Let's Talk Loyalty
538 episodes - English - Latest episode: about 22 hours ago - ★★★★★ - 16 ratings“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.
If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.
Check out our website on: http://www.letstalkloyalty.com/
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Episodes
#529: Some Say it’s [Loyalty] at the Top and That It Helps
April 30, 2024 01:00 - 19 minutes - 17.7 MBThis week's episode of the "Wiser Loyalty" podcast series explores an advisory-led course from the Loyalty Academy™ curriculum, Key Success Factors in Loyalty Marketing (course #112). Our hosts today are Aaron Dauphinee and Bill Hanifin from the Loyalty Academy faculty. In this episode, Aaron and Bill provide a topline re-cap of conversations they had while both on assignment the week prior in Dubai, UAE and the USA, respectively. A common set of themes arose while they were across contin...
#528: Royal Automobile Club Victoria Shares Strategies to Drive Member Engagement and Retention
April 25, 2024 01:00 - 29 minutes - 68.4 MBToday’s episode is available both in audio as “Let’s Talk Loyalty” and on video on www.Loyalty TV. We’re back today in Australia with a brand and business that was founded way back in 1903. The Royal Automobile Club Victoria offers a variety of products and services for its 2 million members, led by roadside assistance as well as other services such emergency home assistance, travel discounts and benefits, insurance and finance. To learn how they drive member engagement and retention fo...
#527: Understanding Loyalty in Europe 2.0
April 24, 2024 01:00 - 46 minutes - 42.3 MBToday’s Let’s Talk Loyalty podcast talks to three deeply experienced professionals about the whitepaper – Understanding Loyalty in Europe 2.0. I talk to Charlie Hills,, Chief Strategy Officer and Abigayle Blanshard, Senior Strategist, both from MandoConnect. They are accompanied by Nick Fishbourne, Group Account Director of YouGov. The whitepaper covers 24 European countries and proves that Europe is not a homogenous loyalty market Three key highlights are that loyalty is playing an impor...
#526: Creating Consistent Digital-led and Human-led Moments Matters
April 23, 2024 01:00 - 17 minutes - 16.1 MBIn this week’s episode of the “Wiser Loyalty” podcast series Bill Hanifin and Aaron Dauphinee offer up their perspective on one last construct that is taken from the Loyalty Academy’s Key Success Factors in Loyalty Marketing (course #112) curriculum. Technological innovations and consumer adoption rates are on the rise, which is creating a new consumer expectation for consistency across their experiences and interactions irrespective of whether digitally-enabled or person-to-person. Succ...
#525: The Bonus Awards Celebrate Loyalty Excellence in Germany and Beyond
April 18, 2024 01:00 - 35 minutes - 80.6 MBToday’s episode is available both in audio as “Let’s Talk Loyalty” and on video on www.Loyalty TV. Our guest today, Ulf Gunnar Switalski, is a loyalty expert in Germany. Ulf is the author of two books on how to use the loyalty programs from a consumer perspective, content which he also shares on his blog - Upgrade Guru.de Three years ago, Ulf founded “The Bonus Awards” focused on recognizing excellence in the loyalty industry in Germany, then he expanded these awards to recognize loyal...
#524: Unlocking Loyalty: Inside Canon Club's Journey with Beth Simpson
April 17, 2024 01:00 - 37 minutes - 34.1 MBThis episode focuses on the new Canon Club Loyalty Programme – for all Canon fans across EMEA. Today it has over 78,000 members, and there are lots of plans and ideas in play for how Canon will continue to grow and increase the loyalty of their very engaged customers. With Beth Simpson, the Customer Marketing Senior Manager at Canon Europe. Beth has over 20 years’ marketing experience, working in consumer electronics, membership and travel. She loves working on brands that customers are ...
#523: Speed of Success by Way of Velocity of Earn
April 16, 2024 01:00 - 18 minutes - 24.8 MBThis week's episode of the "Wiser Loyalty" podcast series explores an advisory-led course from the Loyalty Academy™ curriculum, Key Success Factors in Loyalty Marketing (course #112). Our hosts today are Bill Hanifin and Aaron Dauphinee from the Loyalty Academy faculty. In this episode, Bill and Aaron discuss a key component to creating successful customer loyalty from your rewards program – the speed at which members accumulate enough points to be able to redeem for rewards is the earn ...
#522: Under Armour Shares UA Rewards
April 11, 2024 01:00 - 29 minutes - 66.7 MBThis episode is available in audio format as “Let’s Talk Loyalty” and in video format on www.Loyalty.TV. Today’s conversation features Under Armour, a leading inventor, marketer, and distributor of branded athletic performance clothing, footwear, and accessories. Under Armour was originally launched in 1996 but only recently launched its loyalty proposition for customers. Joining us today to share the story of this program is Nandika Suri, VP, Global Loyalty, CRM and Personalization at Un...
#521: Unveiling Loyalty Insights with Amanda Cromhout, CEO & Founder of Truth
April 10, 2024 01:00 - 50 minutes - 46.7 MBJoin Carly Neubauer, Co-Founder of Elevate Loyalty, as she dives into a revealing discussion with Amanda Cromhout, the esteemed CEO and Founder of Truth. In this episode of Let’s Talk Loyalty, Carly and Amanda explore the latest findings from the Truth & BrandMapp Loyalty Whitepaper. Amanda's groundbreaking loyalty research study, sheds light on key insights, intriguing statistics, and emerging trends within the loyalty landscape. With Amanda's extensive expertise and captivating insights, ...
#520: Avoid Tears by Properly Utilizing Program Tiers
April 09, 2024 01:00 - 17 minutes - 16.1 MBBill Hanifin and Aaron Dauphinee from the Loyalty Academy are back with another episode of the "Wiser Loyalty" podcast series. They continue exploring Key Success Factors in Loyalty Marketing (course #112) from the Loyalty Academy™ curriculum. In this week’s episode, Bill and Aaron, lean into the importance of understanding that all customers shouldn’t be treated the same and the success that can come in doing this through the utilization of program tiers (in various forms). In the Wiser ...
#519: Loyalty Lessons ex Starbucks USA – Joy Das Gupta
April 04, 2024 01:00 - 40 minutes - 93.2 MBToday’s episode is available in audio format as “Let’s Talk Loyalty” and in video format on www.Loyalty.TV Today’s guest has an incredible career in loyalty, working for over thirteen years on many of the most exciting and innovative propositions that Starbucks now offers in the US market. Joy Das Gupta is now an independent loyalty consultant who works for clients such as Brooks Running, and who has previously supporting brands like Coca Cola, Stanley, Black & Decker, Cisco Systems and S...
#518: Rewarding Financial Wellness: The Evolution of Old Mutual Rewards
April 03, 2024 01:00 - 48 minutes - 44 MBBrett Cameron is the Managing Director of Old Mutual Rewards. Unlike many loyalty programmes, Old Mutual Rewards focuses primarily on incentivising members to take care of their financial wellbeing. With over 2 million members and a staggering 5 billion points earned (equivalent to R500 million / $25 million), the programme has made a significant impact. Notably, the programme isn't exclusive to Old Mutual customers; it's open to all South Africans and has recently expanded into Namibia w...
#517: The First Key to Success is the Making of Members
April 02, 2024 01:00 - 18 minutes - 16.8 MBThis week's episode of the "Wiser Loyalty" podcast series explores an advisory-led course from the Loyalty Academy™ curriculum, Key Success Factors in Loyalty Marketing (course #112). Our hosts today are Bill Hanifin and Aaron Dauphinee from the Loyalty Academy faculty. Our loyalty leaders first set-up the discussions for the month of April that will focus on identifying some, but not all, of the components to creating customer loyalty successfully. They list the long-standing and known ...
#516: Meliá Rewards Celebrates It's 30th Anniversary
March 27, 2024 21:00 - 46 minutes - 107 MBToday’s episode is available in both audio and video format, as the "Let's Talk Loyalty" podcast and on www.Loyalty TV. We’re back in the hotel industry today with Meliá Hotels International, a Spanish hospitality group founded in 1956 in Mallorca (Spain). Melia Hotels is one of the leading companies in resort hotels worldwide. It was the first hotel company in Europe to go public in 1996, and the Group was also named the most sustainable hotel company worldwide in the last S&P Global ...
#515: 2024 Consumer Trends Index with Marigold's Wendy Werve
March 26, 2024 21:00 - 41 minutes - 38.2 MBToday, Let's Talk Loyalty is joined by Wendy Werve, CMO of Marigold, to share her favorite learning from this year’s Consumer Trends Index, which has been created in partnership with eConsultancy. The Consumer Trends Index is an annual report that we feature on this show, and the 2024 edition consumers from various countries, including Benelux Region, Denmark, France, Sweden, the United Kingdom, and the United States. Listen to learn how consumer preferences are changing when it comes to m...
#514: A New World Order to Categorize Loyalty Business Models
March 25, 2024 21:00 - 15 minutes - 14.6 MBThis "Wiser Loyalty" podcast wraps up discussions during March that guest hosts Bill Hanifin and Aaron Dauphinee had about Loyalty Business Models. Breaking away from the Proprietary/Player/Coalition nomenclature that has been used for years, Bill and Aaron redefine the Loyalty Business Model classifications based on a more customer centric view. They land on an approach that reflects the reality of the programs they have been observing in the market. The Wiser Loyalty series showcases a t...
#513: Cathay Pacific Airways Updates Its Loyalty Positioning and Proposition
March 20, 2024 21:00 - 39 minutes - 90.9 MBThis episode is available in audio as a podcast and in video format on Loyalty TV. Today we learn the latest loyalty and lifestyle propositions from the Cathay Pacific Group, with Paul Smitton joining us once again from Hong Kong. Listen to learn how the positioning and proposition for the membership program from Cathay Pacific has evolved, and the role of Asia Miles now as its currency (rather than its programme name). Paul also shares some insights into some of the airline’s most recen...
#512: What Brits want from Loyalty Programmes 4.0
March 19, 2024 21:00 - 49 minutes - 45.7 MBThe launch of the 4th edition of ‘What Brits want from Loyalty Programmes 4.0’ does not disappoint. This Let’s Talk Loyalty podcast talks to three deeply experienced professionals about this whitepaper. Amanda Cromhout talks to Charlie Hills,Chief Strategy Officer and James Davies, Senior Strategist and Analyst, both from Mando Connect. They are accompanied by Nick Fishbourne, Group Account Director of YouGov. Key highlights include the increased usage of loyalty by Brits ad a deeper usag...
#511: Redefining Loyalty Business Models in 2024
March 18, 2024 21:00 - 16 minutes - 15.5 MBThe "Wiser Loyalty" podcast series unpacks the most important things you need to know about the Foundations of Loyalty, grounded in the Loyalty Academy™ Courses. In today’s episode, guest hosts Bill Hanifin and Aaron Dauphinee take a deeper look at how the Proprietary model is taking on new meaning and why “Partnerships” may be a replacement for the Player Model, reflecting the way business is operating today and to better serve the needs of today’s consumer. The Wiser Loyalty series show...
#510: Epsilon UK Launches the Epsilon Loyalty Index Research Report
March 13, 2024 21:00 - 52 minutes - 119 MBThis episode is available as a podcast on "Let's Talk Loyalty" and in video as www.Loyalty.TV. Today's episode features research from our friends in Epsilon, who have been focused discovering the underlying factors that are truly driving UK consumers loyalty in 2024. The result is “Epsilon Loyalty Index” (UK edition) which was created to support loyalty marketers in the UK looking to find new and innovative ways of building loyalty with their customers. Joining me today to share her ins...
#509 : Strategic Partnerships & Loyalty Manager ANZ Bank
March 12, 2024 21:00 - 42 minutes - 38.9 MBJoin us in this exciting episode as we welcome Aussie Merciadez, the Strategic Partnerships & Loyalty Manager at ANZ Bank, as our special guest. With a wealth of experience spanning various loyalty, incentives, and promotional companies both domestically and internationally, Aussie brings a unique perspective to the table. Having spearheaded major brand promotions within the FMCG sector, Aussie transitioned seamlessly into the realm of loyalty, where her reputation for introducing fresh inn...
#508: Loyalty Business Models with Control as the Key Criterion
March 11, 2024 21:00 - 16 minutes - 15.5 MBAaron Dauphinee from the Loyalty Academy™ flies solo in this week's of the “Wiser Loyalty” podcast series while Bill Hanifin is in London, UK. He explores constructs from curriculum in course #104 on Loyalty Program Business Models to set the stage for the next two episodes when Bill and Aaron are back together again. Aaron provides a topline introduction to three 'traditional' loyalty program business models that have served the full spectrum of Customer Loyalty to-date: Proprietary, Pl...
#507: International Women's Day - WiiN Webinar with LTL Hosts
March 06, 2024 23:44 - 43 minutes - 101 MBToday's episode is available in audio on "Let's Talk Loyalty" and in video format on www.Loyalty.TV. March 8th is International Women’s Day around the world. To celebrate, Carly Neubauer created a very special webinar featuring the three female guest hosts of Let's Talk Loyalty. This was in response to feedback from members of WiiN, a not for profit association that works to connect, educate and empower women in the incentive and loyalty industry. When WIIN members were asked who they...
#506: Understanding Loyalty in Europe – Getting to know the Red by Dufry Loyalty Programme
March 06, 2024 01:00 - 41 minutes - 38.4 MBThis episode focuses on the Avolta Loyalty Programme – the global programme of this leading global travel experience player with over 5,500 duty free, food & beverage and convenience stores across 75 countries. With Camilo Courtenay, the Global Loyalty Lead at Avolta. Camilo heads up global loyalty at Avolta. Prior to joining, he worked in various loyalty roles at Vodafone, Eurostar and British Airways and brings a wealth of industry experience to our show. Today we will be learning about ...
#506: Understanding Loyalty in Europe – Getting to know the Red By Dufry Loyalty Programme
March 05, 2024 21:00 - 41 minutes - 38.4 MBThis episode focuses on the Avolta Loyalty Programme – the global programme of this leading global travel experience player with over 5,500 duty free, food & beverage and convenience stores across 75 countries. With Camilo Courtenay, the Global Loyalty Lead at Avolta. Camilo heads up global loyalty at Avolta. Prior to joining, he worked in various loyalty roles at Vodafone, Eurostar and British Airways and brings a wealth of industry experience to our show. Today we will be learning about ...
#505: The Foundations of Loyalty -What the OG’s Had To Say and How That Has Changed
March 04, 2024 21:00 - 16 minutes - 14.9 MBThis week's episode of the "Wiser Loyalty" podcast series explores the most foundational course in The Loyalty Academy curriculum, Introduction to Loyalty #101. Our host today is Bill Hanifin, who takes on this topic solo as co-host Aaron Dauphinee is on assignment in Argentina. Bill poses a True/False test that challenges the foundational concepts of customer loyalty. In the process he clarifies conflicting terminology, sheds light on how loyalty is evolving and explains why Loyalty M...
#504: Clos19 - Loyalty Leadership from Moët Hennessy, part of LVMH.
February 29, 2024 01:00 - 41 minutes - 95 MBThis episode is available in audio format on "Let's Talk Loyalty" and on Loyalty.TV. Today’s episode, features a loyalty program called Clos19 from the iconic brand Moët Hennessy, the Wines and Spirits Division of LVMH. LVMH is the world's leader in luxury, operating in 6 different industries, across 81 countries. Many of their products have been around for centuries, while others are just starting their journey. Today we are joined by Erin Scarfe, Head of Consumer Engagement within e-b...
#504: Moët Hennessy, part of LVMH Shares Loyalty Insights for Clos19
February 29, 2024 01:00 - 41 minutes - 95 MBThis episode is available in audio format on "Let's Talk Loyalty" and on Loyalty.TV. Today’s episode, features a loyalty program called Clos19 from the iconic brand Moët Hennessy, the Wines and Spirits Division of LVMH. LVMH is the world's leader in luxury, operating in 6 different industries, across 81 countries. Many of their products have been around for centuries, while others are just starting their journey. Today we are joined by Erin Scarfe, Head of Consumer Engagement within e-b...
#504: Moët Hennessy, part of LVMH Shares Clos19 Loyalty Insights
February 28, 2024 21:00 - 41 minutes - 95 MBThis episode is available in audio format on "Let's Talk Loyalty" and on Loyalty.TV. Today’s episode, features a loyalty program called Clos19 from the iconic brand Moët Hennessy, the Wines and Spirits Division of LVMH. LVMH is the world's leader in luxury, operating in 6 different industries, across 81 countries. Many of their products have been around for centuries, while others are just starting their journey. Today we are joined by Erin Scarfe, Head of Consumer Engagement within e-b...
#503: Disrupting and Innovating in Airline and Energy Loyalty Programs in New Zealand
February 27, 2024 21:00 - 52 minutes - 48.1 MBIn this episode, we delve into the remarkable journey of Monique Forbes, who worked behind the award-winning Air New Zealand loyalty program. Join us as we explore the evolution of this program, from its inception to its groundbreaking retail coalition comprising over 65 partners. Monique's expertise doesn't stop there – we'll also uncover the intricacies of her work on the proprietary loyalty program at Mercury Energy. Get ready for insights into loyalty program innovation and the strat...
#502: Don't Mind the "Say-Do" Gap, Emotion it
February 26, 2024 21:00 - 13 minutes - 12 MBThis week's episode of the "Wiser Loyalty" podcast series ties up the month's focus into select constructs taken from the Psychology of Human Behavior course curriculum of the Loyalty Academy™. Our hosts, Bill Hanifin and Aaron Dauphinee, will lead us into understanding why and how it's emotion that explains the "say-do" gap. Learn how this universal problem to all marketers can lead to unsatisfying and inaccurate observations or marketing actions that do not elicit a response or desired o...
#501: MGM Resorts International - Leveraging Loyalty to Win Hearts and Minds
February 21, 2024 21:00 - 41 minutes - 94.3 MBToday's episode is available as a podcast on "Let's Talk Loyalty" and in video format on www.Loyalty.TV. This episode features another iconic brand - MGM Resorts! Driving customer loyalty in the competitive entertainment industry is fascinating, and today you’ll hear the story of how MGM Resorts recently relaunched, re-branded and re-positioned their original loyalty program in order to meet the dramatically changing profile of visitors to Las Vegas. Our guests are Anil Mansukhani, Vice...
#500: THANK YOU for this Incredible Milestone - Episode 500 - Audience Feedback
February 20, 2024 21:00 - 32 minutes - 30.2 MBIt's the 500th episode of Let's Talk Loyalty and we couldn't be more proud! This episode is a wonderful collection of voices from our audience - some of the incredibly LOYAL people who listen to our show week in and week out. Let's Talk Loyalty was first published back in 2019, and it was the very first podcast in the industry. While there are lots more people now publishing audio content for loyalty marketing professionals, we'll always be particularly proud of us being the first! We ha...
#499:Endowed Progress Effect: Perception [of progress] is Reality
February 19, 2024 21:00 - 10 minutes - 9.19 MBSenior faculty from the Loyalty Academy™, Bill Hanifin and Aaron Dauphinee, are back to host the latest episode of the "Wiser Loyalty" podcast series. This week they bring with them insights that dive deeper into this month's focus on the Psychology of Human Behavior. Learn about the Endowed Progress Effect and why creating momentum through incentives or benefits for your members, when onboarding or after they've set a redemption goal can influence continued behaviors. Our experts provi...
#498: Loyalty Connect Global - Join this Loyalty Industry Flagship Event in Dubai
February 14, 2024 21:00 - 30 minutes - 70.4 MBToday's episode is available in video on www.Loyalty.TV and as a podcast as Let's Talk Loyalty. "Loyalty Connect" is being positioned as the flagship conference for the loyalty industry for 2024, taking place in Dubai in April, with an expected attendance of over 3,000 people! This podcast shares the origins and intentions of the conference for its inaugural year. This incredible event will also feature the International Loyalty Awards, which is taking place outside of the UK for the fi...
#497: Grill'd Australia Shares Insights from the Relish Rewards Programme
February 13, 2024 21:00 - 41 minutes - 38.1 MBToday’s episode features another much-loved Australian brand - this time in the fast casual dining sector. Grill’d opened its doors in 2004, with a goal of challenging the belief that burgers were bad, and instead creating recipes for burgers that were both guilt-free and delicious. Now, twenty years later, they're continuing to serve these healthy burgers in over 170 restaurants across the country. In 2019, they realised the power of creating a program to show their loyalty to their cu...
#496: Get "the Skinny" on Skinner and Operant Conditioning
February 12, 2024 21:00 - 11 minutes - 10.9 MBWelcome back for the second episode of the "Wiser Loyalty" podcast series, which is hosted by Bill Hanifin and Aaron Dauphinee from the Loyalty Academy™. Listen to another key concept for loyalty marketers to understand, Operant Conditioning, which dives into the relationship between behaviors and consequences. Our experts provide their thoughts on its application to Loyalty using both sector and brand specific examples. The constructs discussed each month are taken from the Certified Lo...
#495: Starbucks Rewards Shares MENA Success (Starbucks is Our Listeners FAVORITE Loyalty Program)
February 07, 2024 21:00 - 33 minutes - 75.9 MBToday’s episode is available as a podcast as "Let's Talk Loyalty" as well as in video form on www.Loyalty.TV. Starbucks is one of the world’s greatest brands and also our audience’s favorite loyalty program! As a truly global brand, Starbucks operates in 84 markets, and today we’re here to hear about the incredibly successful launch of the Starbucks Rewards programme in the Middle East and North Africa, where there are over 1,900 stores in eleven countries. In this region, Starbucks has ...
#495: Starbucks Rewards Shares MENA Success (Starbucks is Our Guests FAVORITE Loyalty Program)
February 07, 2024 21:00 - 33 minutes - 75.9 MBToday’s episode is available as a podcast as "Let's Talk Loyalty" as well as in video form on www.Loyalty.TV. Starbucks is one of the world’s greatest brands and also our audience’s favorite loyalty program! As a truly global brand, Starbucks operates in 84 markets, and today we’re here to hear about the incredibly successful launch of the Starbucks Rewards programme in the Middle East and North Africa, where there are over 1,900 stores in eleven countries. In this region, Starbucks has ...
#494 : Exploring Loyalty: The Co-Op's Membership Program with Dean Harris
February 06, 2024 21:00 - 50 minutes - 46.1 MBThis episode focuses on The Co-Op’s membership programme, featuring insights from Dean Harris, the Head of Membership Commercial at The Co-Op. He is a retail marketing leader with 15 years of experience across retail media, loyalty, CRM, trade planning, advertising, and customer strategy. Dean began his career in advertising working on McCann Erickson’s B2B client portfolio, before moving to the Co-op where he has spent more than a decade driving the growth of the food and life services bus...
#493: A Loyalty "Minded" Month Kicks Off with a Little Self Determination
February 06, 2024 04:06 - 14 minutes - 12.9 MBThis episode is our first one in the "Wiser Loyalty" podcast series, hosted by Bill Hanifin and Aaron Dauphinee. Listen to our industry experts discuss a construct from their Certified Loyalty Marketing Profressional™ (CLMP™) curriculum and explain the meaning of "self-determination theory" and why it's an important concept for loyalty marketers to understand. They also discuss the increasing importance of understanding the psychology of consumer buying behavior, including some real examp...
#492: Driving Member Engagement for the Super Retail Group in Australia
February 01, 2024 07:44 - 47 minutes - 110 MBToday’s episode is available on both "Let's Talk Loyalty" and Loyalty TV, where we’re heading to Australia to hear all about driving loyalty with the Super Retail Group. The Super Retail Group is one of Australia and New Zealand’s largest retailers, and a public company since 2004, having established leading positions across various lifestyle categories as the proud owner of four iconic brands: Supercheap Auto, rebel, BCF and Macpac. Our guest is Aaron Fuller, General Manager of Member Eng...
#491: On a Mission to be the World’s Best Loyalty Company: Ellipsis & Co
January 30, 2024 21:00 - 50 minutes - 46.2 MBIn this episode, join us for an insightful conversation with David Parsons, the Co-Founder and CEO of Ellipsis & Co, an Australian-based company specializing in pioneering loyalty consulting and focusing on achieving Return on Loyalty as a commercial outcome. Discover the evolution of the loyalty landscape in Australia over the past two decades, as Dave Parsons shares his experiences as an early pioneer in this field. Learn about the highs, lows, and game-changing moments that have shaped...
#490: Visa Shares Advice and Insights for Successful Co-Brand Card Programs and Partnerships
January 29, 2024 21:00 - 56 minutes - 51.5 MBToday’s episode is our first with Visa, a hugely important partner for so many of you and your programs. Luigi Marandola is Vice President, Global Cobrand & Merchant Partnership Development at Visa, and he joins me today to share his approach to partnering with loyalty programs around the world. Our conversation begins by reviewing with some of key success factors that program owners need to think about constantly to ensure your card is always top of wallet for your members. Luigi then s...
#489: Omni Hotels and Resorts - Loyalty Insights from a Luxury Brand
January 25, 2024 17:38 - 35 minutes - 81.9 MBToday’s episode is available in audio format on Let's Talk Loyalty.com and on www.Loyalty TV. Today, we are meeting Josh Belkin, Vice President, Loyalty and Customer Engagement at Omni Hotels & Resorts. This hotel brand operates more than 50 luxury hotels and resorts in leading business gateways and leisure destinations across North America, including exceptional golf and spa retreats, as well as some dynamic business settings. In this episode, Josh shares details of the evolution and rec...
#488: Award-Winning Loyalty for Cinema Lovers with Club Pathé
January 24, 2024 12:55 - 37 minutes - 34.2 MBToday’s episode features an award-winning brand in the entertainment industry in The Netherlands. With more than 30 cinemas around the country, Pathé Theatre's welcomed more than 14 million visitors in 2023, showing a renewed interest from consumers in enjoying the cinema experience. My guest is Loyalty Manager, Joyce Mense, who led the original design of Pathé Rewards which won two International Loyalty Awards back in 2020. Joyce joins me today to share the latest enhancements of their ...
#487: Loyalty Research and Insights from Brazil
January 23, 2024 03:38 - 44 minutes - 40.4 MBToday's conversation is designed to showcase some lessons and learnings from Brazil. My guest is Tatyane Macêdo, Head of Communications at a loyalty consulting company called Valuenet, based in Sao Paulo, Brazil. She is also the Editor-in-chief of Tudo Sobre Incentivos, which they describe as the main educational content platform on Loyalty and incentives in Brazil. Tatyane reached out to us to share some research they conducted with a sample of consumers in Brazil, and conducted in part...
#486: Expert Loyalty Insights for 2024 with Bright Insights Consulting
January 20, 2024 06:50 - 43 minutes - 99.6 MBToday’s episode is available in both audio on "Let's Talk Loyalty" and in video format on www.Loyalty TV. Our guest today is both a loyalty expert and a great friend of our show. Lisa Brightwell is the Founder and Managing Director of Bright Insights Consulting - a boutique loyalty consultancy firm based here in Dubai. Lisa joined me on the show previously in April 2021, to talk about some very innovative topics in the industry, and today’s she’s doing exactly the same! As you will hea...
#485: The Paddock Unveiled: Exploring Oracle Red Bull Racing's Digital Loyalty Program
January 16, 2024 21:00 - 46 minutes - 42.8 MBThis episode focuses on ‘The Paddock’ – the digital loyalty programme of Oracle Red Bull Racing, featuring insights from Elliot Warman, the Digital Product Manager for Oracle Red Bull Racing. Elliot heads up ‘The Paddock’. Having worked in digital financial services for 5 years with HSBC, he made the switch to work in Formula One last June. He’s passionate about building a sense of community amongst the team’s fans, particularly those that don’t have the chance to attend races. He’s worke...
#484: Let's Talk Loyalty Launches the Wiser Loyalty Podcast Partnership
January 15, 2024 21:00 - 50 minutes - 45.9 MBIn this episode of Let's Talk Loyalty, we are officially launching our partnership and format for our new Tuesday short shows launching on February 6th. Our guests are well known to you all, and this new content partnership brings our work with The Wise Marketer Group to a whole new level. Bill Hanifin and Aaron Dauphinee lead The Wise Marketer Group, which positions itself as “The Global Voice of Loyalty”. The group includes their online magazine and the “Loyalty Academy” training progr...