How to scale a service business that moves from local to global reach

Predictable B2B Success

English - September 21, 2021 17:00 - 43 minutes - 39.6 MB - ★★★★★ - 18 ratings
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Marko Hozjan is the CEO and Co-founder of translation startup TAIA.

A serial entrepreneur with eight company launches under his belt, Marko has a background that spans everything from economics and leadership, to language teaching and…sailing. In his view, translation offers the opportunity to build a company on tech and scale a business.

In this episode, he shares how to scale a service business that moves from local to global reach. Insights he shares include:

How TAIA was bornHow to scale a service business by setting the right cultureHow to scale a service business by using a localization strategyHow to stand out amongst your competitors in a highly commoditized marketHow Marko and his team have driven predictable growth at TAIAHow Marko has been able to persuade people that machine translation is not as bad as is commonly believedUse cases for machine translation in the B2B SpaceKey growth factors for TAIA given their numerous use cases and customer personasThe role of motivation 3.0 in growing Taiaand much much more ...