#515: 2024 Consumer Trends Index with Marigold's Wendy Werve

Let's Talk Loyalty

English - March 26, 2024 21:00 - 41 minutes - 38.2 MB - ★★★★★ - 16 ratings
Marketing Business Management loyaltymarketing marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: #514: A New World Order to Categorize Loyalty Business Models

Next Episode: #516: Meliá Rewards Celebrates It's 30th Anniversary

Today, Let's Talk Loyalty is joined by Wendy Werve, CMO of Marigold, to share her favorite learning from this year’s Consumer Trends Index, which has been created in partnership with eConsultancy.

The Consumer Trends Index is an annual report that we feature on this show, and the 2024 edition consumers from various countries, including Benelux Region, Denmark, France, Sweden, the United Kingdom, and the United States.

Listen to learn how consumer preferences are changing when it comes to marketing channels and how different demographics are choosing to engage with brands while protecting their privacy, while also focusing on building greater brand loyalty.

I hope you enjoy this year's insights from the 2024 Marigold Consumer Trends Index.

Show notes:

1) Wendy Werve

2) 2024 Marigold Consumer Trends Index⁠

3) Marigold⁠