#511: Redefining Loyalty Business Models in 2024
Let's Talk Loyalty
English - March 18, 2024 21:00 - 16 minutes - 15.5 MB - ★★★★★ - 16 ratingsMarketing Business Management loyaltymarketing marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #510: Epsilon UK Launches the Epsilon Loyalty Index Research Report
Next Episode: #512: What Brits want from Loyalty Programmes 4.0
The "Wiser Loyalty" podcast series unpacks the most important things you need to know about the Foundations of Loyalty, grounded in the Loyalty Academy™ Courses.
In today’s episode, guest hosts Bill Hanifin and Aaron Dauphinee take a deeper look at how the Proprietary model is taking on new meaning and why “Partnerships” may be a replacement for the Player Model, reflecting the way business is operating today and to better serve the needs of today’s consumer.
The Wiser Loyalty series showcases a theme each month based on the courses required to earn the Certified Loyalty Marketing Professional™ (CLMP™) designation, featuring the latest thinking on customer loyalty, backed up by market examples.
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