Today, I want to spend a few minutes talking about something that I am very passionate about. It’s also one of the most important things that we as agents and business owners need to focus our time and energy on. That’s right—we’re talking about lead generation.

If you don’t have the right strategies, tactics, and habits in place, you are not going to survive in the real estate industry. 

You can watch the full video above to get a complete breakdown of different lead generation tactics, sources, and strategies. Here are a few highlights so that you can forward to the topics you are most interested in:

“If you aren’t generating enough leads, then you won’t make it in the real estate industry.”

(1:00) Utilizing your sphere of influence as a lead generation source.  
(3:00) Open houses. 
(4:00) Good old-fashioned prospecting. 
(5:00) Paying for internet leads and creating a consistent follow-up system. 
(7:00) How to avoid common mistakes agents make with lead generation. 

If you’re interested in learning more about some of the lead sources that are best for us, we are happy to share any of the scripts, processes, and systems that we use. Just give us a call or send us an email. My team and I would be happy to help you!