How to create an engaging brand experience that actually drives growth

How to create an engaging brand experience that actually drives growth

Maddy Martin is the Head of Growth and Education at Smith.ai – a virtual receptionist company focused on helping small businesses excel and outperform. Under her marketing lead, she has taken the company to 7-figures in sales.

In this episode, she shares how to create an engaging brand experience that actually drives growth. Insights she shares include:

What is a brand experienceWhy is brand experience important for customersWhat are the elements that create a successful brand experienceSteps to creating an awesome brand experienceMost brands personalize their experiences. How to take it a step further.How to strengthen the relationships between user experience and brand voice and toneThere's a difference between creating emotional content and creating emotion-evoking content. Which should you invest inTypical brand experience obstacles and how to overcome themTwo often overlooked ingredients to customer support and customer experience and much much more ...