How to create a thought leadership event that actually drives growth
Predictable B2B Success
English - July 30, 2021 17:00 - 57 minutes - 52.3 MB - ★★★★★ - 18 ratingsMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Nicole Santer is the CEO of Extraordinary Events, and a new event online directory, Eventbuzz360. She believes that whilst COVID-19 has completely shut down the meetings and events industry, there has never been a better time to reinvent and invest in the events industry.
In this episode, she shares her experiences on how to create a thought leadership event that actually drives growth. Insights she shares include:
What is a thought leadership eventWhy are thought leadership events valuableHow business should decide whether a thought leadership event is worth investing inWhat framework should we use to ensure it is a successMetrics to use to define successTips for individuals or companies who want to produce their own thought leadership eventsThought leadership event ideasThought leadership events we can look to for inspiration