet challenges
August 18, 2023 17:00 - 41 minutes - 37.7 MBAre you curious about the keys to success in the insurance industry? Ever wondered how to navigate the complex world of distribution partners and adoption processes? In this episode of Predictable B2B Success, host Vinay Koshy speaks with Hadi Radwan, a seasoned professional with over 12 years of experience in the insurance industry. Hadi shares valuable insights and practical strategies for achieving predictable success in the insurance space. Hadi unveils the crucial elements of bui...
Finding the ROI: Balancing Brand Marketing and Performance Marketing in Content Creation with Pamela Wilson
August 15, 2023 17:00 - 46 minutes - 43 MBDo you need help to create content that consistently attracts your desired audience? Are you lost in a sea of unrelated topics and ineffective strategies? Get ready to unlock the secrets to predictable B2B success in content marketing as we dive into this intriguing episode with the incredible Pamela Wilson. Join our host, Vinay Koshy, as he delves into a conversation with Pamela Wilson, the Chief Marketing Officer at Dental Claim Support and a marketing advisor to Project Healthcare....
Finding the ROI: Balancing brand marketing and performance marketing in content creation with Pamela Wilson
August 15, 2023 17:00 - 46 minutes - 43 MBDo you need help to create content that consistently attracts your desired audience? Are you lost in a sea of unrelated topics and ineffective strategies? Get ready to unlock the secrets to predictable B2B success in content marketing as we dive into this intriguing episode with the incredible Pamela Wilson. Join our host, Vinay Koshy, as he delves into a conversation with Pamela Wilson, the Chief Marketing Officer at Dental Claim Support and a marketing advisor to Project Healthcare....
Leveraging Strengths, Embracing Change and Personal Growth: How to create Predictable B2B Success with Insights from Lynn Christian
August 11, 2023 17:00 - 44 minutes - 41 MBWelcome back to another episode of "Predictable B2B Success"! In today's episode, an incredible guest joins us - Lyn Christian, a master-certified coach, bestselling author, and renowned speaker. Get ready for an insightful conversation as Lyn takes us on a journey toward personal and professional growth like never before. Have you ever wondered what it truly takes to succeed in business? Well, Lyn is here to enlighten us with her wisdom and expertise. She shares invaluable insights on...
Leveraging strengths, embracing change and personal growth: How to create predictable B2B business growth with insights from Lynn Christian
August 11, 2023 17:00 - 44 minutes - 41 MBWelcome back to another episode of "Predictable B2B Success"! In today's episode, an incredible guest joins us - Lyn Christian, a master-certified coach, bestselling author, and renowned speaker. Get ready for an insightful conversation as Lyn takes us on a journey toward personal and professional growth like never before. Have you ever wondered what it truly takes to succeed in business? Well, Lyn is here to enlighten us with her wisdom and expertise. She shares invaluable insights on...
How consistency and persistence helps Victor Gichun outsell competitors and achieve B2B success
August 08, 2023 17:00 - 1 hour - 57.4 MBWelcome back to another episode of Predictable B2B Success! In this exciting installment, we have Victor Gichun, a relentless sales expert who has discovered the ultimate secret to outselling and outperforming the competition. But here's the intriguing twist: Victor claims he has no specific talents or even singing, dancing, or writing books. So how did he achieve such remarkable success? Tune in as Victor takes us on a captivating journey through his unconventional path to triumph. Fr...
Enhancing Productivity: Artem Koren Shares Insights into Semblys Successful B2B Strategy
August 05, 2023 02:32 - 47 minutes - 43.7 MBAre you ready to unlock the secrets of B2B success? In this episode of Predictable B2B Success, we have a special guest who is here to share their insights on leveraging technology and positioning to achieve predictable success. Join us as we dive into the world of AI assistants with Artem Koren, the mastermind behind the innovative Sembly platform. Artem believes technology is just one piece of the puzzle regarding success in the B2B landscape. With Sembly, they have strategically pos...
Enhancing productivity: Artem Koren shares insights into Semblys successful business growth strategy
August 05, 2023 02:32 - 47 minutes - 43.7 MBAre you ready to unlock the secrets of B2B success? In this episode of Predictable B2B Success, we have a special guest who is here to share their insights on leveraging technology and positioning to achieve predictable success. Join us as we dive into the world of AI assistants with Artem Koren, the mastermind behind the innovative Sembly platform. Artem believes technology is just one piece of the puzzle regarding success in the B2B landscape. With Sembly, they have strategically pos...
Experimentation in marketing: How to acquire customers through the experience of others and drive revenue growth
August 01, 2023 17:00 - 43 minutes - 39.7 MBWhat if we told you that running a seemingly insignificant experiment could completely transform your B2B business? On this Predictable B2B Success episode, we have the privilege of speaking with Andres Glusman, co-founder and CEO of Do What Works, a platform that helps growth leaders acquire more customers. With a background in behavioral science and a track record of launching successful ventures like Meetup, Andres is here to share his insights on the power of experimentation in dr...
Experimentation in marketing: How to acquire customers through the experience of others and drive growth
August 01, 2023 17:00 - 43 minutes - 39.7 MBWhat if we told you that running a seemingly insignificant experiment could completely transform your B2B business? On this Predictable B2B Success episode, we have the privilege of speaking with Andres Glusman, co-founder and CEO of Do What Works, a platform that helps growth leaders acquire more customers. With a background in behavioral science and a track record of launching successful ventures like Meetup, Andres is here to share his insights on the power of experimentation in dr...
More content doesnt help you outmaneuver the competition but this does and scales revenue growth fast
July 28, 2023 17:00 - 44 minutes - 41 MBAre you ready to outsmart your competition and achieve predictable success in the B2B world? In this episode of "Predictable B2B Success," we have a special guest, Dejan Gajsek, who shares his insights on how to master competitive intelligence for growth and scale. With a background in marketing and sales experimentation, Dejan has helped numerous mid-market and B2B tech startups close more accounts and prevent losing deals to the competition. But here's the catch: he started as a one...
Sales made easy: How to up your B2B sales game with Harry Spaights methodology
July 25, 2023 17:00 - 44 minutes - 40.7 MBFor some people, sales sucks. But it doesn't have to, according to Harry Spaight. Harry is a keynote speaker, sales coach, and author who believes in selling with dignity and serving others. But here's what's piquing our curiosity: How did a missionary in the Dominican Republic transition into the world of sales? What lessons did Harry learn in his missionary work that shaped his approach to selling? And how does he manage to sell with dignity in a field that often feels uncomfortable ...
Strategic Press Releases, Credibility Binders, and Surveys: Unveiling the Secrets to B2B PR Success with Mickie Kennedy
July 21, 2023 17:00 - 44 minutes - 40.8 MBAre you tired of your B2B PR efforts falling flat? Wondering how you can gain recognition and conversions in the crowded marketplace? Look no further! In today's episode of Predictable B2B Success, we have a guest who has cracked the code to B2B success through the power of PR. Join our host, Vinay Koshy, as he sits down with Mickie Kennedy, the founder, and president of Erelases, a leading authority on press release distribution for small businesses. From the importance of industry re...
Strategy lessons from diverse backgrounds: Broadening the understanding of strategic thinking to fuel growth
July 18, 2023 17:00 - 43 minutes - 39.9 MBA survey by Roger Martin of the Rotman School of Management found that 67% of managers believe their organization is bad at developing strategy. Martin's research also says 43% of managers cannot state their strategy. Havard Business School's Professor David Collis is a bit more blunt. He says It's a dirty little secret. Most executives cannot articulate their business's objective, scope, and advantage in a simple statement. If they can't, neither can anyone else. What is the cause of ...
Strategy lessons from diverse backgrounds: Broadening the understanding of strategic thinking to fuel business growth
July 18, 2023 17:00 - 43 minutes - 39.9 MBA survey by Roger Martin of the Rotman School of Management found that 67% of managers believe their organization is bad at developing strategy. Martin's research also says 43% of managers cannot state their strategy. Havard Business School's Professor David Collis is a bit more blunt. He says It's a dirty little secret. Most executives cannot articulate their business's objective, scope, and advantage in a simple statement. If they can't, neither can anyone else. What is the cause of ...
How to create luck, use product-led growth and customer needs to fuel growth
July 14, 2023 17:00 - 45 minutes - 41.6 MBIn this Predictable B2B Success episode, we have the pleasure of speaking with the innovative entrepreneur Carl Pihl. Carl, the founder of Ticketing Hub, is driven by a motto to create simple yet powerful tools for their customers. From implementing double email verification to launching the revolutionary "magic link" during the pandemic, Carl and his team are dedicated to solving customer problems one by one. But it doesn't stop there. Carl reveals their challenges when servicing cus...
How to create luck, use product-led growth and customer needs to fuel business growth
July 14, 2023 17:00 - 45 minutes - 41.6 MBIn this Predictable B2B Success episode, we have the pleasure of speaking with the innovative entrepreneur Carl Pihl. Carl, the founder of Ticketing Hub, is driven by a motto to create simple yet powerful tools for their customers. From implementing double email verification to launching the revolutionary "magic link" during the pandemic, Carl and his team are dedicated to solving customer problems one by one. But it doesn't stop there. Carl reveals their challenges when servicing cus...
How to scale predictable B2B growth: Insights from B2B management Expert Oscar Torres
July 11, 2023 17:00 - 42 minutes - 39.1 MBAre you struggling to achieve predictability in your B2B business? Wondering how to navigate the complex world of B2B relationships and achieve long-term success? Look no further! In this Predictable B2B Success episode, we dive deep into business-to-business strategy and provide practical insights for CEOs and owners looking to succeed in this unique landscape. Today, we have a special guest, Oscar Torres, founder and director of a highly acclaimed B2B management and business transfo...
How to successfully manage your product development process to drive growth with insider secrets
July 07, 2023 21:28 - 39 minutes - 35.9 MBAre you curious about the secrets behind predictable B2B success? Then buckle up and prepare for an insightful Predictable B2B Success episode with your host Vinay Koshy. In today's episode, we have a special guest, Karthik Suresh, who has witnessed firsthand the cultural differences in customer engagement and feedback strategies across companies. Prepare to be amazed as Karthik sheds light on the importance of ingraining a user-driven product development process into the DNA of your or...
From fraud to quality: How to use trusted market research environments to drive growth with Sharekh Shaikh
July 04, 2023 17:00 - 47 minutes - 43.3 MBAre you curious about the inner workings of market research and how it can contribute to predictable B2B success? In this episode of "Predictable B2B Success," we sit down with Sharekh Shaikh, a two-time founder in human capital and future workspace. Sharekh has built a next-generation work collaboration platform, CleverX, and recognized the need to address the problems in market research. Join us as Sharekh shares insights into the industry's challenges, the role of AI in research, t...
Mastering referral partnerships with BX Networkings Matt Alderton: sharing and maintaining high-level connections for business success
June 30, 2023 17:00 - 48 minutes - 44.6 MBHave you ever thought about the value of your time? How much it can impact others, and how prioritizing it reflects how we prioritize people? Matt Alderton is known for his expertise in building referral relationships and networking strategies. Matt shares his insights on the power of giving time to others, the importance of surrounding oneself with the right people, and the success he has achieved through his unique approach to business networking. Referral relationships play a piv...
How to optimize for the search experience, not just results to drive growth
June 27, 2023 17:00 - 1 hour - 55.4 MBIn this Predictable B2B Success episode, Edward Sturm talks about his journey from creating viral videos to becoming an SEO expert and owning an AI startup. He shares tips on leveraging podcasts, short-form mobile videos, and personal branding to establish a strong connection with your audience and hedge against AI disruption. Edward and I also explore the evolution of SEO from search engine optimization to search experience optimization, the benefits of targeting bottom-of-funnel keywo...
How to use primal storytelling to move your customers and drive growth
June 23, 2023 17:00 - 51 minutes - 47.2 MBAnthony Butler is the founder of a successful marketing agency, but his wake-up call came when a CEO fired them for not getting an ROI on their spend. This led him to examine why some content performs and others don't. He realized that most of the time, it has to do with personality and connection. He delved into evolutionary psychology and discovered that humans have vestiges of urges left inside us, such as the need for connection and meaning behind the things we buy. As a marketer,...
How C-Suite leaders can boost their influence through creation-driven networking
June 20, 2023 17:00 - 50 minutes - 45.9 MBAs a sales executive, Ben Albert was furloughed during the COVID-19 pandemic. He had to find a way to replace his income and continue building his career. As an introvert, he found it challenging to attend networking events and conferences, let alone virtual ones. However, he discovered a solution that helped him overcome his networking anxiety and built real business connections. In this episode, Ben shares his experience and how it helped him build his personal brand and connect with ...
How to harness competitive intelligence for creative business solutions
June 16, 2023 17:00 - 55 minutes - 51.2 MBCreativity and innovation are essential for success in today's fast-paced business world. However, many companies need help fostering a culture encouraging experimentation and risk-taking. In this podcast episode, Robbie Phoenixx discusses the importance of understanding and motivating employees, leveraging creativity in intelligence work and marketing, and building a data-driven culture. He also shares his experiences in developing offer concepts, understanding the marketplace, and tak...
How to balance AI optimization for PPC with customer insights to drive growth
June 13, 2023 17:00 - 42 minutes - 39.1 MBIn this Predictable B2B Success podcast episode, host Vinay Koshy interviews Frederick Vallaeys, CEO and co-founder of Optmyzr, a leading PPC management platform. Vallaeys, a seasoned Silicon Valley entrepreneur and one of Google's first 500 employees, discusses the challenges of running digital advertising campaigns, including ad fraud and low conversion rates. He explains how Optmyzr's platform and experience can help businesses overcome these challenges and improve their PPC campaign...
How to use agile conversations and collaboration as drivers of growth and as catalysts for breakthroughs
June 09, 2023 17:00 - 47 minutes - 43.2 MBDouglas Squirrel's career took an unexpected turn. Fired repeatedly for building top-performing teams, it was only a short time before he realized his talent for turning around tech organizations that made him a sought-after consultant. His journey led him to discover trust and fear as the root causes of most technology problems. Coaching CEOs and founders to address these underlying issues fostered a culture of collaboration that led to better business outcomes. With insights into ag...
Revolutionizing facility management with Paul McCarthy: How to use a social media inspired solution to drive growth
June 06, 2023 17:00 - 35 minutes - 32.6 MBFrom managing buildings to revolutionizing communication - the unexpected twist that led to the creation of the world's simplest maintenance platform. Get ready to be inspired by the story of Snapfix and how Paul McCarthy's light bulb moment changed the game. Paul McCarthy is a seasoned professional with a unique IT and facility management experience blend. Paul has spent more than two decades in the software development industry. He has also been involved in managing commercial and re...
Customer-Led Growth: How to operationalize customer obsession to drive success
June 02, 2023 20:57 - 45 minutes - 41.7 MBDo you want your SaaS company to experience business growth through customer-led strategies? Look no further because I have the solution. Discover how Georgiana Laudi can help you implement customer-centric growth tactics that drive revenue and success. Another way to say that Implementing customer-led growth drives business growth could be that Prioritizing customer needs and preferences leads to increased profitability and success for businesses. Georgiana Laudi is a seasoned SaaS ...
How to drive pipeline with less spend with a data backed strategy
May 30, 2023 17:00 - 48 minutes - 44.8 MBTraditional sales and marketing processes often overlook a significant portion of prospective clients. Businesses can see a dramatic improvement in their conversion rates by effectively identifying and targeting the high-intent ideal customer profiles (ICPs) among these overlooked segments. Companies must focus on the remaining 95% of their potential clients, whom conventional sales techniques have often been overlooked, if they want to stop leaving money on the table. From product an...
How to boost your brand message and drive growth with data-driven insights and customer empathy
May 26, 2023 19:55 - 44 minutes - 40.8 MBAre you a B2B marketer who wants to improve conversion rates? Have you heard these myths about improving conversion rates and relationships with your prospects? Let's debunk them! Myth #1: It's too complicated. Myth #2: It only works for certain industries. Myth #3: It's too time-consuming. Anna Harrison is here to reveal the truth about the ADORE Process Model and how it can help boost your conversion rates. So take advantage of this essential information! Anna Harrison is a t...
How to drive growth by using thought leadership for lead generation
May 24, 2023 01:28 - 39 minutes - 36.4 MBAre you a B2B marketer looking to attract high-quality leads and establish your brand as a thought leader in your industry? Look no further! Katrina Klier has the solution to help you create compelling content to drive leads and establish your brand as a trusted authority. Meet Katrina Klier, a Senior Managing Partner at Sage Strategy Group, passionate about driving growth and creating value through marketing. With a background in finance, Katrina discovered her love for marketing earl...
How to transform go-to-market functions to drive efficiency and growth
May 19, 2023 17:00 - 45 minutes - 42 MBAre you an early or growth-stage tech company looking to improve your go-to-market efficiency by identifying friction points along the buyer journey for better outcomes? Have you heard these three myths about identifying these points of friction? Myth #1: It's too time-consuming. Myth #2: It's too expensive. Myth #3: It's not worth the effort. Don't believe these myths! Scott Stouffer will share the truth about identifying these points and the immense benefits they can bring to ...
Transforming buyer engagement: How to boost sales and supercharge revenue growth
May 16, 2023 17:00 - 43 minutes - 39.9 MBWhen Itai Amoza thought he had revolutionized sales presentations, an unexpected twist changed everything. Listen to the episode to discover the surprising events that left Itai scrambling for a solution. Itai Amoza is the Co-founder and CEO of Storydoc, a platform that helps businesses create personalized sales decks. Meet Itai Amoza, a seasoned entrepreneur passionate about storytelling and data analytics. With more than 15 years of experience, Itai has been involved in various inter...
How to use purpose-driven practices to drive sustainable business growth
May 12, 2023 18:48 - 43 minutes - 40.2 MBArchitect of influence Colt Briner seeks to accelerate the world's transition to purpose-driven business but faces the challenge of shifting the profit-focused mentality in this thought-provoking podcast episode. Colt Briner is a seasoned marketing and business development executive passionate about purpose-driven businesses. With over two decades of experience, Colt has helped early-stage startups and successful unicorn companies thrive. While serving as the Chief Communications Off...
From guesswork to precision: How to identify B2B Influencers to drive growth
May 09, 2023 17:00 - 53 minutes - 49.3 MBIf you're feeling frustrated and defeated because your purpose-driven influencer marketing efforts aren't generating the brand reach and revenue you hoped for, then you are not alone! Meet Niklas Hartmann, a seasoned influencer marketing expert who has been in the industry since he was 18. Currently the Head of Influencer Marketing at Reachon, a Frankfurt-based agency, Niklas has helped numerous companies realize successful influencer marketing campaigns, from researching appropriate i...
How to use psychology to supercharge your sales practices and drive growth
May 06, 2023 21:52 - 59 minutes - 54.7 MBSales coach Jeremy Pope overhauls toxic business practices. He helps small businesses build confidence in their sales teams but has a surprising technique of revealing the price upfront to his potential clients. Meet Jeremy Pope, an expert in overhauling sales processes and helping entrepreneurs build scalable high-ticket sales departments. With 15 years of sales coaching experience and having built over 200 sales funnels, Jeremy's expertise lies in fixing broken sales methods and impr...
Revolutionizing Lithium-Ion Batteries with John Cooley: Nanoramics Journey
May 02, 2023 17:00 - 41 minutes - 37.7 MBAre you an electric vehicle enthusiast seeking an innovative battery solution? Have you heard the myths about Nanoramic's capital-light business model and strategic partnerships? John Cooley is here to share the truth and debunk the myths! Meet John Cooley, an accomplished engineer and the co-founder of Nanoramic Laboratories. With a passion for clean tech innovation, John holds five technical degrees from MIT. He has been awarded the prestigious David Adela Memorial Thesis Prize and M...
How to stand out from the crowd with business proposal optimization to win more clients
April 28, 2023 17:00 - 42 minutes - 38.9 MBAre you stuck in a rut trying to create winning proposals but getting no results? You've been told to systematize processes and productize services, but you need help to get it to work. Discover a new approach to crafting effective proposals to win clients and foster long-term relationships. In this episode, you will be able to: Tackle the tough world of proposal creation with the help of innovative software. Cultivate a harmonious team dynamic geared toward producing successful prop...
How to drive revenue growth with customer retention done easily and right
April 26, 2023 00:41 - 32 minutes - 29.5 MBTony Sternberg, a product-passionate entrepreneur, embarks on a mission to create an automated, low-code cancellation experience with ProsperStack to rescue customers from canceling and increase customer retention, only to discover that the key to success lies in the very act of cancellation itself. With a strong background in product development and a genuine love for building exceptional customer experiences, Tony Sternberg is an authority in the subscription service industry. As the...
Mastering Tech Spend Reduction with Quolum's Indus Khaitan: Embracing Curiosity and Persistence in Problem-Solving and Product Direction
April 21, 2023 21:17 - 42 minutes - 38.9 MBAfter discovering a problem in the tech industry that people needed help solving, Indus set out to build a business model that would help reduce tech expenses. With no background in finance, he follows his curiosity and creates a billion-dollar business, but little did he know that the CFOs would come in with an unexpected solution. What will happen next? You are at the mercy of your own deeds. Indus Khaitan is an entrepreneur who has thrived on curiosity and persistence in problem-so...
Mastering tech spend reduction with Quolum's Indus Khaitan: Embracing curiosity and persistence in problem-solving and product direction
April 21, 2023 21:17 - 42 minutes - 38.9 MBAfter discovering a problem in the tech industry that people needed help solving, Indus set out to build a business model that would help reduce tech expenses. With no background in finance, he follows his curiosity and creates a billion-dollar business, but little did he know that the CFOs would come in with an unexpected solution. What will happen next? You are at the mercy of your own deeds. Indus Khaitan is an entrepreneur who has thrived on curiosity and persistence in problem-so...
How low code no code platforms drive growth and revolutionize software development
April 19, 2023 03:57 - 37 minutes - 34 MBJon Darbyshire had an ambitious vision - to build an accessible, intuitive platform that could revolutionize the world of software development. Little did he know that his journey would take an unexpected twist: the game-changing no-code platform, SmartSuite. Its powerful, customizable, cost-effective solution bridges the gap between disparate systems and engages the millennial and Gen Z workforce. Could SmartSuite be the key to unlocking efficient, streamlined workflows for businesse...
How to craft trust building offers that drive growth and foster loyalty
April 14, 2023 17:00 - 56 minutes - 51.5 MBDespite his impressive track record, Craig Andrews faced a surprise challenge when he left the semiconductor industry: building client trust. But then he stumbled upon an ingenious strategy inspired by an old Las Vegas ad. Little did he know, this unexpected twist would pay off in ways he could never have imagined, transforming how he approached marketing and securing lasting client relationships. So what was Craig's unconventional approach? My special guest is Craig Andrews. Craig ...
How to Craft Trust Building Offers That Drive Growth and Foster Loyalty
April 14, 2023 17:00 - 56 minutes - 51.5 MBDespite his impressive track record, Craig Andrews faced a surprise challenge when he left the semiconductor industry: building client trust. But then he stumbled upon an ingenious strategy inspired by an old Las Vegas ad. Little did he know, this unexpected twist would pay off in ways he could never have imagined, transforming how he approached marketing and securing lasting client relationships. So what was Craig's unconventional approach? My special guest is Craig Andrews. Crai...
How to map your users experience: Using metrics to drive business growth
April 11, 2023 17:00 - 41 minutes - 37.8 MBFollow the story of a videographer-turned-measurement-agency as they go down the rabbit hole to understand how to use data collection and visualization to predict outcomes and take action. But when they can forecast the revenue within 5%, their clients are left scared, asking, 'How do you do this?'. Find out what happens next - but be warned, the answer may change everything. My special guest is JJ Reynolds. JJ Reynolds is a marketing expert focusing on analytics and data-driven strat...
How to craft irresistible email nurture campaigns with copywriting: An insider's look
April 07, 2023 22:03 - 47 minutes - 43.9 MBWhen Scott Bywater decided to take his wife's advice and pursue a career in copywriting, he had no idea that it would open the door to a world of unexpected opportunities. Little did he know that embracing the power of positioning and email marketing strategies would lead to a remarkable journey of success and connection. My special guest is Scott Bywater. Scott Bywater, a highly-regarded copywriter and marketing strategist, has been helping businesses craft effective email nurturing ...
How to easily level up your digital ad performance to drive growth
April 04, 2023 17:00 - 46 minutes - 43 MBLittle did Jeff Greenfield know that his expertise in chiropractics and magic would lead him to uncover the truth behind digital ad performance measurement. What he found challenged the status quo and enabled him to stay ahead of the curve. What happened next to Jeff could help you enhance your digital marketing performance and ability to drive predictable revenue growth. "You have to edit what your message is; less is always more." My special guest is Jeff Greenfield. Jeff Greenfi...
How to drive growth with the power of data and customer relationships
April 03, 2023 05:39 - 42 minutes - 39 MBWith a passion for digital marketing and scaling businesses, Steve Kilberg set out to make a difference by helping entrepreneurs succeed - but he never expected to discover how many business owners needed to be made aware of the crucial metrics essential for predictable growth. Unwavering in his dedication, Steve now dedicates his time to guiding entrepreneurs in building strong and long-lasting businesses, providing insight into the numbers that hold the key to success. "Business is j...