How to build out a content production process to successfully drive growth

Brad Smith is the CEO of a SaaS company called Wordable and runs 2 successful agencies in the content production and digital PR industry.

In this episode, he shares his experiences and insights around how to build out a content production process to successfully drive business growth. Insights he shares include: 

Why most marketers struggle with executionWhy do most companies need both quality and quantity of content to succeed with their content strategyHow to remove subjectivity from writing and make it a repeatable process insteadWhat should companies stop doing and start doing (from a systems or operations point of view)What we need to know about building a content production processWhy the right talent and a customer focus is critical to the content production processThe best ways to tweak your content production process based on content strategy performanceThe metrics to watch for your content strategyand much much more