As a real estate professional and a business owner, I’m a firm believer that we have to make sure our time, energy, and focus are directly related to dollar-producing activities and we’re focusing daily on maximizing our effort and productivity to become the best professionals we can be.

To ensure that you’re achieving your maximum productivity every day, here are four tips you can follow.

First and foremost, focus on new business development consistently every single day.Whether that means prospecting calls, knocking on doors, hosting open houses, or contacting your SOI, make sure you focus time and energy on new business development on a daily basis. We’re in the sales business, and without developing new business, you won’t have any business. Make sure you’re setting, tracking, and hitting goals on a daily basis in terms of the number of calls, conversations, or people you’re adding to your database.

“Become a student of this industry to become the best in this industry.”

Second, make sure you time block for your most important duties of the day.New business development, database management, emails, and follow-ups should all happen within a specific time block every day to make sure they’re not lost, forgotten, or sacrificed, and to make sure you’re not making excuses not to do those things. Unless we’re time blocking during the day, the most important things don’t get done.

Third, don’t spend your time on non dollar-producing activities until you’ve done your dollar-producing activities.Again, these activities include talking to people about real estate and adding them to your database.

Lastly, become a student.Read, watch webinars, attend classes, and do whatever else you need to do to learn the skills and knowledge you need to become the best professional you can be in this industry.

Here at the Nickley Group, our whole business model is built upon these exact points. We have daily role-playing and prospecting blocks that are required from our team. Every single day, we’re time blocking and coaching and training our agents because we’re not just interested in teaching them how to be real estate agents—we’re interested in teaching them how to build a business that will grow and become their own.

If you’re thinking about making a change in your career and entering the real estate industry or you’re already in the industry and want to step up your game, don’t hesitate to reach out to us. We’d love to speak with you.