#513: Cathay Pacific Airways Updates Its Loyalty Positioning and Proposition

Let's Talk Loyalty

English - March 20, 2024 21:00 - 39 minutes - 90.9 MB - ★★★★★ - 16 ratings
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Previous Episode: #512: What Brits want from Loyalty Programmes 4.0

Next Episode: #514: A New World Order to Categorize Loyalty Business Models

This episode is available in audio as a podcast and in video format on Loyalty TV.

Today we learn the latest loyalty and lifestyle propositions from the Cathay Pacific Group, with Paul Smitton joining us once again from Hong Kong.

Listen to learn how the positioning and proposition for the membership program from Cathay Pacific has evolved, and the role of Asia Miles now as its currency (rather than its programme name).

Paul also shares some insights into some of the airline’s most recent developments in the Chinese market.

Show Notes:

1) Paul Smitton⁠

2) Cathay Pacific Group

3) Asia Miles

4) Watch the full interview episode at www.Loyalty.TV