Orlando Real Estate Careers and Training Podcast with Tom Nickley
18 episodes - English - Latest episode: almost 6 years ago - ★★★★★ - 1 ratingA Podcast about Orlando Real Estate; It's industry, and the people working in it. Whether you're just starting out, aspiring to begin, or been working in the field for a few years, tune in to get updates, tips, tricks and more!
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Episodes
3 of the Best Sources for Listing Leads
July 12, 2018 18:41 VideoIf you would like to take your business to the next level, you will need to do listing lead generation. Inventory is at an all-time low and buyers are coming out of the woodwork, which means getting listings is more important than ever. But this is easier said than done, as obtaining listings today is a much more challenging pursuit than it was in the past. The good news is that there are several low-cost lead generation opportunities that, with patience and daily focus, will be sure to h...
Does a Real Estate Professional's Education Ever End?
June 27, 2018 19:21 VideoAs a real estate professional, your education doesn’t end with getting your license. This step is just the beginning. I strongly believe that as real estate professionals and business owners, we should be on a constant journey of furthering our skills and knowledge. We should be consistently focused on the habits, ideas, and tactics that will take our careers to the next level. This not only benefits our clients, but will also help us create the kind of business that will be sufficient ...
It's Time to Start Tracking Your Leads
June 18, 2018 18:14 VideoIt shocks me how often I get into a conversation with agents, even those with a lot of experience, who tell me that they have no clue where their leads are coming from, how many they have, or what their conversion rates look like. Part of the reason this is so surprising to me is that we real estate professionals are business owners, and business owners must be informed as they make decisions within their daily tasks and their careers. One particularly crucial point all agents and busines...
How to Use the Internet for Buyer Lead Generation
June 01, 2018 00:00 VideoBuyer lead generation is one of the most effective ways to build a real estate business quickly. It is the cornerstone of many real estate businesses. My team started off focusing solely on buyer lead generation and conversion, and we have built our team on that concept. We sell to a ton of buyers and turn them into lifetime clients who will ultimately become listings. There are many options for buyer lead generation, but I have found that internet leads are the best source for our team. Th...
5 Tips to Create Lasting Clients
May 17, 2018 19:39 VideoBeing average in today’s world will not cut it. To be competitive you have to deliver exceptional service with unbelievable value. Your clients have got to understand how important and valuable you are to them. So, I want to talk about how you can differentiate yourself from all the competition out there by delivering a quality experience with each client you work with. The reason that it is important to be above average is clients have all the information they need at their fingertips. You...
The 7 Steps to Highly Effective Listing Appointments
May 01, 2018 20:21 VideoHow can you make every listing appointment a resounding success? Follow these seven steps which our own team uses to sell over 300 homes a year: 1. Establish authority. From the very first phone call, you must establish yourself as the market expert. You have to know your market, know your stats, be an authority, and come from a place of confidence. Without these things, there’s no way you’ll be able to set the appointment off on the right foot. 2. Pre-sell your clients. Before you atte...
How to Use Your Database Properly
April 23, 2018 17:11 VideoToday I want to talk about one simple thing that you can do to triple your business. We’re constantly inundated with new tools, marketing products, and other shiny objects that guarantee to take your business to the next level. I’m not going to talk about those things today. As a matter of fact, I want to talk about a free tool that you already have in your possession. I’m talking about your database. You probably have a database full of people, from friends and family members to past cli...
How Can Time Blocking Help You Maximize Your Productivity?
April 05, 2018 19:23 VideoWhen it comes to maximizing our potential as real estate agents and business owners, time blocking is absolutely essential, and I can’t think of any other way to perform at the highest level and get the most out of your business. Time blocking means having scheduled times throughout the day for all of your most important tasks. When I say “scheduled times,” I mean uninterrupted times that allow you to have a laser-like focus on the task at hand. When time blocking is executed at the highes...
Different Lead-Generation Strategies You Should Be Using
March 26, 2018 15:11 VideoToday, I want to spend a few minutes talking about something that I am very passionate about. It’s also one of the most important things that we as agents and business owners need to focus our time and energy on. That’s right—we’re talking about lead generation. If you don’t have the right strategies, tactics, and habits in place, you are not going to survive in the real estate industry. You can watch the full video above to get a complete breakdown of different lead generation tactics, ...
How Can We Help You Start Your Career in Real Estate?
March 12, 2018 19:22 VideoNow is absolutely a great time to consider a career in the real estate industry here in Orlando. There are a variety of reasons why, but most of them boil down to the fact that our market is sizzling hot. It’s actually been hot for quite some time now, and it’s expected to continue to be for the near future. Interest rates are low, consumer confidence is high, and housing is still affordable in Central Florida. There are a lot of buyers and a lot of sellers out there. In addition to tha...
How to Build and Maintain a Database
February 23, 2018 20:47 VideoAs real estate professionals, our databases and spheres of influence are a gold mine for future business, but only if you are working them correctly. When you’re first getting started, it can be difficult to know how to compile this database. However, your database and sphere of influence is especially important during the first few years of your career as a real estate professional. Earning the business of people who already know and trust you will provide a critical starting point for y...
Should You Become a Buyer’s Agent or Listing Agent?
February 09, 2018 11:59 VideoI wanted to take a moment today to answer a question that I’m asked frequently by new agents: “Should I become a buyer’s agent or a listing agent?” I don’t think there’s a specific, correct answer to that question. As a new agent, I think it’s important that you learn the buying and the listing side of the business so you can become more of a well-rounded professional. The psychology behind a seller is much different than the psychology behind a buyer. I also think that the easiest way to ...
How to Get More Business From Your Database
January 31, 2018 14:09 VideoAs you’re probably aware already, there are a ton of different opinions out there regarding how often you should stay in contact with the people in your database. No matter what method you choose, you need to have a plan, you need to be consistent, and you need to stay in front of them. The people in your database should already know, like, and trust you, so they should be a huge source of business for you. It’s low-hanging fruit, you just need to have a plan. Here are a few of the bare min...
What Is the Easiest Way to Organize and Manage Leads?
January 18, 2018 13:45 VideoAs real estate professionals and business professionals, it’s imperative that we have one central place where we can manage and keep records of our business relationships over time. This will allow us to create even more business in the future. That’s where the term “CRM” comes from. CRM stands for “customer relationship management,” and that’s exactly what these systems do. They allow you to manage and follow up with your clients over the course of time. There are many different CRMs out...
4 Strategies to Take Your Open House to the Next Level
January 02, 2018 10:38 VideoI see many agents out there who try to do open houses by putting up a few signs, neglect to follow-up on any leads they get, and then claim that open houses don’t work. The reality is, open houses are a great opportunity to attract business from people who are out and about looking for homes. The quality of your open house and the results you get from it are a direct result of what you put into it. Additionally, many people assume open houses are only a good source for buyer business. The...
Are Expensive Internet Leads Worth It?
December 13, 2017 13:24 VideoYou can get some great leads by purchasing them from Zillow and Realtor.com. But are they worth the money? From our experience, it depends on a few things. Chief among these are your conversion and follow-up processes. In case you don’t know already, both of these websites are very expensive lead sources. On average, you’re paying $100 per lead for a zip code that’s in a $300,000 price point. I’ve heard that less than 5% of agents who purchase these leads are actually turning a profit on t...
4 Tips That Will Help You Maximize Your Productivity as an Agent
December 01, 2017 10:17 VideoAs a real estate professional and a business owner, I’m a firm believer that we have to make sure our time, energy, and focus are directly related to dollar-producing activities and we’re focusing daily on maximizing our effort and productivity to become the best professionals we can be. To ensure that you’re achieving your maximum productivity every day, here are four tips you can follow. First and foremost, focus on new business development consistently every single day.Whether that mea...
4 Questions to Ask Yourself About Your Work Environment
November 13, 2017 12:47 VideoAs real estate agent and, more specifically, as a business owner, you are the boss. You make all of the rules and call all of the shots. As a business owner, you have to constantly analyze the things that will make you the most successful or stop you from being successful. That means you constantly have to analyze your work habits, mindset, and focus. One of the most important things to pay attention to is the environment you choose to work in every single day. Is your work environment co...