#514: A New World Order to Categorize Loyalty Business Models

Let's Talk Loyalty

English - March 25, 2024 21:00 - 15 minutes - 14.6 MB - ★★★★★ - 16 ratings
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Previous Episode: #513: Cathay Pacific Airways Updates Its Loyalty Positioning and Proposition

Next Episode: #515: 2024 Consumer Trends Index with Marigold's Wendy Werve

This "Wiser Loyalty" podcast wraps up discussions during March that guest hosts Bill Hanifin and Aaron Dauphinee had about Loyalty Business Models.

Breaking away from the Proprietary/Player/Coalition nomenclature that has been used for years, Bill and Aaron redefine the Loyalty Business Model classifications based on a more customer centric view. They land on an approach that reflects the reality of the programs they have been observing in the market.

The Wiser Loyalty series showcases a theme each month based on the courses required to earn the Certified Loyalty Marketing Professional™ (CLMP™) designation, featuring the latest thinking on customer loyalty, backed up by market examples.

Next Month’s topic: Key Performance Indicators.

Show Notes:

1) ⁠⁠⁠⁠⁠⁠⁠Aaron Dauphinee⁠⁠⁠

2) ⁠⁠⁠⁠⁠⁠⁠Bill Hanifin⁠⁠⁠

3) ⁠⁠⁠⁠⁠⁠The Wise Marketer